Zooms Design

Branding for business success

Branding for business success

Whether we talk about a small local business or a big multinational corporation, branding can significantly influence their success in the market, from setting one company apart from its competitors to driving more loyal customers. Find out how branding can affect your business. Suppose someone asks you to name a fast-food chain, a brand of soda, or a smartphone manufacturer. In that case, the chances are that you at least thought of McDonald’s, Coca-Cola, and Apple. Of course, this comes as no surprise since these three brands epitome good branding.

Branding is equally important as the products or services the business offers. As combination of symbols, text, colors, and graphics, the branding and visual identity have the power to distinguish one company from its competitors significantly. Branding, in essence, determines business success.

Let’s take Coca-Cola as an example. Even though its main rival Pepsi turns more profits year after year, because of its diversified products portfolio, Coca-Cola still manages to outsell Pepsi on every global market. Yes, Coke’s annual marketing budget is double that of its main competitors. However, it’s the powerful branding that makes it stand out in the market for over a century.

Effective branding is not for just big player

Brand Identity By Zooms Design

Branding is not only for companies with large marketing budgets. If you look closely, you will see that every local business in your neighborhood has its brand identity. From your local pizzeria to the real-estate agency, they all play the branding game with more or less success.

You might believe that great branding is usually associated with excellent service or products. Nonetheless, you can find a plethora of similar businesses in your area that provide the same level of service, with one being more popular than the other.

Today it isn’t hard to develop a good company name, logo, website, and promotional materials. There are plenty of free options if you are a creative type and know your way with words and design. If not, you can always find a design service that fits your budgets and help you set up your brand without paying an arm and a leg.

Is branding really that important to business?

The simple answer is yes. Branding most certainly affects every business. Do it right, and you will quickly become a community staple. Do it poorly, and you will have to increase your marketing budget to attract customers to keep your light on. 

Good branding can change the way perceive your company. By becoming more recognizable, you can drive new business, increase brand recognition and get more loyal customers. 

Making your brand more recognizable

One thing that all successful brands have in common, no matter the size of the business, is brand recognition. Good branding helps you stand out from the number of similar companies. It gives your potential initial expectations about your service and helps them easily identify you in the future.

The visual elements play a vital role here. your logo and brand colors need to be aligned well with your brand identity. Your company slogan needs to be memorable and easy to understand, without any room for interpretation.

Establishes credibility and loyalty

No matter the type of business you have, your clients will always pick you if you look professional and polished. Branding helps you create a particular image you want your potential clients to see. It will help you inspire and credibility in your potential clients and convince them to pick your business over competitors.

when you create brand recognition and credibilit. You also gain loyal customers. There is a reason with people frequently shop at H&M. why they purchase only apple products, drink only coke, or go to a particular restaurant every Sunday. It’s familiarity and trust with the brand. They know what they are getting and the quality they can expect.  

It helps you to get customer

Good branding helps you get more new customer in a few ways. First, it helps the word about your business spread quickly. When the brand resonates well among its target audience, word of month about it spread quickly. This is in part due to buyer’s self-concept. 

Every person has a specific image of themselves. That image is usually projected on the things they buy share with others on social media. This is why every brand needs to spend time identifying its buyer personas and all the riches interests they might have. 

Few tips about branding

Good brands are never created by accident. They always involve careful planning and execution. However, this doesn’t mean that you will make it right from the start. Just like thing marketing, branding also takes a lot of trail and error until you refine your brand and find right voice and identity for it. 

Keep in mind that good research and planning will save you a lot of time and money. They will help you set the proper foundation for your future work. We have extensively covered the topic of building your brand, but here are some key points that will help you lay the groundwork for your brand.

Make diligent research of your competitors. See what they are doing, which platforms they use to address their customers and the promotional materials they utilize. Good research is half work done. It will help you see your strength and weaknesses and help you find an angle to differentiate yourself from the competitors. 

Branding is all about your customers, not your business. See what the pain points of your customers are and offer them a solution. Provide them with visuals and a voice that is specifically tailored to their persona. Make them feel empowered and allow them to “Live their truth”.

Do not be afraid to be unique. Researching your competitors will help you see what everyone else is doing. However, this doesn’t mean that you have to do the same. Instead, identity your target audience, create your buyer personas and try to think outside the box. If you have many competitors in your industry, thinking outside the box will help you stand out.

Creating and nurturing a brand is a never-ending a job. It requires research, measuring key performance indicators, and adjusting thing on the go. If something doesn’t give results, try something different. Follow the trends in your business sector and trends among your target audience. Don’t be afraid to try new approaches for old problems. 

