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Why good packaging design matters for your brand

Why good packaging design matters for your brand

Remember the last time you bought something from ebay and it had crappy packaging? If you’re lucky the product that you bought may survive, if not then well too bad but the point is do you remember the package? Probably not. Sure, maybe all you care about is what is inside and you don’t have to pay extra. But the fact is that you might not remember the experience or anything really from the brand.  This happens for a few reason:

 

  • Your product was cheap 

  • The seller doesn’t make much profit margin

  • Or the seller just doesn’t really care at all 

Why is good packaging design so important?

Companies are aware that they need good product packaging for their product to impress their consumer and to further elevate their unboxing experience.

 

Whether you are buying the product from the store or online, packaging is the first thing that they see, so you gotta make a lasting experience for them. It will further reflect the product and their impression on the brand. 

 

Many brands often overlook their packaging opting to go for cheap and fast options for the package and save a few bucks on that. They frequently ignore what impact good packaging can do for the brand reputation. 

Here why good packaging matters:

Sustainability and Reusability 

image by Salih Küçükağa

Brands should start to consider that often people will keep the packaging that is good looking and reusable, especially the ones that are slightly more luxurious. This means that it could increase the life cycle of the package and ultimately save the environment with less waste to throw away. 

 

In today’s world, people care about their carbon footprint more than ever before and when it comes to the product packaging they need them to be very sustainable and reusable. Many are aware of how much damage it could do to the environment. 

 

Although packaging might be attractive, if it is not reusable or eco-friendly, buyers may not return to the brand for that reason. As a result, it is critical for firms to evaluate the sort of packaging they wish to design in order to ensure a sustainable future.

The unboxing experience

The unboxing experience is one of the most underrated ways to connect and build relationships with your audience.  It’s all about the experience you created for the customer opening and using the product for the first time. 


If you’re planning to do influencer marketing, this is a crucial step to get the most out of your influencer. Make sure to make them go “wow” when they first open the package and give them a lasting impression of your product. Be at your most creative and create a fun, well branded for your package as it adds value to your brand. 


Everyone loves a personal touch. When served to the customer, it encourages them to go on social media or in person and boast about your brand. That’s free marketing!

image by Russell Fox

It’s another form of marketing

As mentioned above your packaging can be another form of marketing. It’s a great way to get your brand out there, It’s almost like a visual message telling your customer that they chose the right brand for the product. 

 

Identify yourself, what are your messages? What are your unique features? Any esthetic? Ensure that you have those on your package. When your customer buys your product, they are reminded of why they chose you. It will remind them of why your brand is special  than your competitor.

Stand out from the crowd

Ensure that your product isn’t just about the product, immerse the experience with quality packaging that gives them an indelible experience. 


An initial impression influences how we humans see almost everything. For example, a strong first handshake with someone will very certainly influence your overall perception of them. And your product packaging is the first greeting, the first handshake that says “hey, nice to meet you.” Not only is your packaging the sole aspect of your brand that reaches 100% of its clients, but it is also the first time your customers come into physical touch with your brand.


Create something that people will remember and want to select you for – not just because of your items, but also because of your packaging.

image by Pixeden

Caring about your customer product

A good package can show that you care about your customer and  their experience and not just take their product. You must make sure that you can get their product across to them without any damage or wasting any material as it will give them a bad experience when opening your package.

 

As a company, you will want to save money and space, and one method to do so is through clever product packaging. If the package is huge, bulky, and difficult to store, it might slow down the manufacturing and delivery process.

 

Having packaging that is easy to store and doesn’t take up too much space in warehouses may make a big difference, saving you a lot of time and money – which can have a big influence on your business.

Want to work with us?

Zooms design is open to work with any industry. If you’d like to find out more about how we can deliver a good, sustainable and affordable packaging design for your next product, Learn more about us.

