Go to any industry trade show, tech conference, or professional meetup event, and you will likely end up with bags of promotional materials. The usual business card, brochures, flyers, stationery have been replaced with more practical and polished items such as hoodies, reusable water bottle and phone gadgets. Still, their purpose remains the same: to promote a brand and reinforce its recognition.
Months or even years after a particular event passes, branded merchandise given to the visitors will continue to remind them about the specific brands silently. with cpi as low as $0.005 and recall rate as high as 85%, branded merchandise is by far the most efficient and cost-effective type of advertising. when an average keep rate of over a year, promotional product are the least discarded marketing materials.
Branded merchandise for advertising purpose is no longer for companies with big marketing budgets. From Coca-cola to the local gym, everyone uses different of merchandise to amplify and build brand identity.
Products that have a company logo, slogan, or any other element that is part of the brand identity and are used to promote the brand are called branded merchandise. The sole purpose of these products is to promote the brand, raise awareness about it and improve its recognition among the target audience.
Branded merchandise today can be considered as a business card, only more fun. The majority of these promotional products are handed out at trade shows and conferences to new or potential customers, influencers, and journalists from trade publications.
Their primary purpose is to spread the word about the company and remind them of your business.
Still, there are a lot of brands that shifted merchandising to a whole new level. using their brand identity elements for different types of product, they created lasting personal experiences and connections with their audience. they made an additional revenue stream by offering their customers branded products. an excellent example of this is Starbuck which offers attractively designed, seasonally themed drinkware and other types of merchandise.
You might wonder if it is really that important to print your company logo on a tote bag or a t-shirt. you already have the company website, social media profiles, and print materials, so branded merchandise might seem like pushing your budget a little too far. Think about the last time you went to a conference, promotion, product launch, or trade show. you probably ended with more than a dozen business cards, brochures, and pamphlets. the majority of those ended up at the bottom of your desk drawer or in the trash.
However, you probably kept a good part of the promotional merchandise you received designed usb stick, a nice-looking bag for your laptop, or well-designed stationery likely found practical uses in your daily life.
According to asi (advertising speciality institute), the average time a consumer keeps a promotional product is about a year. this is why branded merchandise needs to be part of every marketing mix today. Promotional products have the lowest cost per impression (cpi) compared to any other advertising medium. with the cost as low as $0.005 per impression, merchandise is an excellent choice for small businesses and companies that lack large marketing budgets who want to work on increasing brand awareness.
what types of merchandise are the most important?
The same study by asi shows that writing materials such as branded pens, pencils, notebooks, pads are at the top of this list. almost 9 in 10 americans, or 89%, own at least one such item. 88% have branded drinkware, 80% have t-shirt with a company logo or a slogan, and 73% have branded bags. next on this list are headwear, outerwear, and polo shirts which can be found in approximately 67% of american homes. 64% of americans have some branded desk accessory, 58% have at least one usb drive, and 33% have a mobile power bank that was given as a part of a promotional campaign.
Source Robot Food at Behance
Source Office Milano at Behance
And even though some studies show that millennials and younger generations prioritize experiences over stuff, the branded merchandise industry has had steady growth for the past five years. Today this industry is worth over $24 billion only in the United States.
One of the goals of every marketing strategy is to build and improve brand recognition over time. Print materials, TV advertisements, radio jingles, website banners, and social media ads promote particular products or services and remind us of the company. That is why you can see campaigns that do not advertise anything but the brand from time to time.
Merchandise branded with company logo can be used daily and is usually kept much longer than other promotional materials. So as long as your customers use the products you gave them, they will see your company logo and brand message. But this is only just one of the reasons how promotional products improve brand recognition.
Source tegusu Inc.at Behance
If you are starting your business, branded merchandise can efficiently introduce it to your potential customers. products with your logo, such as tote bags, t-shirts, or anything that fits your business type and brand, will work much better than an ordinary business card. you can always print a qr code that leads to a specific landing page your website address, or other helpful information to make it easier for your potential customers to find you.
Just make sure that the product is well designed and is visually connected to your branding. Putting your logo on a bag or a mug is not enough. You need to pay attention to the overall design of the product. You want your merchandise to stand out from your competitors and make it visually pleasing so your customers will want to keep and use the products.
According to Nielsen and OAAA (Outdoor Advertising Association of America) data, merchandise offers the best number of impressions for every dollar spent. While TV and magazine ads can cost you up to $1.8 per impression, the average CPM on social media is on the rise from $6.64 in 2017.
Still, the cost of impression for promotional products can go as low as $0.005. outerwear generates around 6,100 impressions for every dollar spent. t-shirt and headwear generate 3,400 impressions each, and bags on average generate some 3,300. People under 55 prefer promotion products or any other type of advertising. they also have 25 times more favorable opinions of promotional products than digital ads.
Source Anna Rudak at Behance
One of the biggest prejudices about promotional materials is that most of them end up in the trash. however, data from asi shows that the majority of promotional products are being kept and used. the determining factor to keep the merchandise for many people is quality and design. this it why more and more companies are paying attention when selecting products for potential customers. the better the quality and design, the longer the life cycle the product will have. People keep outerwear the longest, which is 16 months on average. Umbrellas and T-shirts are used for 14 months on average, while mobile power banks and drinkware are utilized on average for one year.
Still, this doesn’t mean the end for these products. In many cases, they are usually given away to someone else, so their life cycle extends. 68% of polo shirts, 65% of T-shirts, and 61% of bags are given to someone else.
85% People remember the companies that gave them branded merchandise which doesn’t come as a surprise. take into account the average number of impressions and average life cycle of branded merchandise. you can quickly understand why merchandise boosts brand recognition. the ad impression study from 2019 conducted by asi identity that an average household in the u.s owns approximately 30 promotional products. gen x households had on average 34 promotional items, millennial households had 30, while baby boomers had on average 28 such things.
These numbers might not sound that impressive at first. however, once you multiple those items with 120 million households in america, you get a number of over three billion logos and promotional slogans being seen every day repeatedly.
The simple placement of your logo on merchandise is not enough. You need to get creative and look out for inspiration. If you plan to give away any apparel, then there are more than a few websites that can provide you with ideas.
Be environmentally friendly. Try to pick merchandise that is made out of recycled or natural materials and that is durable and lasting. Consumers are shifting towards eco-conscious brands that not only preach but practice as well.
Merchandise can improve your brand’s recognition over time. Just make sure you picked the products that your customers will enjoy using daily. And if you have trouble or doubts about creating designs that will make your promotional products stand out, feel free to contact us. We at Zooms design are always ready to help you with any creative work imaginable.
People often make way for creativity and experimentation in place of respecting principles and conventions. But this might not always be a smart strategy. Read why sticking to the basics in design can bring you greater market success. From simple social media graphics to complicated projects such as web design and experience design, clients working with design teams might have ideas and wishes that are brave, experimental and break common conventions when it comes to graphic design.
However, these guiding principles have been around for a long time, and though they may seem to constrain sometimes, they can help your design decisions, as well as assist you in getting the right actions from your target audience.
Through using good principles in design, as well as doing market research, you will be able to design products and assets that will impress audience and as a result, have a good market and monetary success.
Here are main reasons why sticking to principles is important.
By sticking to the ground rules, the process of designing your product or asset will go smoother and quicker. Call it simple deduction: by ruling out things that aren’t compatible with the principles and creating within what is allowed, you will be able to focus only on the variants that are most fitting.
Whether you are a team member that has no experience in design, or a project manager that needs to make the final decision, learning the design principles will also you recognize the most quality version of a design. You’ll probably need to grasp the main design fundamentals to be able to provide helpful criticism. Rather than assessing by emotion or aesthetic taste, assess the most fundamental design principles and evaluate if a design job adheres to them.
A quicker design process or iteration will result in more effective preparation for putting your product on the market, which increase the chances of success.
