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The important of good web design in digital marketing

The important of good web design in digital marketing

Wondering how web design can improve your digital marketing effort? Keep reading to learn why web design is important even to improve your overall marketing plan?

Wondering how to improve your digital marketing strategy even more? you might be looking too closely and missing the forest for the trees. Very often, companies have amazing marketing campaigns that go to wastes, because they lead to a website or landing page that is poorly designed or isn’t optimized. Good website design can do a lot for your overall marketing> From increasing conversions and helping you rank in search results, all the way to helping you nurture your brand image. so, needless to say, a good web design is more than necessary. here are some of the biggest reasons why. 

It reflects your brand online

Let’s assume that you have a great digital marketing campaign that is posted on different online channels. It probably leads to your website or landing page. And if they aren’t designed well, or are completely different from what viewers have been seen on.  Say, social media, it will seem inconsistent or strange. 

You need to use the same branding guide in your web design too, to make sure that you create a virtual space that seems known and related to your brand for audiences. This website or landing page needs to certain brand elements that reflect your company well. Here are some of them: 

Logo: The logo is an integral part of a brand image and story. It is the first element of branding, and the rest is built around it. When you see a good piece of graphic design that betters the overall digital marketing strategy. There is also a logo included. Since it is a symbol that will always be tied to your company story, you should make sure that it is included in the web design. 

Branding colors: Similar to the font, your brand’s colors should be integrated into every branding material of your company. Including the website. Make sure that the design of your website carries your brand’s colors palette too. 

Branding fonts: Sure, not everyone can have custom fonts for their website, and sometimes they can be expensive. But using one group of fonts for your branding or social media, and a completely different one on your website looks sloppy and inconsistent. Make sure to infuse the same fonts. at least in headers, hero images, and similar. 

Usage of photos, images and illustrations: When you hire a web design agency or design company, it is important to include your exact brand guideline in your brief. If you use stock photos on social media, content and email marketing, it will make sense to include these elements in your website too. However, if you are more prone to using illustrations, try to unify that look all across the brand.

It betters your search engine optimization

By optimizing your website and landing pages, you will rank better on search engines as well.

There are multiple textbook tricks that will help your website rank better with good web design, some of which are easier to achieve than others. Of course, most techniques for good SEO have more to do with copywriting, content, and backlinks, but web design can make a big difference too.

Here are some things to keep in mind when working with web design companies.

Ask for a design that you can use and update on your own

Chances are, you won’t get a new website every now and then. It is expensive and bad for brand building. So, when you ask for a website design, you should make sure that it is going to be intuitive for you too.

You should be able to add content, change CTAs and add time-relevant elements to the pages on your own. This refers to the functionality of a website too, and not just the web design. Still, first and foremost the look of it needs to be taken into consideration.

Supply them with good headlines, meta titles, tags, and descriptions

Web designers are in charge of designing, not in writing the client’s headlines and copy. So, make sure you include relevant keywords about your industry and location in your headlines, and add tags and meta descriptions for images and articles. This is a common practice of what is known as on-page SEO.

Avoid large files to assure quick loading

It is common to add images and videos in the best resolution and size possible, but this can be counterproductive. The reason for that is that large files take a long time to load, which then makes the search engine think that the website isn’t optimized and ranks it lower.

And it’s not a great experience for visitors either: no one likes waiting for minutes for a hero image to load on a website. 

Optimize for mobile devices

More and more people are searching for a business or making a purchase on the phone by the day. According to a report, up to 70 percent of web traffic happens on a mobile device. Furthermore, 80 percent of shoppers use smartphones during physical shopping, 70 percent of smartphone users have bought something in a store after using their phone to discover more information and 69 percent of smartphone users would buy from stores that have mobile sites which cover their questions or concerns.

So, it is pretty clear that people are using their smartphones to learn more about a business. That means that your website should be responsive to other devices too, not just computers. 

Make sure there are no broken links in calls to action and landing pages

There is no bigger red flag to search engines than broken links: they affect the website’s ranking and are generally a very bad experience for visitors. So, when your design is done, and the website is developed, click on all the CTAs and landing pages buttons during your big quality check to ensure every link that is active.

It helps your social media marketing

A good-looking and optimized website or landing page that is the final destination for your marketing campaign will bring a better result for many reasons. 

First and foremost, it will give social media engines a reason to believe that your website should be seen by the audiences you are trying to reach, and deliver to more people.

Secondly, when people land on a bad website that isn’t intuitive and doesn’t offer them a good experience, they are more likely to bounce, i.e. leave the website. This also influences the overall success of your marketing campaign.

Lastly, when the audience of your social media campaign lands on a website and finds exactly what they need, they will be likely to visit again. If they see something completely unrelated or a website where they can’t find what they are looking for, this will leave a wrong impression.

Its improve the user experience

Always keep users in while creating your website and developing your website. Make sure it’s intuitive, easy to navigate, and simple to use. Users will lose interest and quit if your website doesn’t have a simple interface. By making sure audience can quickly discover and click all of your website’s links, and that the site loads quickly, people will have a much better user experience while visiting. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria.

