Zooms Design

Best Logo Design Trends for 2021

Best Logo Design Trends for 2021

Make a memorable first impression with a great-looking logo. By taking inspiration from the latest design trends, your personal or business branding will always be in fashion.

Whether you are a designer working on client projects or a small business owner who’s keen to take control of your company’s visual identity and logo design, we can help you find a logo template to kickstart your creativity.

Embrace up-to-the-minute design trends and user-friendly templates to come up with a logo that communicates what your company stands for and sets it apart from the competition.

Image via sentavio

What Is Logo Design?

Broadly speaking, there are three distinct kinds of logo: image-based, text-based and combination. So before you even embark on your logo design journey, you need to understand their differences and think about which would resonate most with your brand and your audience. 

Image-based logos feature a symbol and might be abstract (Pepsi, Microsoft) or literal (Shell, Apple). Text-based logos feature a company name (Google), a monogram (HP) or an initial (McDonald’s). Not surprisingly, a combination logo incorporates both a symbol and text into their design (Lacoste, Firefox)

3D Gradients

Image via Sentavio

Proof that it’s actually better to fade away, designers are adding depth and dimension to logos through the use of 3D gradients. Whether that means taking in the whole rainbow, transitioning between two colors or simply fading to black (or white). This fully editable alphabet by Sentavio twists and folds over itself like a ribbon, while pastel color progressions add to the dynamic look and feel.

Creative Lettering

Image via 3ab2ou

Symbols

Image via 3ab2ou 

Say so much (with so little) thanks to a punchy image-based logo that prioritizes shapes and symbols over words and letters. With just a few simple circles that merge and mingle, this abstract Technology Logo screams science, medicine and engineering, without actually representing anything specific.

Monogram Logos

 Image via  ilhamtaro

Once the domain of dodgy bathrobes, many of today’s big brands have opted for the monogram approach. Think YSL, GE, H&M… even tennis pro Roger Federer has gotten in on the initials-only act. This logo trend lets the letters do the talking, while offering plenty of scope for creative combinations and overlapping elements. Like this logo template by ilhamtaro, which brings a high-end serif style to the trend.

Geometric Logos

Image via  Jumsoft

Scalable symbols are a great way to add memorable elements to your visual identity, which can then be carried across a range of marketing collateral and digital platforms to boost brand recognition. Learn from those who have harnessed the eye-catching appeal of some of our favorite mathematical shapes – from HSBC’s triangles to the trefoil-inspired Adidas leaves – and try them out for yourself with the recurring hexagons featured in this honeycomb logo template. It’s perfect for generating, er, buzz.

Hand Drawn Logos

Image via  AgataCreate

In an age when brands want to demonstrate their authenticity and down-to-earth approach, handwriting seems like the obvious choice. In fact, it’s one of the most popular organic graphic design trends we are witnessing right now. Featuring 18 logo designs, the delicate blooms and berries included in this wildflower image and text template are fully customisable, while 13 watercolor elements add an extra touch of whimsy.

Illustrated Logos

Image via JeksonJS

This traditionally analogue artform continues to reach new heights thanks to the cutting-edge tools and technology that are available to today’s graphic designers, and we’ve been watching the latest illustration styles with interest. The trend for bright and bold imagery works brilliantly when it comes to logo design, like this collection of line-drawn real estate icons that can be used in color or monochrome design to convey a sense of place.

Line Drawing

Image via telllu

Similar to hand drawn and illustration logo trends, line drawing is all about straight-to-the-point simplicity and clean, uncomplicated imagery. Comprising 10 pre-made logos and a range of free fonts, this set by telllu quite literally communicates a human touch through a series of hands holding leafy sprigs and sparking starbursts. Perfect for wellness brands, blogs and channels, use this monochrome or single-color template to send a message of holistic healing.

Vintage Logos

Image via Blankids

Step back in time with this logo trend that celebrates a Mad Men-era look and feel, and is all about carefully crafted lettering, old-school images and retro design styles that replicate traditional printing methods. Appealing to the well-groomed gent about town, this barber shop logo template replicates a copper-plate engraving effect and features editable colors and text.

80s Logos/Mascots

Image via  unrealstock

Our trip down memory lanes continues with a round-up of retro graphic design trends, which includes a loving look at the neon colors, futuristic fonts and angular patterns that defined the unforgettable style of the 80s. Tap into the era that brought us Optimus Prime, R2D2 and The Terminator with this retro robot logo template.