Good UX design is incredibly important if you want your business to succeed. This is especially true for Software-as-a-Service businesses, as they don’t have a brick-and-mortar business where customers can be impressed. UX design influences the experience customers have when trying to discover the business, get informed about its products and services, make a purchase or stay in the know about all news related to it.
So, a website or app is a one-stop station for all these things. You need to employ good design principles to make sure that the look and feel of them serve the purpose and usability too. It’s not just about looking good, it needs to be easy to understand and use. the same goes for the design of products themselves: the final user needs to have a good experience with the product, and that is the utmost goal of their design.
Similar to the ux design, ui also incredibly important and it can make or break a product on the basis of its intuitiveness. While ux concerns the phycological and experiential aspects of using a product, user interface relates more to the visual part of it.
How easy can a user navigate on a website? Is it easy to spot buttons in a particular shape and color? Are the transitions between screens in an app smooth, or disruptive? Does a landing page wireframe make sense for someone seeing it for the first time with no information about the business?
Through design principles like balance, proximity and white space, for example, a UI designer can focus the eye exactly where they want it, hence achieving the wanted result.
There’s no market success without good market presence. Marketing (and with it advertising) are the most important disciplines that can help a product be discovered and wanted. But, in order to produce marketing materials, whether they are social media ads, packaging or even business cards, graphic designers stick to good principles that help achieve the right result.
Color theory, lines, shapes, textures, sizes, dimensions and movement are only some of the techniques that can give a visual product a purpose. The final audiences will easily notice and learn the marketing messages through the help of these principles.
The rights colors and their correct usage according to principles, could also help you attract the right audience.
For example, blue is believed to give audience a sense of calmness and reliability. This is why many banks and brands in the automotive and technology industries use it ( samsung, BMW, IBM, etc) Red, on the other hand, makes them hungry. That is why it is one of the most widely used colors in the fast-food industry ( burger king, pizza hut, McDonald’s, KFC, etc).
Other colors also have different effects on human psychology and combined with design principles you’ll be able to use the them sparingly or in abundance, as the focal point of the design or perhaps to add balance to the overall look, depending on what you want to achieve.
Wondering how web design can improve your digital marketing effort? Keep reading to learn why web design is important even to improve your overall marketing plan?
Wondering how to improve your digital marketing strategy even more? you might be looking too closely and missing the forest for the trees. Very often, companies have amazing marketing campaigns that go to wastes, because they lead to a website or landing page that is poorly designed or isn’t optimized. Good website design can do a lot for your overall marketing> From increasing conversions and helping you rank in search results, all the way to helping you nurture your brand image. so, needless to say, a good web design is more than necessary. here are some of the biggest reasons why.
Let’s assume that you have a great digital marketing campaign that is posted on different online channels. It probably leads to your website or landing page. And if they aren’t designed well, or are completely different from what viewers have been seen on. Say, social media, it will seem inconsistent or strange.
You need to use the same branding guide in your web design too, to make sure that you create a virtual space that seems known and related to your brand for audiences. This website or landing page needs to certain brand elements that reflect your company well. Here are some of them:
Logo: The logo is an integral part of a brand image and story. It is the first element of branding, and the rest is built around it. When you see a good piece of graphic design that betters the overall digital marketing strategy. There is also a logo included. Since it is a symbol that will always be tied to your company story, you should make sure that it is included in the web design.
Branding colors: Similar to the font, your brand’s colors should be integrated into every branding material of your company. Including the website. Make sure that the design of your website carries your brand’s colors palette too.
Branding fonts: Sure, not everyone can have custom fonts for their website, and sometimes they can be expensive. But using one group of fonts for your branding or social media, and a completely different one on your website looks sloppy and inconsistent. Make sure to infuse the same fonts. at least in headers, hero images, and similar.
Usage of photos, images and illustrations: When you hire a web design agency or design company, it is important to include your exact brand guideline in your brief. If you use stock photos on social media, content and email marketing, it will make sense to include these elements in your website too. However, if you are more prone to using illustrations, try to unify that look all across the brand.
By optimizing your website and landing pages, you will rank better on search engines as well.
There are multiple textbook tricks that will help your website rank better with good web design, some of which are easier to achieve than others. Of course, most techniques for good SEO have more to do with copywriting, content, and backlinks, but web design can make a big difference too.
Here are some things to keep in mind when working with web design companies.
Chances are, you won’t get a new website every now and then. It is expensive and bad for brand building. So, when you ask for a website design, you should make sure that it is going to be intuitive for you too.
You should be able to add content, change CTAs and add time-relevant elements to the pages on your own. This refers to the functionality of a website too, and not just the web design. Still, first and foremost the look of it needs to be taken into consideration.
Web designers are in charge of designing, not in writing the client’s headlines and copy. So, make sure you include relevant keywords about your industry and location in your headlines, and add tags and meta descriptions for images and articles. This is a common practice of what is known as on-page SEO.
It is common to add images and videos in the best resolution and size possible, but this can be counterproductive. The reason for that is that large files take a long time to load, which then makes the search engine think that the website isn’t optimized and ranks it lower.
And it’s not a great experience for visitors either: no one likes waiting for minutes for a hero image to load on a website.
More and more people are searching for a business or making a purchase on the phone by the day. According to a report, up to 70 percent of web traffic happens on a mobile device. Furthermore, 80 percent of shoppers use smartphones during physical shopping, 70 percent of smartphone users have bought something in a store after using their phone to discover more information and 69 percent of smartphone users would buy from stores that have mobile sites which cover their questions or concerns.
So, it is pretty clear that people are using their smartphones to learn more about a business. That means that your website should be responsive to other devices too, not just computers.
There is no bigger red flag to search engines than broken links: they affect the website’s ranking and are generally a very bad experience for visitors. So, when your design is done, and the website is developed, click on all the CTAs and landing pages buttons during your big quality check to ensure every link that is active.
A good-looking and optimized website or landing page that is the final destination for your marketing campaign will bring a better result for many reasons.
First and foremost, it will give social media engines a reason to believe that your website should be seen by the audiences you are trying to reach, and deliver to more people.
Secondly, when people land on a bad website that isn’t intuitive and doesn’t offer them a good experience, they are more likely to bounce, i.e. leave the website. This also influences the overall success of your marketing campaign.
Lastly, when the audience of your social media campaign lands on a website and finds exactly what they need, they will be likely to visit again. If they see something completely unrelated or a website where they can’t find what they are looking for, this will leave a wrong impression.
Always keep users in while creating your website and developing your website. Make sure it’s intuitive, easy to navigate, and simple to use. Users will lose interest and quit if your website doesn’t have a simple interface. By making sure audience can quickly discover and click all of your website’s links, and that the site loads quickly, people will have a much better user experience while visiting. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria.
Optimize your website for these characteristics if you want it to rank well on Google. Users prefer to access websites on their mobile devices and want them load quickly.
Because of all the previous reasons, a good web design and an intuitive, branded website or landing page will have a much better chance of higher conversion rates.
From good navigation to using color psychology to attract people into making a certain action, and of course, using the right wording to inspire them to make a purchase, each and every elements on your website can help you balance out the overall marketing success of your business.
You’ve probably guessed that good graphic design is necessary for marketing, but there’s more to it than that. When weighing their options of where to get graphic design work, many small business owners consider freelancers due to their flexibility, versatility and affordable hourly rates. However, working with several freelancers at the same time can make it quite difficult to keep the design consistent and unified. And why is it important to have consistent graphic design in marketing? Read on to find out.
Just in case you’re unsure about it, here’s a couple of terms you should be clear about before you start working on your marketing strategy:
While you need to create a brand identity and a branding guide before you start, the other two are highly dependent on your marketing efforts—you need to get people to hear about your product or service in some way, right?
There are many technical aspects that can increase your brand recognition (how many people know about your brand), such as search engine optimization for your website or detailed targeting on social media. But once you get people’s attention you need visuals that will help them form an impression about your brand.
If you Google McDonald’s ads, you’ll see plenty of different and creative designs, sometimes with very clever copy. But the basic idea is always the same: you’ll always find their iconic product in the center and the signature.