Why good coffee packaging matters

Why good coffee packaging matters

with so many people naming coffee as their stimulant of choice, it’s no wonder its consumption reached more than 160 million of 60kg bags in the last year alone. with that comes lots of competition and standing apart from the rest can be a challenge. your coffee packaging should catch your customer’s attention and tell a compelling brand story, all while keeping your coffee of good quality. in this guide, we’ll break down the anatomy of good coffee packaging, share tips on good designs and share some trends to look out for in coffee packaging.

why good coffee packaging matters

great packaging design helps you raise brand awareness and lets you stand out from the crowd so you can attract new and retain existing customers.

but the most effective coffee packaging achieves much more than just attracting customers. it should protect your coffee on its journey from the roasting warehouse to your customer’s hand and keep the beans fresh and in good quality as long as possible. and when these are achieved, then good coffee packaging does its ultimate job: it successfully gives customers a product they love and can rely on.

on top of that, you’ll want to achieve these goals in a sustainable and attractive, yet informative way. no pressure!

so let’s have a look at the important considerations and elements in a great coffee packaging design.

key considerations for coffee packaging

there are a few things to consider before you start designing your coffee packaging. ask yourself about how the materials of the packaging will protect your coffee and whether you will use eco-friendly materials in your packaging. only then can you choose the perfect packaging that works best for you.

packaging types

there are several packaging formats to choose from, and knowing each of them will help you decide which one would work best for your coffee.

side-fold pouches

quad-seal bags are quite similar to side-fold pouches. they are generally sealed on all sides, which gives them more pronounced edges and looks more rectangular than their side-fold counterparts.

quad-seal bags

quad-seal bags are quite similar to side-fold pouches. they are generally sealed on all sides, which gives them more pronounced edges and looks more rectangular than their side-fold counterparts.

flat-bottom bags

just like what the name says, flat-bottom bags have a flat base so they can stand on their own. it’s a great way to display your coffee, especially when it’s competing for attention wit other coffee brands in the shops. for resealing, option could vary, most commonly seen are a resealable zipper or a fold with a tin tie. 

doypacks

also commonly known as a stand-up pouch, this packaging type allows it to stand on its own. while it may sound similar to flat-bottom bags, doypacks tend to have 2-3 sides to the packaging, whereas flat-bottom bags typically have 4-5 sides. with that said, doypacks are more cost-effective to produce than flat-bottom bags, but they are less sturdy and have less room to communicate your brand message on.

keeping coffee fresh

there are several ways to keep your coffee fresh:

  • one-way degassing valves—these valves release carbon dioxide emitted by freshly-roasted coffee while keeping oxygen from going into the packaging. this keeps your coffee in its best quality for longer.
  • modified-atmosphere packaging—this technology actively delays your coffee from going stale. this is done by either plugging in a mix of controlled gases into the coffee packaging to slow down the coffee’s oxidation process or by using certain packaging materials that inhibit certain gases from spoiling the coffee.
  • resealable tops—whether it’s a foldable top with a metal strip or zipper tapes, having resealable packaging is important to keep your coffee fresh for longer.

sustainability

designing coffee packaging that leaves a minimal carbon footprint is always a good idea. lucky for us, we now live in a world where it becomes easier to source sustainable material_ many packaging manufacturers now offer the option to use eco-friendly materials such as recycled plastic and compostable husks for your coffee packaging. or some brands go down the route of reusable packaging, where customers can bring the bag, tin or container into the coffee shop to fill up with more fresh coffee.

once you decide to go down this route, consider how it will affect your design process. would you choose a different ink type for the compostable packaging? will you need to redesign some parts because you’re no longer using plastic? these may be additional steps in your design process, but they’re worth it for the positive environmental impact you’re making.

The advantage of digital advertising on small businesses

The advantage of digital advertising on small businesses

The Internet has been more and more accessible for everyone. There are 4.95 billion users daily scrolling endlessly on this digital platform. 

 

With so many people on the internet, it has never been this easy to utilize the platform for a marketing campaign. Digital marketing has gotten cheaper, approachable and targeting the right audience is much easier. 

 

This allows small/start up business owners to not be so worrisome about their budget on their next marketing plan. 

 

In this article we will break down the advantages of digital marketing over traditional marketing strategies. Why has virtually everyone switched to it? Is it really that effective? 

What is Digital Advertising?

A quick google search will give you this results: “Digital Marketing is the component of marketing that uses internet and online based technologies such as desktop computers, mobile phones and other digital media and platforms to promote their product and services”. 

