Zooms Design

Top Typography Design Trends for 2021

Top Typography Design Trends for 2021

The typography trends for 2021 are fast approaching, in more ways than one. This year’s trends-as identified by our community of designers from around the would-appear to share a general theme: movement. Whether it’s though dynamic action lines, fluid shapes, or alternating sizes, these fonts are stretching their limbs in preparation for the new year. While there is great variety overall in this year’s trends, it’s looking like 2021 might just be the year fonts come alive.

The Top Typography Design Trends

1. Alternating baselines

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All caps text is useful for more than just shouting matches on the internet. In crucial contexts such as titles and brand names, it is often necessary. It makes words feel more important and grownup, but all caps lettering also comes with a price.

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From a design perspective, capitalized words tend to form a boxy shape, which can read as less visually interesting than the height variation provided by lowercase forms. But by taking advantages of uneven sizing, font designers are writing outside the box in 2021.

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Image via arté digital graphics

This trend alternates the cap height and baselines of capitalized letters in order to create variety. Designers can also intensify this by changing the thickness between letters and even tilting their axes. The result is letterforms that are full of surprises while maintaining the uniform emphasis of capitalization.

2. Disco revival

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If we see the past through rose colored lenses, we see the 70s through rainbow colored ones. The 70s in our collective memory feels like a decade-long party. We imagine the shimmer of disco balls, the stunt of platform shoes, and the time-honored dad dance: The Lawnmoer. Likewise, 70s style typefaces remain popular for all the festive vibes they convey.

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The resurgence of disco fonts comes in the form of multicolored type, thick curves and psychedelic effects. These are typefaces which demand a double take, and they will be the font of choice for groovy themes in 2021.

3. Dynamic lettering

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Image via  Mateusz Witczak via Dribbble

Writers and typographers around the world have always known that words have a life of their own, but this is becoming a tangible reality through 2021’s trend of dynamic lettering. Dynamic letters create the illusion of movement using fluid shapes, textured shading, and action lines—like a mid-motion snapshot.

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Image via  BINATANG

Image via  Wintrygrey

This trend is an analogue compliment to last year’s kinetic type, reminding us technology was never a necessity for moving art. Dynamic lettering can not only transition well into real animation, it will trick you into thinking it already has. The tradeoff is that dynamic type is more difficult to read, but designers whose projects involve illustrative hand-lettering and large, singular words might easily find themselves swept along with the movement of this trend.

4. Extra sharp angles

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Ralph Waldo Emerson famously said, “Words are alive. Cut them and they bleed,” but nobody expected words to cut back. Many fonts in 2021, however, are being designed to accentuate their sharpest edges, proving the old adage that the pen is mightier than the sword.

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Aside from being notable for the easy attention their extreme angles invite, these are fonts with a literal edge. They feel rebellious and pair well with dark colors and devilish concepts. If your brand is bound for the dark side, you’ll want to make sure you bring something sharp.

5. Standout letters

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For better or worse, fonts are designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, fonts achieve this through a predictably uniform style, but in 2021, many designers are creating wordmarks with individual letters that stand out from the rest.

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Image via  BlueBerriez

Image via RAHAJOE

Take for instance goopanic’s curly ‘z’ in the Razor Babes logo or the sneaky lowercase ‘I’ in BlueBerriez’s Fleur Skin logo. These letters manage to break the mold without breaking the reader’s attention. The approach can also be more pronounced for a more emphatic logo as in the ‘I’s abduction in RAHAJOE’s Alien. The end result is a visual focal point for the viewer and a renewed creative license for the designer.

6. Solid shadows

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Image via  Mky

For a thing you can’t touch, shadows have great power. Even the simplest shadow will launch a design into the third dimension, and this year the font designs of 2021 are lifting off with the aid of extra weighty shadows.

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These shadows are solid enough to embed their fonts in stone while their angular projection gives letters the appearance of flight. Bright colors contribute to the feeling of lightness and freedom. All in all, this is a style that comes across as undeniably positive, resembling more of a ray of light than a backdrop of darkness. Though it can be a useful accent to a logo design, we expect to see more solid, bright shadows on creative hand-lettering projects where optimism is the message.

7. Typewriter font reimagined

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For a font grounded in defunct technology, there is something special about the enduring appeal of typewriter font (Courier, for all the typeface nerds out there). Like the mistakes on typewritten manuscripts, you can’t get rid of this font so easily, and in 2021, designers are reinventing it for the digital age.

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Image via  Dora Lazarevic

Although this typeface is made for machines, it is far less perfect than those made for computers. These imperfections are ideal for grungy textures, smears and blotches of ink, and faded, timeworn letters.

It was originally intended for body copy, but we are finding it featured more often on book covers, posters and even logos—where its thin, unassuming letters enhance a minimalist aesthetic or it is blown up to emphasize its texture. Despite the grittiness of this font, it paradoxically possesses a quaint, vintage appeal designers seem to be finding solace in amidst our increasingly digitized world.

8. Rounded block fonts

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Image via ERosner

In prose, big blocks of text tend to feel daunting—more like a chore to read than a pleasure. But ever up for a challenge, the font designers of 2021 are pursuing an aggressively blocky look for wordmarks and titles.

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Specifically, we are seeing an increase in thick sans serif fonts that look as immovable as stone but contain rounded corners for a softened, retro look—reminiscent of classic curvilinear fonts like ITC Bauhaus. As a staple of digital design, rounded corners also convey an immediately modern, hi-tech aesthetic. And when paired with thick letters, the result is fonts that make their subjects feel bold and approachable at the same time.

Image via ERosner

Image via  kostis Pavlou

Ready for the biggest typography trends 2021?

With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.

Why Does Graphic Design Help Your Small Business

Why Does Graphic Design Help Your Small Business

Small business owners are known for wearing for different hats, they sell, market, manage customer service, make coffee and write blogs post for fun. Exercising skill-sets in a variety of tasks often viewed as a benefit of owning a small business, or being self-employed, but can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.

In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specialize in that particular field.

This is especially true of creative work, like good graphic design. As much as we would all like to think our creative minds are capable of creating effective designs for small business, professional designers have years of education, experience, and industry know-how that simply can’t be beat.

Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.

Spend Now, Save Later

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The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.

In the other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral. 

Professional graphic designers understand that good design is built to last, and by spending more money upfronts with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small exchanges to old materials, or duplicate existing design elements.  

Professional graphic designers wont take short cuts, and they understand that giving you complete files, various formats, and more control over graphic elements is the key to ensuring longevity in your design. 

Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.

By spending a little more money upfront, you’ll save money in the long run

Professional Design Convert Better

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While it might be hard to justify thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work. 

if small owners are known for wearing multiples hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.

The specialize knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good, it’s about understanding how design elements work most effectively for consumers.

Professional graphic designers are first and foremost researcher and diligent note- takers, they’re listening to your needs, as well as researching the industry for best use practices, consumers expectation, and comparing the competition. 

In addition to research contributions, a professional graphic designers is fully immersed in the design industry, the most current on design trends, statics, what other industry professionals are talking about

while this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.

First Impressions are Important

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Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place. 

The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy, and that’s okay for that. With a good design in place, and a detailed content marketing strategy , you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics, However, none of that matters if you make a bad first impression. 

In additional to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiples channels. You need things in line in order to preserve the critical first impression you make on consumers. If they like want they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.

Creativity Is often Rewarded

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If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.

Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.

Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.

Unfortunately, creatively doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business-it’s what you’re paying them to do.

Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers. 

We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. your small business simply can’t afford low quality graphic design. you’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will be increase, you’ll make a better first impression with potential customers, and your company’s creatively will help you stand above the competition.