It’s 5 times more expensive to acquire new customers than to retain existing ones. That means you’re much better off nurturing existing relationship that constantly coursing new ones.
One way to do this is through consistent marketing design. People who’ve purchased from you previously will respond well to the same design elements that may have prompted them to make the initial purchase. It shows them that what they see is indeed what they get, and if it worked once, chances are they will remain loyal customers.
Of course, don’t mistake consistency for lack of creativity. A great example is Coke’s famous, Share a Coke campaign. The iconic packaging that so many people recognize and love was given a simple twist by adding names to personalize the experience of drinking and sharing a Coke. The brand design was still intact with the red color and the signature logo design, but this little element did a lot: this campaign is credited with an impressive 11% rise in sales in the US!
One of the key elements of a positive user experience (UX) in product and website design is consistency. Consistency allows people to feel in control while using a service or product and makes the outcomes of their actions easier to predict. That’s why brand consistency is especially critical in designing websites. Not only does it enforce your brand identity and help build awareness, but the importance of graphic design here lies in the actual way users interact with the website. We’re going to use example from our own experience to illustrate the point. In our content marketing efforts, we’ve created several in-depth guides on topics that are relevant to our target audiences. Previously we had a separate lead capture landing page for this, where people could download the guides in exchange for their email addresses. We wanted to improve our lead generation system so we creed guide forms placed in the blog with the specific guides relevant to the article at hand.
Naturally, we made sure that the design is in line with our brand so that the forms don’t disrupt the overall reading experience and provide a simple call to action. This is an example of bad UX. The different font and image sizes completely disrupt the readability of the blog and make it hard for the user to skim through the key information.
source by careerfoundry
A brand guide or brand book is the final step in the brand creation process. This document contains all the design elements used in branding and digital marketing, such as colors, fonts, usage of logo and photos. It’s an extremely useful asset to have if you plan on outsourcing design projects to agencies or freelancers since it provides them with the guidelines on how to design for your brand.
With this in mind, it’s clear to see how consistent graphic design can also save you time and money. Instead of a lot of back and forth with your designated graphic design service, you can just provide the guidelines and wait for the final result to be delivered. Similarly, and especially if you’re working with freelancers who charge extra for revisions, you can minimize the number of revisions needed by giving them an established framework to operate in and create the necessary marketing assets.
Social media is one of, if not the most important marketing channels for contemporary businesses to use. Creating graphics in this field, however, can be tricky for a number of reasons. Firstly, you usually have to adhere to a predetermined size quality and format guidelines.
Next, as social media user are experience a visual overload, it can be a tricky to get your business to stand out.
Making your content and visuals consistent with your brand will. Create a unique look and experience that people will appreciate. It doesn’t have to be the most complex and fancy graphic. Being unique is what really matters.
Take a look at these great ads from Slack. It perfectly captures everything the brand is about. You see people in professional clothes, which suggests Slack is built for professional teams. However, it’s also modern and fun to use which the humor of the ad also captures. To top it off, the ad is created with Slack’s signature colors (purple, yellow, pink) which ensures a powerful brand image is formed in the audiences’ minds.
Source by Cooler nation
Did you know that people remember only 20% of what they read and 80% of what they see? In other words, if you want people to remember your brand, you’ll need to communicate visually.
Moreover, visual communication is often a way to bridge language barriers if you’re marketing to a global audience. No matter where you come from, or what kind of local knockoff you used to drink as a kid, everyone has a similar response to a “sweating” bottle of Coke on a hot day!
Absolute vodka had one of the most successful and longest-running campaigns in history. From iconic city landmark to a nod to Andy Warhol’s art, these ads were created to sell the same product to different target audiences. Thanks to one simple trick in consistent design (using the distinct shape of the vodka bottle in different ways), this campaign had huge success and helped Absolute become the market leader in the US.
You can really outsource anything these days: from customer service and sales teams to marketing and design. However, It services (including web design) remain the most commonly outsourced business service. There are several reasons for this. While any small business owner can at least attempt to tackle graphic design or marketing (even without a basic knowledge), when it comes to web development there’s only so much you can do. Next, it’s quite clear that websites have become a necessary requirement for any business: 70-80% of potential customers could be lost to a business without a website.
Of course, you might already know that this is something you can attempt to yourself. There are several website builders, including WordPress, Shopify and Wix, which allow you to create a useful website with sometimes quite extensive customization options.
But if you’re looking create something from scratch. or perhaps design a mobile app, then you’ll have to hire a web design and development team.
In this guide you will learn:
Web design incorporates two things: web design and web development.
Web design relates to the way a website or app looks. But getting it to actually work is the responsibility of web development teams.
If you’re looking to outsource, you may want to consider outsourcing one or the other or both. If you’re a design company and have a skilled UI/UX designer on hand, you might just need a developer to help you bring your vision to life.
While creating the look of a website is essentially a graphic design task, it requires a particular set of skills (for example design software like Sketch or Adobe XD) and an understanding of what this type of design needs to achieve.
A well-designed website or application includes a great user interface (the look of the app) and user experience (e.g. making it clear how a website or app should be used).
If you’ve ever seen funny stock photos of people sitting in a dark room surrounded by mysterious lines of code: this is the representation of a web developer.
Web development refers to building the backend of the site: you must know how to use coding languages such as HTML or CSS. It’s not something you can easily pick up from a YouTube tutorial. Rather, you might have to take courses or acquire formal training in order to provide web development services. Still, since this is a more practical job. web developer are generally paid less than UI/UX designers who have to have the relevant technical design skills, but also a much broader knowledge and practical experience in designing for this type of use.
Outsourcing is not a sign of bad management or taking on more than you can handle. It’s a popular practice even with giants like Apple, that outsource the production of their hardware, which are then sold under that Apple brand (this is called white label outsourcing). This allows the company to focus on design, branding and marketing, which allows Apple to retain the full ownership of their brand without the “hassle” of simple production tasks.
Deloitte’s 2020 outsourcing survey suggests that the key reasons for outsourcing remained the same, even in a year as unpredictable as that. Most companies outsource to:
When it comes to website design, these benefit becomes even more apparent. Let’s take a closer look.
The average salary of a UX/UI designer is $85k annually, while web developers make around $75k per year. On the other hand, UI/UX design services on freelancing platforms like Fiverr and Upwork stands at around $20-$75 per hour, while web developers make an average of $25 per hour, In the case of website design, however, clients usually pay on a per-project basis, and the average cost of a website setup is around $6k.
Of course, on top of that, you’ll need to add the expenses of hosting the website (which are usually quite small) and web maintenance (regularly updating the content), but we’re assuming you have a content or marketing team taking care of that. And naturally, the more complex the project, the higher the price tag will be.
Outsourcing web design means two things in terms of greater flexibility: you can focus on top-tier tasks (like Apple’s example) and you can diversify your service.
This might mean creating a mobile application to reach more users or even adjusting features on your website to acquire more leads and ultimately more sales. Knowing that your ideas can actually be realized means that you scale better.
A survey from Kinvey shows that an MVP (minimum viable product) for an iOS or Android application takes around 4.5 months to complete.
The time your in-house web design team might spend on creating an, for example, web application, has to be rationed between performing necessary daily tasks (e.g. maintaining your existing website). An outsourcing service has the benefit of tunnel vision, focusing only on the task at hand and producing results more quickly.
Finally, one of the biggest advantages of outsourcing is access to a hug talent pool. You are able to choose the people with the absolute best qualifications for the job, which means the work often gets done faster.
Whether we talk about a small local business or a big multinational corporation, branding can significantly influence their success in the market, from setting one company apart from its competitors to driving more loyal customers. Find out how branding can affect your business. Suppose someone asks you to name a fast-food chain, a brand of soda, or a smartphone manufacturer. In that case, the chances are that you at least thought of McDonald’s, Coca-Cola, and Apple. Of course, this comes as no surprise since these three brands epitome good branding.