Inspiring Graphic design Trends for 2021

Inspiring Graphic design Trends for 2021

Last year was a wild one. No matter where you live, a lot of things have probably changed for you. The way that people interact with each other on a day to day basis is changing, and it’s likely that we’ve only just begun to see the way that design is going to change in response to the past year.

The sudden popularity of the simple social game Among Us that took the internet by storm last year seems to be a microcosm of the current trend: In the absence of our normal social activities, we’re looking for new ways to connect with each other.

what are the design trends for 2021?​

So what are the upcoming graphic design trends for 2021?

retro-futrism

This year, we’re going to keep seeing the evolution of a trend that has been growing in popularity during the past year: the idea of Retro-Futurism.

While various “retro” or “vintage” styles have been cycling back around for years now, the most recent trend has seen designers take visual elements or inspiration from vintage sources and update them to embody a more modern design sensibility.

Image via Nathan Holthus

This has been especially prominent with typography. Many designers are using big, bold letters reminiscent of retro poster graphic design, but updating the fonts to be cleaner and more straightforward.

Another unique trend has been designers reimagining current pop culture topics with a vintage design aesthetic, like this crossover between current musical artist Phoebe Bridgers and famous horror author Stephen King’s 1980’s novel covers.

glassmorphism

If you’ve seen any other articles talking about design trends, you were probably expecting this one. It seems like a lot of people these days are moving their UI design towards this trend known as “glassmorphism”.

Image via Monika Mosur

Glassmorphism is a popular design aesthetic that most often found in UI design, where background frames or buttons are made to look like “glass”; blurring the elements behind them but still allowing some elements of shape, light, and color to show through.

If used well, these elements can create a very sleek, modern look. It helps the UI to blend into the background, and can give a sense of depth and immersion to the user. This style was popularized by the iOS7 design system, but has seen a recent resurgence since last year.

However, if used excessively or without careful consideration, they can make a UI design much more confusing; making everything transparent, blurry, and out of context. So just be careful not to overuse this technique.

Hand-Drawn Illustration

The use of hand-drawn illustrations to create a sense of familiarity, softness, and authenticity is a time-honored tradition. But over the last year we’ve seen more and more brands moving in this direction. Illustration has the capacity to communicate a great deal about a brand in terms of feeling and story. It can create a sense of mood and place that isn’t possible with other forms of graphic design.

Image via @nickvector

Many of our Vectornator users rely on our platform for creating content like this. Our precision interface allow for unparalleled control over your lines, and our platform supports third-party pencils and tablets, like the Wacom Intuos Pro.

Black & White Design

We’re seeing more and more companies moving towards adopting a dark palette. Most apps have the option to switch to a dark mode color scheme as a preference in their settings, but many apps these days are defaulting to a dark palette, with some even simplifying even further to a pure black and white scheme.

Image via @SeamusLloyd

There are a lot of reasons for this, but one of the main ones is that dark color palettes are much less harsh on the eyes. Especially since we’ve started spending so much more time on our devices this year, there is a huge need to minimize the eye strain that can be caused by too much exposure to blue light. A design schema with a dark background helps the text pop without causing too much strain on the eyes.

As we said last year, we think that dark mode will start to become the default setting for more and more apps and websites in the future

Natural Inspiration

One of the biggest sources of inspiration we’re seeing in the graphic design world is the natural environment. More brands are adopting design elements in their logos and graphics that evoke or outright mimic elements of the natural world, such as plants, mountains, rivers, and more.

Additionally, there’s also a current design trend that incorporates texture into various elements, especially things like film grain and other, more tactile examples.

Image via @sandra.staub

We’re also seeing more use of muted design palettes; color schemes that use earth tones and soft pastels. This is related in part to the rise of vintage modern design aesthetics.

Maybe the fact that we’ve all been spending a lot more time inside has something to do with this fascination with natural elements integrated into design.

Tactile Design

On the topic of natural design elements and vintage designs being modernized, there’s another graphic design trend that has begun to gain more traction in the past year: Tactile Design.

Image via Natalia Kuzmina

This design sensibility has to do with UI and graphic design that you can almost feel. From Google’s paper-mimicking “Material Design” style, to the sleekness of glassmorphism, and to textured surfaces we’re seeing from designs inspired by natural materials, the digital world is becoming less ethereal and more hands-on.

There’s also a recent trend of 3D art becoming popular in design, whether digitally created or photographed artwork made from physical media.

This feeling of tactility, no doubt inspired in part by the growing number of digital natives in the tech industry, shares some design elements with the handmade guerilla zine culture brought about by the first commercially available copy machines in the United States in the early 1950’s.