Creating a good brand is all about dedication to your business and your clients. We at Zooms Design do the best job for to matching our clients with some of the best designers in the industry to create astonishing things. From social media campaigns to branding strategies, our designers will help you make your brand stand out. You can always book a demo session and see how we may help you.

IKEA launched a campaign in Egypt with clever ads

IKEA launched a campaign in Egypt with clever ads

IKEA // Egypt Launch Campaign

Was thrilled to have been told that IKEA, the legendary Swedish home retailer, was opening soon in Egypt. The brief from MI7 Cairo creative director at the time André Segone was straight forward; give IKEA a great launch visual that matches the significance of the even! 

Following an in depth creative brainstorming and research into IKEA’s brand core and how to connect this the big Egypt’s launch, a few ideas were generated that addressed the brief from various angels. the master campaign visual presented in this case was the final selected and approval concept. The concept aimed at capturing and highlight on one core aspect of the IKEA’s brand, that is Modularity and connected that with various Egyptian “Significant”  artifacts to match the excitement of the message.

The three ad series features the Throne of Tutankhamun, the Qasr Elnil Lion, and the Sphinx in dismantled forms with step-by-step instruction on how to assemble them.

The campaign’s visual shouted “IKEA IS COMING TO EGPYT” followed by the IKEA logo. Check the ads below

Throne of Tutankhamun

Throne of Tutankhamun

Qasr El nil Lion

Qasr Elnil Lion

Sphinx

Witty idea and art direction give a fresh perspective on the campaign IKEA launched in Egypt.

Pepsi’s launch new ads campaign with clever and creative

Pepsi’s launch new ads campaign with clever and creative

Pepsi: #betterwithpepsi

Over the past month, Pepsi has been making itself very clear: its fizzy drink goes better with burgers than rival coca-cola. Like burger king, the challenger brand always has more fun. 

Pepsi has commemorated #Nationalburgerday on Friday (28 May)  with a simple but effective execution using packaging from fast food joint Burgerking, Wendy’s, Mcdonal’s and circling where the Pepsi logo coincidentally appears. all to illustrate that its drink naturally goes with burger.

Teasing:  ” even when we’re not on the menu, we’re on the picture” the ads is a part of competition to win a Pepsi to accompany your burger, to encourage more consumers to make the switch from coca-cola. All they need to do is share a photo of themselves with a Pepsi and any burger on social media with the hashtag, and it will provide a rebate for the price cost.

The ad campaign is part of wider #BetterWithPepsi push it started earlier in May. After Pepsi commissioned a third-party blind taste test and consumer survey to discover how burgers with signature offering from the top three burger chains paired with different beverage 60% of participants preferred their Big mac, whopper and Dave’s single with Pepsi over coke.

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“part of being a challenger brand is having the confidence to call out unarticulated cultural truths…especially when they are at odds with a fundamental truth about your product. we have a lay known that burger go better with Pepsi_ yet for over 30+ years, the top three burger chains have denied US consumer the opportunity to enjoy the optimal taste combination they truly deserve a burger with an ice-cold refreshing Pepsi. and upon learning 60% of participants preferred Pepsi over coke with their Big Mac, whoppers, and dave’s singles, we knew it was time to act. 

This is why this Friday – on National Hamburger Day – we will enable consumers with the opportunity to try any burgers of their choice with Pepsi- even if the burger is from a restaurant that doesn’t serve our products and we will pay for the Pepsi….because after all, Burger go #BetterWithPepsi!”

Todd Kaplan

Vice President of Marketing Colas/ Pepsi TM 

PEPSICO

Credit Source: Pepsi

Benefits of Social Media for All Businesses

Benefits of Social Media for All Businesses

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused around it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still marketers writing proposals to their superiors trying to convince them of the need to start a social media marketing program.

The truth is, people are using social media to engage with brands more than ever. With over three billion people using social media around the world, if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Why is social media important for business?

Social media is important for businesses because it brings an organization’s marketing, communication, and advertising strategies into the 21st century. 

A business social media gives your company access to this unprecedented connectivity, exposure, and influence. 

With just a few clicks you gain access to vast networks of millions of potential customers. 

You’ve most likely noticed. both as a consumer and business owner, how the landscape of traditional business-customer interaction is changing drastically. 

The internet and other forms of technology are the primary drivers behind this rapid change. 

Social media is the tool your business can use to harness the power of internet connectivity. 