Branding is equally important as the products or services the business offers. As combination of symbols, text, colors, and graphics, the branding and visual identity have the power to distinguish one company from its competitors significantly. Branding, in essence, determines business success.
Let’s take Coca-Cola as an example. Even though its main rival Pepsi turns more profits year after year, because of its diversified products portfolio, Coca-Cola still manages to outsell Pepsi on every global market. Yes, Coke’s annual marketing budget is double that of its main competitors. However, it’s the powerful branding that makes it stand out in the market for over a century.
Brand Identity By Zooms Design
Branding is not only for companies with large marketing budgets. If you look closely, you will see that every local business in your neighborhood has its brand identity. From your local pizzeria to the real-estate agency, they all play the branding game with more or less success.
You might believe that great branding is usually associated with excellent service or products. Nonetheless, you can find a plethora of similar businesses in your area that provide the same level of service, with one being more popular than the other.
Today it isn’t hard to develop a good company name, logo, website, and promotional materials. There are plenty of free options if you are a creative type and know your way with words and design. If not, you can always find a design service that fits your budgets and help you set up your brand without paying an arm and a leg.
The simple answer is yes. Branding most certainly affects every business. Do it right, and you will quickly become a community staple. Do it poorly, and you will have to increase your marketing budget to attract customers to keep your light on.
Good branding can change the way perceive your company. By becoming more recognizable, you can drive new business, increase brand recognition and get more loyal customers.
One thing that all successful brands have in common, no matter the size of the business, is brand recognition. Good branding helps you stand out from the number of similar companies. It gives your potential initial expectations about your service and helps them easily identify you in the future.
The visual elements play a vital role here. your logo and brand colors need to be aligned well with your brand identity. Your company slogan needs to be memorable and easy to understand, without any room for interpretation.
No matter the type of business you have, your clients will always pick you if you look professional and polished. Branding helps you create a particular image you want your potential clients to see. It will help you inspire and credibility in your potential clients and convince them to pick your business over competitors.
when you create brand recognition and credibilit. You also gain loyal customers. There is a reason with people frequently shop at H&M. why they purchase only apple products, drink only coke, or go to a particular restaurant every Sunday. It’s familiarity and trust with the brand. They know what they are getting and the quality they can expect.
Good branding helps you get more new customer in a few ways. First, it helps the word about your business spread quickly. When the brand resonates well among its target audience, word of month about it spread quickly. This is in part due to buyer’s self-concept.
Every person has a specific image of themselves. That image is usually projected on the things they buy share with others on social media. This is why every brand needs to spend time identifying its buyer personas and all the riches interests they might have.
Good brands are never created by accident. They always involve careful planning and execution. However, this doesn’t mean that you will make it right from the start. Just like thing marketing, branding also takes a lot of trail and error until you refine your brand and find right voice and identity for it.
Keep in mind that good research and planning will save you a lot of time and money. They will help you set the proper foundation for your future work. We have extensively covered the topic of building your brand, but here are some key points that will help you lay the groundwork for your brand.
Make diligent research of your competitors. See what they are doing, which platforms they use to address their customers and the promotional materials they utilize. Good research is half work done. It will help you see your strength and weaknesses and help you find an angle to differentiate yourself from the competitors.
Branding is all about your customers, not your business. See what the pain points of your customers are and offer them a solution. Provide them with visuals and a voice that is specifically tailored to their persona. Make them feel empowered and allow them to “Live their truth”.
Do not be afraid to be unique. Researching your competitors will help you see what everyone else is doing. However, this doesn’t mean that you have to do the same. Instead, identity your target audience, create your buyer personas and try to think outside the box. If you have many competitors in your industry, thinking outside the box will help you stand out.
Creating and nurturing a brand is a never-ending a job. It requires research, measuring key performance indicators, and adjusting thing on the go. If something doesn’t give results, try something different. Follow the trends in your business sector and trends among your target audience. Don’t be afraid to try new approaches for old problems.
Creating a good brand is all about dedication to your business and your clients. We at Zooms Design do the best job for to matching our clients with some of the best designers in the industry to create astonishing things. From social media campaigns to branding strategies, our designers will help you make your brand stand out. You can always book a demo session and see how we may help you.
Global technology leader Xiaomi today announced a refreshed new corporate with visual identity, fusing oriental philosophy with the design concept of “Alive”. The new branding aims of further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audience through its new dynamic logo.
Xiaomi’s brand new logo was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA. Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography, the new logo is now more aesthetically pleasing. Corporate color remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications. So, if you are feeling dead inside considering the many dollars of labor that went into circling the square of Xiaomi’s logo: That’s disrespectful to its brand identity.
Kenya HARA used the “superellipse” mathematical formula when designing the logo of Xiaomi. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of “Alive”, resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness and its will to move forward.
Xiaomi ranked 3rd globally in terms of smartphone shipments within the fourth quarter of 2020. The Brand has established the world’s leading customer AIOT platform, with approximately 324.8 Million gadgets connected to the said platform, even without including smartphones and laptops.
Xiaomi products are present in additional than 100 countries and regions around the world. The brand made it to the Fortune Global 500 list for the second time in August 2020, with 422nd rank, improving its place by at least 46 ranks when compared to the 2019 list. It also ranked 7th among internet companies.
Many times when we need to make hiring decisions , we’re confronted with a dilemma: Should we outsource or insource?
While some entrepreneurs rave about the benefits or outsourcing design work, others have given up due to unpleasant experiences. Well, learn in my friend.
We’re about to tell you everything you need to know about both hiring options, so next time you have to make staffing decision, you know exactly what to do.
Okay, so we’re not in the ’80s anymore.
In the current age of social media and all-pervasive digital presence, the important of visual strategies to boost brand awareness and attract new customers is greater than ever before. Image are processed 60,000 times faster than next and people tend to spend 10% more times on website images than next. These stats alone are enough to tell you why good design matters when it comes to scaling and leveling up your game. and businesses need the help of talented graphic- designers to do this. A skilled designer knows how and where to hit the audience with their designer to achieved the desired result.
So here’s rule number one: don’t cut corners by asking a friend or doing it yourself.
There are two main reasons companies hire graphic designers:
But while doing so, companies can face myriad challenges:
On top of that, the questions of the where to find the talent? How to gauge the talent? To in-source or outsource?
Entrepreneur.com defines outsourcing as, “The practice of having certain job functions done outside a company instead of having an in-house department or employee handle them: functions can be outsourced to either a company or an individual”.
Meanwhile, Deloittle’s 2016 Global Outsourcing Survey shows the top reasons companies outsource:
These are all reasons a company might want to outsource their graphic design, but that doesn’t mean it’s without its flaws.
Let’s examine the advantages and disadvantages of outsourcing designers to see if it’s the right move for you.
From a financial point of view, outsourcing graphic design is usually cheaper than hiring an in-house employee. When you outsource you have the flexibility to decide how much you spend on each task or project as each on will likely have a different scope or even a different person fulfilling it. You can set your own fixed budget on the importance and complexity of the project at hand.
In contrast, payments for in-house designers do not have any direct correlation to the amount and complexity of the projects they complete.
This flexibility extends to other things as well.
The beauty of outsourcing graphic design is that you can always scale your team depending on your work volume. If it’s a busy month, hire more freelancers. If it’s a slow period, counting on only one designer should be fine. (And once again, scaling down at your whim helps you save money. You can’t do that with someone staff).
You can also always outsource work that requires skills your team is lacking. Suppose you have three in-house graphic designers.
You have a new campaign that requires some custom animation, but no one on your team has experience in creating them. You can outsource this Or let’s say you’re an agency and you get a client who needs great visuals for marketing their yoga studio online, but your designers are only experienced in the fields of media, tech, and real estate.
What should you do?
If outsourcing is an option, you can find a designer who has experience creating this type of content. This way, you can satisfy and retain clients from across all types of industries, even those that aren’t normally a focus of your company.