Optimize your website for these characteristics if you want it to rank well on Google. Users prefer to access websites on their mobile devices and want them load quickly.

It boosts your conversion rate

Because of all the previous reasons, a good web design and an intuitive, branded website or landing page will have a much better chance of higher conversion rates. 

From good navigation to using color psychology to attract people into making a certain action, and of course, using the right wording to inspire them to make a purchase, each and every elements on your website can help you balance out the overall marketing success of your business.

Why consistent graphic design makes marketing effective

Why consistent graphic design makes marketing effective

Consistent graphic design is a keys to a successful marketing strategy. Learn how consistent graphics help you build a strong brand and market your business. 

You’ve probably guessed that good graphic design is necessary for marketing, but there’s more to it than that. When weighing their options of where to get graphic design work, many small business owners consider freelancers due to their flexibility, versatility and affordable hourly rates. However, working with several freelancers at the same time can make it quite difficult to keep the design consistent and unified. And why is it important to have consistent graphic design in marketing? Read on to find out.

Building brand image and awareness

Just in case you’re unsure about it, here’s a couple of terms you should be clear about before you start working on your marketing strategy: 

  • Brand identity: the term that encompasses the look of your brand (logo design and everything else), your mission, vision and values that you communicate to your target audience.
  • Brand image: the view other people have you, how they perceive your brand identity.
  • Brand awareness: the recall factor associated with a brand; what are the first things that come to mind when people think of your brand.

While you need to create a brand identity and a branding guide before you start, the other two are highly dependent on your marketing efforts—you need to get people to hear about your product or service in some way, right?

There are many technical aspects that can increase your brand recognition (how many people know about your brand), such as search engine optimization for your website or detailed targeting on social media. But once you get people’s attention you need visuals that will help them form an impression about your brand. 

If you Google McDonald’s ads, you’ll see plenty of different and creative designs, sometimes with very clever copy. But the basic idea is always the same: you’ll always find their iconic product in the center and the signature.

Creating loyalty and trust with your customers

It’s 5 times more expensive to acquire new customers than to retain existing ones. That means you’re much better off nurturing existing relationship that constantly coursing new ones. 

One way to do this is through consistent marketing design. People who’ve purchased from you previously will respond well to the same design elements that may have prompted them to make the initial purchase. It shows them that what they see is indeed what they get, and if it worked once, chances are they will remain loyal customers.

Of course, don’t mistake consistency for lack of creativity. A great example is Coke’s famous, Share a Coke campaign. The iconic packaging that so many people recognize and love was given a simple twist by adding names to personalize the experience of drinking and sharing a Coke. The brand design was still intact with the red color and the signature logo design, but this little element did a lot: this campaign is credited with an impressive 11% rise in sales in the US!

share a coke

Providing a better user experience

One of the key elements of a positive user experience (UX) in product and website design is consistency. Consistency allows people to feel in control while using a  service or product and makes the outcomes of their actions easier to predict. That’s why brand consistency is especially critical in designing websites. Not only does it enforce your brand identity and help build awareness, but the importance of graphic design here lies in the actual way users interact with the website. We’re going to use example from our own experience to illustrate the point. In our content marketing efforts, we’ve created several in-depth guides on topics that are relevant to our target audiences. Previously we had a separate lead capture landing page for this, where people could download the guides in exchange for their email addresses. We wanted to improve our lead generation system so we creed guide forms placed in the blog with the specific guides relevant to the article at hand.

Naturally, we made sure that the design is in line with our brand so that the forms don’t disrupt the overall reading experience and provide a simple call to action. This is an example of bad UX. The different font and image sizes completely disrupt the readability of the blog and make it hard for the user to skim through the key information. 

bad ux good ux

source by careerfoundry

A brand guide save money and time

A brand guide or brand book is the final step in the brand creation process. This document contains all the design elements used in branding and digital marketing, such as colors, fonts, usage of logo and photos. It’s an extremely useful asset to have if you plan on outsourcing design projects to agencies or freelancers since it provides them with the guidelines on how to design for your brand. 

With this in mind, it’s clear to see how consistent graphic design can also save you time and money. Instead of a lot of back and forth with your designated graphic design service, you can just provide the guidelines and wait for the final result to be delivered. Similarly, and especially if you’re working with freelancers who charge extra for revisions, you can minimize the number of revisions needed by giving them an established framework to operate in and create the necessary marketing assets.

consistency in social media graphics

Social media is one of, if not the most important marketing channels for contemporary businesses to use. Creating graphics in this field, however, can be tricky for a number of reasons. Firstly, you usually have to adhere to a predetermined size quality and format guidelines.

Next, as social media user are experience a visual  overload, it can be a tricky to get your business to stand out.

Making your content and visuals consistent with your brand will. Create a unique look and experience that people will appreciate. It doesn’t have to be the most complex and fancy graphic. Being unique is what really matters.