 

This is contrary to traditional marketing, which uses platforms like Television, radio, news paper, billboard, etc. It costs a lot more than digital marketing and is far less effective. 

The Advantages of Digital Marketing

Cost effective

cost effective

Start-up business owners don’t have much cash to splash on a fancy billboard or hundreds to thousands of dollars just to get a shout out on a radio station or T.V, it’s just not financially appropriate, unnecessary and such a burden to think about! Instead they are going to look for a cheaper alternative whilst also staying effective. Digital advertisement does just that, It provides promising results at a low cost. 

 

Just a few dollars from your pocket change, you can list your business on your internet and get a better result than a traditional method would. You can see why plenty of start-ups are doing it. 

Real Time Analytics/Insights

You can virtually track anything about your marketing campaign. See how well it is doing! You can see impressions, clicks, page viewership, demography, conversion, sales and more.  With this type of information, it allows you to make better choices and decisions on your next marketing project. 

 

Spend less on what isn’t working and scale up on the ones with the highest ROI (return in investment).

Global/Local Reach

Global reach

The internet is endless, It has no boundary. Along with the right marketing skills your small business can expand to a bigger one. You can turn your little business into a global sensation. As mentioned above, the internet is massive, It is digitized, your ads can virtually reach any part of the world. 

 

This gives small start-ups a chance to gain a lot of exposure via global digitization. It helps you target the right consumer.

User Friendly (DIY-able)

It is to be advised that you should always hire a professional marketing team to handle this jobs. But if you are tight on budget, take your time, maybe a couple days to study on a specific platform or type of ads you want  to run. It isn’t that hard to run these campaigns by yourself but if your competitors are hiring a professional team to do it for them, you may consider doing so as well. 

 

Bottom line is that digital advertisement isn’t something complicated, you can always DIY it. 

Conversion Rates

Conversion rate

A conversion rate is a percentage of people that are recorded to complete the desired action. Conversion rates are crucial to compare and contrast the performance of your ads that were listed up. You can see how many percent of people that actually click on your ads. 

 

Furthermore, by allowing you to laser target your clients online, you will be able to attract more focused visitors to your website that are more likely to be interested in your products and services.

Do more with less

Do more with less Digital marketing

Another great advantage with digital marketing is that it doesn’t take much time to create a campaign. It takes little to less time. This allows you to focus on what’s more important. 

 

Moreover it does not take 

a full team to run the ads and it doesn’t require you to sit and manage it with a watchful eye, you’ve essentially created an automated lead and let it sit on auto pilot.

Flexibility

Digital marketing is very flexible. There is no limit. 

 

You can create as many marketing campaigns as you want, whether it is spending a lot on a single campaign or spending little on many campaigns, it is your decision. If it doesn’t work you can always stop the ad to further avoid more loss. 

 

There are different platforms, markets, websites and social media. Choose what’s best for you.

Acquire targeted customer

Acquire targeted

The main focus of any business is to accomplish their marketing goals, reach the right audience and generate more sales. And Digital advertising does just that, you can easily reach out to the right targeted audience. 

 

Especially in the fresh stage of your business, You can’t be wasting all your budget on the wrong market. Rather take your time and study about your audience and market.

 

Main Take Away 

Digital marketing has proven that it is the right method for small/start-up businesses. It has helped many to grow. More and more businesses have switched to the digital world to expand their business and generate more with their marketing campaign. 

 

It is recommended that you should take time to learn about it first before jumping into the world. It saves you money so you don’t have to hire an entire marketing agency and destroy your pocket.

How to develop a brand identity

How to develop a brand identity

 

Much like personal identity, a brand identity is what makes your brand unique. It’s what sets you apart from many other brands around the globe. It is an essence! The branding is much more than just a logo, furthermore it shows your identity, who you are, what value lies behind you and overall the personality of your business.

So What really is a brand identity? 

Brand identity is a visible element of a brand such as color, font, design and logo That makes the brand unique and distinguishes itself from others. The former refers to the purpose of branding and how a firm implements it—all in order to build a specific image in the minds of customers.

How to develop a brand identity? 