Outsourcing is an interesting way to spice up your designs as well. By hiring someone from outside the company, you are exposed to new perspectives, opinions, and style. This can offer some exciting new visuals to attract a new audience or even re-engage some existing customers.
Long terms, this can even inspire the rest of your team and boost creativity.
One of the disadvantages of outsourcing graphic designer is that you never really know how many projects the freelancer may be working on. In most instances, you probably won’t have a freelancers undivided attention.
This can result in poor or faulty design outcomes which could mean more revisions, wasted time, and more budget. If you are running on a tight deadline, this can ultimately hamper your whole project. So, you to be careful while outsourcing designers. it is a good practice to select pre-vetted or reputed designers with a proven track record.
Every hiring manager who has outsourced knows it can be a bit tricky to find the right fit for the job. Entrepreneur.com also highlighted the importance of making sure the freelancer you hire can really do the job.
You need to get and check references. “ Ask former or current clients about their satisfaction…. Find out what industries and what type of workload the firm or individual is accustomed to handling.” But finding and verifying all this information is not always easy, so the possibility of hiring the wrong person does exist. Another aspect that could cause concern is time differences, as outsourced designers can come from all over the world.
Hubstaff point out that “Working across continents can mean business hours might not line up. Make sure you discuss what regular work hours are if you’re working with professionals in the other locations. “
Another downside of outsourcing graphic designers is ultimately your lack of control. Unlike someone on your team, you can’t really control their business stability or their ability to meet deadlines. There’s a constant fear that they may go AWOL or end up providing sub-par designs. What will you do then?
Furthermore, regardless of the length of the relationship, you will need someone to manage your freelancers as well as deal with recruitment, legal issues, payments, and to create trusting relationships.
These tasks can take a lot of time, especially if you are outsourcing directly to a designer and not through an agency or third-party business. (Note: Many of these issues fortunately can fade away if you have a long-term relationship with a designer or agency.)
Keeping these drawbacks in mind, how can we utilize graphic design outsourcing to its fullest potential?
Well, the trick lies in knowing when to outsource design and how to do it the right way. If you do it right, there’s a lot to gain.
The alternative to outsourcing talent is hire in-house designers, also called insourcing.
This often involves strenuous hiring and training timelines, but there are plenty of advantages. For example, as your in-house designers grow in experience and skill, they can apply what they learn to future work with your company.
Let’s dive into some of the specific pros and cons.
When it comes to creating and sustaining a brand image, you want a consistent aura or vibe throughout your materials. this is exactly where a closer and long-term familiarly between the designer and the brand becomes crucial.
In-house designers tend to be more cohesive to your brand and company than freelancers as they live and work in it every day. They are more familiar with the company culture and niche. However, if you develop a long-term relationship with a talented freelancer, you can also get the same benefits.
An in-house designer, as a member of your team, will likely feel a greater sense of ownership and accountability in the final product.
They likely will have a greater drive to achieve the company’s goals, which motivates them to put their best foot forward and can make their work feel more authentic. Unlike an outsourced designer who may be working with many brands, they are likely to be more invested in your project and success.
Working with in-house designers is a long-term commitment and therefore can involve more money, time, and effort than outsourcing. After all, you don’t just get an in-house team, you build one. You need to put the word out, wait for applications to pour in, sift through the applications to get to the ones that matter, and then finally start the interview process.
So, we are talking about at least a month-long process to hire a single designer. This is a lot of time and effort. But there are situations when you simply have to devote the time and effort to hiring an in-house designer.
According to Glassdoor, the average salary of a full time graphic designer in 2019 is $49,000. Unlike the flexibility that comes with outsourcing, the salary you’re paying an in-house designer is a constant.
So before you hire someone in-house, make sure you look at your budget from an annual perspective to decide if it make sense financially and from a productivity standpoint.
Ready to make a move? wait, there might be more options!
With the rapid rise of the gig economy, the lines between outsourcing and insourcing are also fading away. Many companies are adopting a dynamic mix of both to get the most out of a global talent pool and accomplish their goals..
As the lines blur even more between outsourcing and insourcing, one thing is clear: the end of the “classic” outsourcing model is close. The market is teeming with new, inventive sourcing models.
For example, you can insource design work by integrating a third-party platform with your team’s workflow- or even with your own, like Zooms Design.
At Zooms Design, we are committed to providing professional graphic designers, at a flat-rate, who are ready when you need them to seamlessly integrate with you and your workforce.
Learn why it’s important and how to create a graphic design strategy for your business in these simple steps.
Wait, graphic design strategy? Does that mean you shouldn’t just get whatever you need to be designed then and now?
This is a common misconception among small business owners that ends up costing them a lot of money. Whether it’s a failed marketing campaign or a brand design that fails to create a buzz and impress customers, creating a design strategy early on is a very smart thing to do, since. design and business are inseparable.
Here’s how to create a graphic design strategy in your business
Design thinking is a business approach of using (user experience)design to help customers solve real problems. For example, instead of focusing on how an app looks, design thinking will make sure that it also has a practical use for which a target market has a real need. Or, instead of just creating a nice-looking graphic for social media this approach can ensure that people get real value from it (whether it’s in the form of information or guiding them to your website that can help solve a particular problem).
Here are some eye-opening stats about design-focused companies.
So, instead of using design just as a tools propel your marketing goals, make sure that it’s an integral part of your brand and marketing strategy. Instead of creating a design for the sake of it, think about how this design impacts your brand image and what value it brings to your target audience.
when you think about the huge corporation like coca-cola, mcdonald’s or nike the first thing that comes to mind isn’t their well-known product, but rather their logo. you’ve seen these logos so many times that it’s impossible separate them from the things you actually purchase (there are many very similar drink to coke, but when we crave coca-cola, we all actually go straight for the iconic red and white packaging and logo).
logo is important for your business or several reason:
there are many type of logos to choose from, and logo design is probably the area of graphic design where you shouldn’t be too focused on current trends. favor simplicity over intricate designs as this will help you ensure your logo can stay relevant longer. think of what makes sense for your brand and adequately represents your values, offering and your customers.
if you’re unsure about your logo design, you can always go back to these 5 basic principles:
a logo is the foundation of your brand identity: the way your brand looks. creating a graphic design strategy includes choosing some basic design elements (compiled in the brand guide) that you will use in creating different visuals for your brand. these elements are:
choosing a color scheme is one of the most important design decisions you’ll have to make. color theory and color psychology study the way colors are mixed and perceived by us, so you’ll definitely need a professional designer on board to help you choose a combination of colors that makes sense for your brand (a simple “i like it” probably won’t help you relay the right type of message to your perfect customer).
typography comes in so many styles and variations that the decision can be quite overwhelming at first. this also means that often many different types of fonts will fit a certain design, but remember that you need consistency to build brand awareness. for example, since facebook started out as a fun college social media, you might think that a youthful script font would work just fine. but if you consider the issue of legibility, and how this font will pair with others used on the actual platform, you can see that the crisp and modern sans serif makes a much better choice.
a detailed brand guide will also include the type of graphic elements used by your brand. you may not opt against using illustrator if you want to present yourself as very professional and corporate-looking. and instead use simple vector icons. or, if you use stock images, you can choose to use them in the altered way to clarify your brand so that you can still retain a strong sense of brand identity.
For startups, websites replace physical storefronts, so when it comes to website design there’s really no room for mistakes. Moreover, with the ever-increasing growth of ecommerce and more people browsing businesses online, it’s critical to have a high-quality website.
Here are some website design statistics to note
In the other words, a poorly designed website means won’t be interested in learning about your company or purchasing your products. So it’s far to say that a bad website equals less profit. Effective website design consistency of two things a good user interface (UI) and a positive user experience (UX).
The first refers to the look and feel of a website that inspires trust and helps guide customers in a way that’s easy to understand. The latter refers to a broader concern of helping customers solve a particular problem through good design (e.g. if you’re using a site to purchase an item, good user experience means an integrated payment gateway, interactive tools that allow you to explore a product and prompt feedback on actions taken, such as completed purchases).