Increase Traffic website

Image via infographicworld

Social media allows your brand to reach new audiences and attract new potential customers. With a strong call to action stated throughout your social media updates, you can direct your viewers to go just about anywhere.

Christina Newberry at Hootsuite says that sharing quality content from your blog or website to your social channels is a great way to increase your readers as soon as you publish a new post. Offer them value in the chat, rather than being too promotional. At Three Girls Media we call this the 80/20 rule. The idea is that 20 percent of what you post is directly promotional and the remaining 80 percent provides non-promotional content of value, giving followers continued incentive to follow your brand.

Make sure your website address is included in all your social media profile so that users who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the page.

Faster, Easier Communication

Customers can contact a customer service representative faster and easier now than ever before thanks to social media.

Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before.

Depending on the industry and the grievance, challenges may still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so.

It’s faster now than ever before to contact the right people — and oftentimes without having to even pick up a phone — and it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business.

Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.

Networking & Partnerships

In addition to the simplified lines of communication, there’s the aspect of general availability.

Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.).

Social media helps connect us easier than ever before.

Heck, even politicians and policymakers have been incredibly available — and often faced with backlash — thanks to social media platforms like Twitter and Facebook. Backlinks, shoutouts, increased referral visits, and increased branding are just some of those ways. Building quality relationships becomes a lot easier with the streamlined communication we get from social media, and building relationships with key influencers earns a lot of value for your brand.

Boost organic visibility

There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.

In addition to the SEO value gained from adding quality backlinks to your brand’s website (by way of social media relationships, as well as the ways social media help accumulate a variety of link types to comprise a healthy backlink profile), social media also sends relevancy signals and other signals to search engines like Google to ensure popular content is easily visible and shareable.

Customer feedback

Image via Freepik

In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus has to truly be on the customer.

And success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer and potential customers have the best possible experience with your company.

Social media helps us maintain that reputation by giving us platforms to directly interact with our customers like we never have before. That also means we are receiving real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

Businesses should be using this amazing opportunity to build their brand as a true, consumer-first operation, eventually building the brand’s reputation into one that can never be mistaken and is relied on for many years by an ever-growing customer base.

Impress Potential Customers

Keeping in line with maintaining your brand’s respected reputation is the opportunity to impress potential customers with how you’ve handled other, typically unrelated customer interactions. People often turn to – even rely on social media and online-review sites to get a good idea of just who a company truly is. Just like marketers, consumers are using social media as a tool to help them make better purchases and decisions in general.

On average, people take into account 10 reviews of a local business before making a purchasing decision. This gives potential customers the chance to see that businesses truly care about their customers even after they’ve made the sale that is so important to them and their business’s success.

Branding

Image via freepik

While branding essentially involves each numbered entry listed in this column, it’s important to stress it as one of (if not the) most valuable capabilities of social media.

You may not see as high of a conversion rate via social media (depending on the business and sales structure) as you do other marketing mediums (paid search, organic search, etc.), but the impression a brand gives off and the reputation it built can be greatly enhanced and showcased through social media. Messaging across social platforms allows us to talk about what’s most important to our customers, and lets us train them to keep our brands at the top of their mind when those important buying decisions need to happen.

Each platform is different in terms of what it does well, the demographics of the audience using it, and the kind of content (and timing of its publishing) you see posted regularly. Each brand’s messaging should be tailored as such. And while your business’s conversion rate is likely going to be lower on social media than it is via email marketing or paid search, your business goal is always going to be conversions, so maximizing them on all available channels is really the name of the game.

User-Generated Content & Crowdsourcing of Ideas

User-generated and crowdsourced content isn’t just free and unique; it can also be awesome.

The larger the audience, the more potential the content has to really impact a brand and its messaging. Brands will receive and be able to (usually) use this sometimes-quality content- videos, images, infographics, memes, etc. with proper permission, of course.

Social media allows us to ask for this user-generated content, then receive it directly, but there is quite a bit going in between all of that, too.

Track your Competitor

Image via nmgtechnologies

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors.

You can learn a lot from our competition.

No one is perfect, you and can all learn something. the ultimate goal is having the customer understand us and depend on us for authoritative approach within niche over your competition. 

Your competitor are aiming to do the same thing as you (establish and protect brand reputation and ultimately sell its products/services), so it’s worth us monitoring and finding out ways your business can do better to educate and entertain users, as well as the things our brand does well, and ways you can get better across the board.

Getting the most out of social media

Each business has different goals and ways it measures success.

Social media can help achieve those goals, but it’s important to stick to the basics and use them in ways that help your brand succeed. Every brand is different. Let yours shine on social media.