Know who you are

Before jumping into building an identity for your brand, you need to know who you are as a brand, get a rough idea of what you really stand for as a brand:

  

  • What is your mission?
  • Who is your targeted audience? 
  • What is your value of the company? 
  • Your brand personality
  • Your voice (what message do you want to send out there?)

These are the important elements to define your brand. Your logo plays a huge part in it. There are plenty of recognizable logos of giant brands out there like Apple, Amazon, Nike and Tesla just to name a few.  Their logos are distinctive, unique and immediately connect you with their brand. Other than that we can also use a cheesy slogan, just hearing “Just do it” reminds you of a certain brand does it?

Once you figure out who you are as a brand, it’s time to build up your identity that will bring it to life! 

Foundation of brand identity

Much like many other giant names out there that you may perhap own a few of their products. Your design is what will build up your brand identity. 

 

Keep in mind that this is how the world would perceive your brand. It’s almost like your company has its own personality.  Things like your logo, packaging, website, business card, social media post. 

 

Getting the right design is very important. Make sure to get the right element for your identity as it is notably key towards building a successful brand identity for your business.

Typography 

Image via  Polly

The typography that you will be using for your packaging logo is as crucial as your color and logo. Pick the right one! The style of writing is quite powerful. You could even think about getting a customized font just to fit the right element that you are looking for. Establish something that is unique for your brand. 

 

Play around with the font, contrast the various styles, it could impart a great vibe to your brand. Just make sure that it will all make sense at the end of the day whether you’re using it on your website, logo or packaging. 

Color palette

In general people have a psychological ties with colors. It evokes different emotions from each color, so choose wisely. You would want to pick the right color to connect with your audience. Consider the psychology behind it! Many studies have shown that linking different colors to people can draw out different emotions. Red tends to show excitement or empathetic passion. Blue is often calming, stable and trustworthy. Green is associated with dependability and reality. Yellow gives out a cheerful and happy vibe. Or if you want something simple go for black with it’s moderness and sophistication. 

 

Mix the color together, see what works and what doesn’t. You can use as many color combinations as possible, just make sure to not go overboard with it.

 Shapes

Much like color, shapes also have their own psychology behind it, this subtitle but yet effective touch can be used to reinforce the desired reaction from the customers. It is claimed that different shapes have their own unique way of influencing consumers.  It defines personality!


Round shapes are often seen as the shape with warmth and coziness, it can incorporate a feeling of unity, a community and love. Straight edgy shapes make people think of strength and efficiency. It can also give a feeling of  stability and trustworthiness. Straight line Horizontal lines imply peace and pleasant feelings, whereas vertical lines suggest masculinity and strength.

Logo 

It’s the carrying weight of your business. Your logo is what you stand for, make sure to give your full concept, explain what your brand is all about when working with a designer:

  • What does your brand stand for 

  • Gives clear communication to the designer

  • Is visually appealing 

  • Be classy 

  • Look at other companies that are in the same industry 

  • Be sure to make a lasting impression on your audience 

 

Make sure to ask your designer to deliver multiple formats in different colors, typography and shapes to ensure that what you need for the identity of the brand is lined up perfectly. 

Website

If you are running an online business then you should prioritize to make the best possible version for your website. Customers will undoubtedly visit your website before determining whether or not to do business with you. Your website is the place where your brand identity should shine brightly.

Packaging

Packaging Design

If you’re selling a physical item, the packaging you choose is crucial to attracting the right consumer. Don’t underestimate the power of smart design in boosting the consumer experience – and generating both loyalty and repeat purchases. Packaging is a fantastic way to showcase your work.

Email

A great way to engage with your customer is through email. Most people’s inboxes are overloaded so you must come up with the right strategy to set yourself apart from others. What is the purpose of your email? Are you trying to be educational? Are you promoting a new product? Well the format may vary, make sure it’s short, simple, readable or scannable with a few pictures to make it pop as most  people don’t have the time to sit through and read the entire email.

Conclusion

Your brand identity is what sets you apart from countless other businesses in the world.  And, if you want your brand to be seen positively, you must nail your brand identity and produce graphics that correctly convey who you are to your customer.

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