Your design strategy will help you define what kind of a website you need (Blog, ecommerce, etc) and what is your web design budget. Luckily, these days there are plenty of routes you can take to get a custom website: from big web design companies to easy and affordable website builders.
Measuring the effectiveness of design is never easy and without strategic goals, it may even be an impossible task: when creating a marketing or brand strategy make sure to set goals that are smart, or:
Once you have this framework in place, it will be easier to determine whether or not your design strategy is working. For example, if you’re not sure about brand identity design, consider creating a focus group and ask people about their opinions and impressions of your designs.
A necessary step in creating a design strategy for your business is researching the competition. You need to know what kind of visual styles your target audience is expecting in order to create something that’s both appropriate and original.
The second reason why slack became so successful was high-quality design. From the vibrant, colorful interface that sets it apart from rigid, old email tools, to a great user experience that allow for simple integration with a number of other tools, slack gave clients something no one else was offering. But what’s truly remarkable about it that in its essence the idea is almost unbelievably simple: it’s a chat tool. but great design helped make it a one-of-a kind product.
Fonts are a premium resource that can make your projects look more appealing. The use of beautiful fonts can create an instantly recognizable impression that your work is more professional. However, the proper selection of fonts can be overwhelming especially when choosing from more than a few available. Getting a great font for your next project can make or break your design.
TrueType fonts, on the other hand, are a simpler and preferable way to choose a font. TrueType fonts can be easier to read and understand even for less tech-savvy users.
Each year’s web design trends promise to beam us into the scifi future of our dreams, given that they are based in technology. But the 2021 predictions we received from our community of web designers from around the world suggest the opposite.
2021’s web design trends appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers are seeking new heights of realism. They are blending the digital and the ordinary like never before, and it reflects just how much a part of everyday life websites have become. In this way, the following 9 web design trends for 2021 are literally breathing life into the digital world.
by Permadi Satria Dewanto via Dribbble
From micro interactions to particle backgrounds, we’ve witnessed the rising popularity of web-based animation trends year after year. 2021’s web animations are getting even more complex through the separation of page elements into foreground and background extremes, creating a parallax effect.
Source by Minh Pham via Dribbble
Source by Wesley van ‘t Hart via Dribbble
Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. Although we see this in everyday life—when viewing passing scenery while driving, for instance—the effect on web pages comes across as equal parts real and surreal.
Source by Slava Kornilov via Dribbble
Source by UI8 via Dribbble
Neumorphism has been gaining incredible traction this past year, and in 2021 it promises to usher us into the paradoxical age of minimalist realism. The style is a successor to skeuomophism—a design approach that incorporates renderings of familiar, outdated materials into current designs, and it had its heyday on app icons everywhere in the early 2010s. This trend was largely supplanted by flat design, which simplified icons and colors in a way that was less realistic but more uniform and easily identifiable.
Source by Alina Shchebetun via Dribbble
Source by Emy Lascan via Dribbble
Neomorphism represents a merging of both trends, with design that mimic physically through selective drop shadows while being overlaid with semi-flat colors. Most commonly, the effect resembles digital embossing or debossing. It allows designers to reclaim the tactile experience that was lost in the flat design era, and this in turn heightens the user’s connection to the design he is interacting with. Expect to see this stylized realism on the buttons, search bars and text boxes all across the digital designs of 2021.
Source by Samson Vowles via Dribbble
Source by Samson Vowles via Dribbble
Abstract shapes, especially those consisting of geometric primitives like squares and circles, can come across as simple, minimalist and restrictive. However in 2021, web designers are incorporating them into complex, sprawling compositions that exude freedom.
Source by andrei2709 via Dribbble
Source by Karolina Marques via Dribbble
Source by indicius.com via Dribbble
Given the increasingly digital nature of the job market these day, most people spend the majority of their time on computers. Because of this, it is not uncommon for users to experience eye strain after staring at screens for long periods of time. web designers have been taking this info account with color schemes that are focused on being easier on the eyes.
Source by Davina Spriggs via Dribbble
Source by Davina Spriggs via Dribbble
Source by Viola via Dribbble
With the covid-19 pandemic and the various shelter-in place order that followed, the internet has become a refuge. Not only have virtual conference become the norm for social gatherings and entertainment, many brick-and- brands have turned to websites to keep their business afloat. and web designers were up to the task, creating meaningful and impactful designs.
Source by Design Excellent via Dribbble
Source by Arthur mineev via Dribbble
Source by Lance Barrera via Dribbble
When users scroll, they are doing more the navigating the page: they’re interacting. The physical actions they perform in real life—flicking their fingers over the mouse—cause a response on the screen. Interaction is a form of participation, and when users are involved in things that are happening, they are more likely to be interested and engaged.
Source by Hiroshy via Dribbble
Source by JP Dribbble
Source by Slava Kornilov Dribbble
Source by Vilius Vaicius Dribbble
Scrolling is the one of the most subtle from of interaction, and as such, 2021’s web designers are ramping up the visual feedback users get when they scroll. This can range from full color scheme changes to complex animated transition to wholesale shifts in the layout. All in all, web designers are taking the time making each scroll feel like a new page- sometimes even a new website.
Source by outer Dribbble
Source by Manon Jouet Dribbble
product are often at the heart of website, and 2021’s pages have their hearts on their sleeve. Specially, products are inspiring literal design elements through creative, digital interpretations of physical media.
Source by JPSDesign
This might come in the form of color smeared across the page like nail polish or images are cropped in rounded rectangles like smart phones.
Source by Abay (bay)
The onboarding process- the window of time in which a user visit a landing page- is perhaps the most critical moment of a user’s journey. They stand on a knife’s edge between intrigue and apathy, and the quality of his experience here will send them topping firmly to one side.
Source by Christian Werther via Dribbble
Rather than having the user read product descriptions make decisions on their own, more and more brands are using questionnaires to foster an interactive experience. These quizzes ask personable multiple-choice questions that are focused on the visitor’s likes and dislikes in order to subtly cater products to them.
Source by Florian Pollet via Dribbble
Source by Alena Sokolova via Dribbble
From a design standpoint, this means landing pages that are more like a series of cards with animated transitions in between them than standard web pages. This also makes them much more interactive than the survey fields commonly included in the headers of landing pages.
Given how effectively these get-to-know-you quizzes make the prospective buyer feel like they are already a part of the service before they’ve even signed up, we expect to see onboarding questionnaires become a standard feature of web design in 2021.
Colors schemes in web design have been trending towards gradients for a while now, and this year’s trend feels like the next evolution, with color transitions becoming more lifelike than ever. Taking their cue from Apple’s Big Sur OS.
Source by Sur OS via Apple
Source by Mert Arslan via Dribbble
This trend is accomplish through fine shading that gives a rounded feel to the flat icons of yesteryear. While we do anticipate it to appearmost commonly on app icons, web designers are also abandoning the neat transitions of gradients for background blended colors that come across as more imperfect and natural. Two colors side by side might abruptly smear together or they may retain the shadows and depth of painted objects. All in all, this trend suggests that the web design colors of 2021 are aspiring to higher realms of realism.
At the end of the day, the top 2021 web design trends look less like design out of a sci-fi movie and more like actual design we would encounter in everyday life. It goes to show how increasingly common websites are as a part of our life, and the designers of 2021 are bringing them down to earth. How do you imagine the future of web design trends? Let us know your predictions in the comments below.
Was thrilled to have been told that IKEA, the legendary Swedish home retailer, was opening soon in Egypt. The brief from MI7 Cairo creative director at the time André Segone was straight forward; give IKEA a great launch visual that matches the significance of the even!
Following an in depth creative brainstorming and research into IKEA’s brand core and how to connect this the big Egypt’s launch, a few ideas were generated that addressed the brief from various angels. the master campaign visual presented in this case was the final selected and approval concept. The concept aimed at capturing and highlight on one core aspect of the IKEA’s brand, that is Modularity and connected that with various Egyptian “Significant” artifacts to match the excitement of the message.