Take a look at these great ads from Slack. It perfectly captures everything the brand is about. You see people in professional clothes, which suggests Slack is built for professional teams. However, it’s also modern and fun to use which the humor of the ad also captures. To top it off, the ad is created with Slack’s signature colors (purple, yellow, pink) which ensures a powerful brand image is formed in the audiences’ minds.

slack display ad
slack social media ads

Source by Cooler nation

Images communicate faster than text

Did you know that people remember only 20% of what they read and 80% of what they see? In other words, if you want people to remember your brand, you’ll need to communicate visually.

Moreover, visual communication is often a way to bridge language barriers if you’re marketing to a global audience. No matter where you come from, or what kind of local knockoff you used to drink as a kid, everyone has a similar response to a “sweating” bottle of Coke on a hot day!

Absolute vodka had one of the most successful and longest-running campaigns in history. From iconic city landmark to a nod to Andy Warhol’s art, these ads were created to sell the same product to different target audiences. Thanks to one simple trick in consistent design (using the distinct shape of the vodka bottle in different ways), this campaign had huge success and helped Absolute become the market leader in the US.

absolut vodka
absolut vodka
Everything you need to know about outsourcing web design

Everything you need to know about outsourcing web design

You can really outsource anything these days: from customer service and sales teams to marketing and design. However, It services (including web design) remain the most commonly outsourced business service. There are several reasons for this. While any small business owner can at least attempt to tackle graphic design or marketing (even without a basic knowledge), when it comes to web development there’s only so much you can do. Next, it’s quite clear that websites have become a necessary requirement for any business: 70-80% of potential customers could be lost to a business without a website.  

Of course, you might already know that this is something you can attempt to yourself. There are several website builders, including WordPress, Shopify and Wix, which allow you to create a useful website with sometimes quite extensive customization options. 

But if you’re looking create something from scratch. or perhaps design a mobile app, then you’ll have to hire a web design and development team.

In this guide you will learn: 

  • What is web design
  • Why outsource web design
  • Where can you outsource web design

What is web design

Web design incorporates two things: web design and web development.

Web design relates to the way a website or app looks. But getting it to actually work is the responsibility of web development teams. 

If you’re looking to outsource, you may want to consider outsourcing one or the other or both. If you’re a design company and have a skilled UI/UX designer on hand, you might just need a developer to help you bring your vision to life.

Web design

While creating the look of a website is essentially a graphic design task, it requires a particular set of skills (for example design software like Sketch or Adobe XD) and an understanding of what this type of design needs to achieve. 

A well-designed website or application includes a great user interface (the look of the app) and user experience (e.g. making it clear how a website or app should be used). 

Web design & development

Web development

If you’ve ever seen funny stock photos of people sitting in a dark room surrounded by mysterious lines of code: this is the representation of a web developer.

Web development refers to building the backend of the site: you must know how to use coding languages such as HTML or CSS. It’s not something you can easily pick up from a YouTube tutorial. Rather, you might have to take courses or acquire formal training in order to provide web development services. Still, since this is a more practical job. web developer are generally paid less than UI/UX designers who have to have the relevant technical design skills, but also a much broader knowledge and practical experience in designing for this type of use. 

Web development, programmer engineering website

Why outsource web design?

Outsourcing is not a sign of bad management or taking on more than you can handle. It’s a popular practice even with giants like Apple, that outsource the production of their hardware, which are then sold under that Apple brand (this is called white label outsourcing). This allows the company to focus on design, branding and marketing, which allows Apple to retain the full ownership of their brand without the “hassle” of simple production tasks. 

Deloitte’s 2020 outsourcing survey suggests that the key reasons for outsourcing remained the same, even in a year as unpredictable as that. Most companies outsource to: 

  • Reduce cost 70% 
  • Reach the market more quickly 20% 
  • Achieve more flexibility 40%

When it comes to website design, these benefit becomes even more apparent. Let’s take a closer look.  

Reducing cost

The average salary of a UX/UI designer is $85k annually, while web developers make around $75k per year.  On the other hand, UI/UX design services on freelancing platforms like Fiverr and Upwork stands at around $20-$75 per hour, while web developers make an average of $25 per hour, In the case of website design, however, clients usually pay on a per-project basis, and the average cost of a website setup is around $6k.

Of course, on top of that, you’ll need to add the expenses of hosting the website (which are usually quite small) and web maintenance (regularly updating the content), but we’re assuming you have a content or marketing team taking care of that. And naturally, the more complex the project, the higher the price tag will be.

More flexibility

Outsourcing web design means two things in terms of greater flexibility: you can focus on top-tier tasks (like Apple’s example) and you can diversify your service. 

This might mean creating a mobile application to reach more users or even adjusting features on your website to acquire more leads and ultimately more sales. Knowing that your ideas can actually be realized means that you scale better.

Reaching market quickly

A survey from Kinvey shows that an MVP (minimum viable product) for an iOS or Android application takes around 4.5 months to complete.

The time your in-house web design team might spend on creating an, for example, web application, has to be rationed between performing necessary daily tasks (e.g. maintaining your existing website). An outsourcing service has the benefit of tunnel vision, focusing only on the task at hand and producing results more quickly. 

Finally, one of the biggest advantages of outsourcing is access to a hug talent pool. You are able to choose the people with the absolute best qualifications for the job, which means the work often gets done faster.