The three ad series features the Throne of Tutankhamun, the Qasr Elnil Lion, and the Sphinx in dismantled forms with step-by-step instruction on how to assemble them.
The campaign’s visual shouted “IKEA IS COMING TO EGPYT” followed by the IKEA logo. Check the ads below
Witty idea and art direction give a fresh perspective on the campaign IKEA launched in Egypt.
Over the past month, Pepsi has been making itself very clear: its fizzy drink goes better with burgers than rival coca-cola. Like burger king, the challenger brand always has more fun.
Pepsi has commemorated #Nationalburgerday on Friday (28 May) with a simple but effective execution using packaging from fast food joint Burgerking, Wendy’s, Mcdonal’s and circling where the Pepsi logo coincidentally appears. all to illustrate that its drink naturally goes with burger.
Teasing: ” even when we’re not on the menu, we’re on the picture” the ads is a part of competition to win a Pepsi to accompany your burger, to encourage more consumers to make the switch from coca-cola. All they need to do is share a photo of themselves with a Pepsi and any burger on social media with the hashtag, and it will provide a rebate for the price cost.
The ad campaign is part of wider #BetterWithPepsi push it started earlier in May. After Pepsi commissioned a third-party blind taste test and consumer survey to discover how burgers with signature offering from the top three burger chains paired with different beverage 60% of participants preferred their Big mac, whopper and Dave’s single with Pepsi over coke.
“part of being a challenger brand is having the confidence to call out unarticulated cultural truths…especially when they are at odds with a fundamental truth about your product. we have a lay known that burger go better with Pepsi_ yet for over 30+ years, the top three burger chains have denied US consumer the opportunity to enjoy the optimal taste combination they truly deserve a burger with an ice-cold refreshing Pepsi. and upon learning 60% of participants preferred Pepsi over coke with their Big Mac, whoppers, and dave’s singles, we knew it was time to act.
This is why this Friday – on National Hamburger Day – we will enable consumers with the opportunity to try any burgers of their choice with Pepsi- even if the burger is from a restaurant that doesn’t serve our products and we will pay for the Pepsi….because after all, Burger go #BetterWithPepsi!”
Vice President of Marketing Colas/ Pepsi TM
Credit Source: Pepsi
No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused around it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still marketers writing proposals to their superiors trying to convince them of the need to start a social media marketing program.
The truth is, people are using social media to engage with brands more than ever. With over three billion people using social media around the world, if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.
Social media is important for businesses because it brings an organization’s marketing, communication, and advertising strategies into the 21st century.
A business social media gives your company access to this unprecedented connectivity, exposure, and influence.
With just a few clicks you gain access to vast networks of millions of potential customers.
You’ve most likely noticed. both as a consumer and business owner, how the landscape of traditional business-customer interaction is changing drastically.
The internet and other forms of technology are the primary drivers behind this rapid change.
Social media is the tool your business can use to harness the power of internet connectivity.
Image via infographicworld
Social media allows your brand to reach new audiences and attract new potential customers. With a strong call to action stated throughout your social media updates, you can direct your viewers to go just about anywhere.
Christina Newberry at Hootsuite says that sharing quality content from your blog or website to your social channels is a great way to increase your readers as soon as you publish a new post. Offer them value in the chat, rather than being too promotional. At Three Girls Media we call this the 80/20 rule. The idea is that 20 percent of what you post is directly promotional and the remaining 80 percent provides non-promotional content of value, giving followers continued incentive to follow your brand.
Make sure your website address is included in all your social media profile so that users who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the page.
Customers can contact a customer service representative faster and easier now than ever before thanks to social media.
Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before.
Depending on the industry and the grievance, challenges may still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so.
It’s faster now than ever before to contact the right people — and oftentimes without having to even pick up a phone — and it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business.
Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.
In addition to the simplified lines of communication, there’s the aspect of general availability.
Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.).
Social media helps connect us easier than ever before.
Heck, even politicians and policymakers have been incredibly available — and often faced with backlash — thanks to social media platforms like Twitter and Facebook. Backlinks, shoutouts, increased referral visits, and increased branding are just some of those ways. Building quality relationships becomes a lot easier with the streamlined communication we get from social media, and building relationships with key influencers earns a lot of value for your brand.
There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.
In addition to the SEO value gained from adding quality backlinks to your brand’s website (by way of social media relationships, as well as the ways social media help accumulate a variety of link types to comprise a healthy backlink profile), social media also sends relevancy signals and other signals to search engines like Google to ensure popular content is easily visible and shareable.
Image via Freepik
In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus has to truly be on the customer.
And success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer and potential customers have the best possible experience with your company.
Social media helps us maintain that reputation by giving us platforms to directly interact with our customers like we never have before. That also means we are receiving real customer feedback directly from the source, faster than ever before (and usually much more raw, too).
Businesses should be using this amazing opportunity to build their brand as a true, consumer-first operation, eventually building the brand’s reputation into one that can never be mistaken and is relied on for many years by an ever-growing customer base.
Keeping in line with maintaining your brand’s respected reputation is the opportunity to impress potential customers with how you’ve handled other, typically unrelated customer interactions. People often turn to – even rely on social media and online-review sites to get a good idea of just who a company truly is. Just like marketers, consumers are using social media as a tool to help them make better purchases and decisions in general.
On average, people take into account 10 reviews of a local business before making a purchasing decision. This gives potential customers the chance to see that businesses truly care about their customers even after they’ve made the sale that is so important to them and their business’s success.
Image via freepik
While branding essentially involves each numbered entry listed in this column, it’s important to stress it as one of (if not the) most valuable capabilities of social media.
You may not see as high of a conversion rate via social media (depending on the business and sales structure) as you do other marketing mediums (paid search, organic search, etc.), but the impression a brand gives off and the reputation it built can be greatly enhanced and showcased through social media. Messaging across social platforms allows us to talk about what’s most important to our customers, and lets us train them to keep our brands at the top of their mind when those important buying decisions need to happen.
Each platform is different in terms of what it does well, the demographics of the audience using it, and the kind of content (and timing of its publishing) you see posted regularly. Each brand’s messaging should be tailored as such. And while your business’s conversion rate is likely going to be lower on social media than it is via email marketing or paid search, your business goal is always going to be conversions, so maximizing them on all available channels is really the name of the game.
User-generated and crowdsourced content isn’t just free and unique; it can also be awesome.
The larger the audience, the more potential the content has to really impact a brand and its messaging. Brands will receive and be able to (usually) use this sometimes-quality content- videos, images, infographics, memes, etc. with proper permission, of course.
Social media allows us to ask for this user-generated content, then receive it directly, but there is quite a bit going in between all of that, too.
Image via nmgtechnologies
Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors.
You can learn a lot from our competition.
No one is perfect, you and can all learn something. the ultimate goal is having the customer understand us and depend on us for authoritative approach within niche over your competition.
Your competitor are aiming to do the same thing as you (establish and protect brand reputation and ultimately sell its products/services), so it’s worth us monitoring and finding out ways your business can do better to educate and entertain users, as well as the things our brand does well, and ways you can get better across the board.
Those logos portray some of the most brilliant designs to inspire your branding and marketing, using tactics ranging from hidden meanings to intentional symbolism.
image via logopond
This logo has hidden symbolism that’s both clever and effective. The golf club’s swing creates the spartan helmet, and the golfer’s body forms the spartan’s face. Designed by Richard Fonteneau, the creative double-meaning is what makes Golf Spartan remarkable.
Image via logos-download
This engaging design uses negative space to include the initials of Formula 1. The addition of the red spikes on the right side of the logo denotes speed and power, fundamental qualities of the Formula 1 car racing company.
Creating by Carter Wong, F1 used this logo from 1993 through 2018.
Image via logopond
The martini house logo shines in its relative simplicity. Its double meaning is almost immediately apparent to the eyes, as the martini glasses form a small house with a door.
Designer Eddie Brown created this innovation logo for Martini House.
Image via creativebloq
This logo for Le Tour de France is another example of a hidden message: if you look closely, you’ll see that the letter “r” in Tour doubles as a cyclist. The cyclist isn’t immediately obvious, making the hidden symbol discovery exciting for the viewer.
Joel Guenoun is the creator behind this inventive logo.
Image via romega
What makes this Rome Symphony Orchestra logo creative is the dual meaning portrayed within a straightforward design. While it’s not much more than two unfinished circles, it could represent either a conductor with their hands in the air or an audience member applauding. Its meaning is left open to the observer, which makes this logo smart yet uncomplicated.
Image via timeanddate
TimeandDate.com’s logo is simple, colorful, and packed with hidden symbols. The different colored blocks could represent the five weekdays, and the clock hands also form a checkmark, which is significant because the site allows users to check the time and date. Each block is also conveniently in the shape of a smartphone, which could be a nod to the website’s mobile app.
Image via designweek
The Trip Advisor design illuminates themes critical to their mission: the owl (nicknamed “Ollie”) signifies wisdom and knowledge. Along with the wise owl connotation, the large eyes double as binoculars, which brings to mind travel and adventure. This brilliant logo was updated in 2020 by Mother Design, simplifying its colors to black and green as part of its rebranding campaign.
Image via cnet
While many companies design their logos to hide double meanings, Mozilla’s Firefox logo is excellent because it’s downright obvious: it’s a fox with a fiery tail, wrapped around a globe. This logo is instantly recognizable, and its bold colors denote power and confidence. The logo has evolved to minimize the fox and increase the flames, but the color ]palette and overall design have remained the same since Jon Hicks created the logo in 2004.
Image via pinterest
For people not familiar with Spanish tennis star Rafael Nadal, his logo might seem perplexing. However, this logo cleverly represents Nadal’s nickname: Raging Bull. On the court, Nadal is a force to be reckoned with, often grunting with intensity as he plays. This logo both depicts the bull’s head and also contains two mirrored lightning bolts to signify power.
Image via wikipedia
The Human Rights Campaign’s logo is an excellent example of simplicity and precise meaning. The foundation works to promote equality for all, and the equals sign in the logo perfectly portrays that message without being overly complicated. Stone Yamashita designed this clever logo for the HRC in 1995.
Image via amocrm
Sometimes the best logos have almost no hidden meaning at all: Mailchimp is the perfect example of this, opting instead to use an image that’s fun and recognizable-Freddie the chimp-rather than packing a new design with symbolism. The company recently went through a brand redesign, working with COLLINS to create a new logo with eye-catching colors and cleaner lines.
Image via seeklogo
The Jones Snowboards logo idenotes founder Jeremy Jones’ ultimate playground: the mountains. The bold, sharp lines help portray power and adventure, and the overall shape of the logo is triangular, which in itself is indicative of a mountain peak.
Image via Pinterest
Image database Unsplash has a smart logo that turned its original camera design into a pixelated version of a camera. Not only does the logo feature a “u” shape for Unsplash, but it also appears to be two puzzle pieces to help convey the idea that you can find the perfect image you need in their database. Mackey Saturday is the design company behind this clever logo design.
Image via wikipedia
The Baskin Robbins logo is an excellent example of hidden symbol: the ”b” and ”’r” form a ”31” for the ice cream company’s famous 31 flavors-a new taste for every day of the month. The pink-and-blue color scheme is playful and childlike, and the pink is a nod to the company’s iconic pink spoons that allow customers to sample any flavor.
Image via theverge
While the foundation of Google’s logo is rooted in primary colors blue, red, and yellow, there’s an intentional aberration in the standalone green “L” of the brand name. Designed by Ruth Kedar, the green expresses the brand’s trailblazing legacy and resistance to following the rules.
If these logos show us anything, it’s that we shouldn’t overlook the importance of a good logo. the best logo designs help brands quickly create memorable connections with the people they serve.
2021 will be the year of 3D in all kinds of ways. Combining 3D objects with photo images, illustrations and 2D designs. Adding depth and a touch of reality with innovative, imaginative techniques.
Image via dribbble.com
Image via dribbble.com
Time to show your emotional side with the rise of custom emojis. Fun and playful emojis for all occasions from animated websites to store fronts. Grabbing attention and raising a smile.
Image via Woop by behance
Image via behance.net
Nature inspired motifs, leaves, trees and flowers, natural color palette. These calm, beautiful, sensitive designs are pushing into 2021 to remind you what you are missing when you are forced to stay home.
Image via behance.net
Image via behance.net
Break through the boundaries with optical illusion design in 2021. Coming out of nowhere this uber-trendy style will blow you away as well hypnotically pull you in.
Image via behance.net
Image via behance.net
3D typography is going to be big, big in 2021. Jumping out of the pages and very definitely taking the front seat. Tangible typography that takes no prisoners is the way forward.
Image via behance.net
Image via behance.net
Cartoon Illustrations keep hitting the trends charts and why not? Massively flexible, multiuse, multipurpose and wildly stylish, what’s not to like? Custom cartoon illustrations work for everyday in everyday in every possible way.
Image via behance.net
Image via behance.net
Gold, 3d, highlights, textures, scratched, shiny, metallic- you name it, in 2021 it will be used. Oozing luxury and quality, Gold has that star presence that never ever fails.
Image via behance.net
Image via behance.net
Simple blocks formed together to create something much, much bigger. A sum of all the parts, it’s a combination of retro look and video game and it’s ultimately awe inspiringly cool.
Image via behance.net
Image via behance.net
Simple palette, simple design but super strong presence. Creative and confident, drawing a line in the sand for 2021. Choose the tones that presence what you stand for.
Image via behance.net
Image via behance.net
Image via behance.net
Take the simplest forms, add a touch of imaginative flair and get creative genius. 2021 takes us back to basics but all the time moving forward with these stunning designs. 3D geometric block shapes building layer upon layer and pulling you deeper and deeper in.
Image via behance.net
Image via behance.net
As if there wasn’t already enough chaos floating around your world, sit back and enjoy. Chaos design will take 2021 by storm. The only rules are the ones that are to be broken, any way you choose.
Image via behance.net
Image via behance.net
Image via behance.net
In 2021’s search for simplicity, calm and solid ground, let’s the color seep out of design. Take back control, hide behind nothing and strive forth with these this no-nonsense approach.
Image via behance.net
Image via behance.net
These top graphic design trends 2021 will certainly get you taking, give you the spark to computer and inspiration to go with or push against the flow.
More competition leads to more creativity and 2021 will see designers not just pushing boundaries but breaking them down and getting deeper and wilder, so let’s go forward into a strange new world.
The typography trends for 2021 are fast approaching, in more ways than one. This year’s trends-as identified by our community of designers from around the would-appear to share a general theme: movement. Whether it’s though dynamic action lines, fluid shapes, or alternating sizes, these fonts are stretching their limbs in preparation for the new year. While there is great variety overall in this year’s trends, it’s looking like 2021 might just be the year fonts come alive.
Image via Rocío Martín Osuna
Image via machus4u
All caps text is useful for more than just shouting matches on the internet. In crucial contexts such as titles and brand names, it is often necessary. It makes words feel more important and grownup, but all caps lettering also comes with a price.
Image via rohmankind®
Image via deer203A
From a design perspective, capitalized words tend to form a boxy shape, which can read as less visually interesting than the height variation provided by lowercase forms. But by taking advantages of uneven sizing, font designers are writing outside the box in 2021.
Image via Wintrygrey
Image via arté digital graphics
This trend alternates the cap height and baselines of capitalized letters in order to create variety. Designers can also intensify this by changing the thickness between letters and even tilting their axes. The result is letterforms that are full of surprises while maintaining the uniform emphasis of capitalization.
Image Via Fahrenheit 32
Image via :-DiegoGuirao
Image via kseniasoldatenkova
If we see the past through rose colored lenses, we see the 70s through rainbow colored ones. The 70s in our collective memory feels like a decade-long party. We imagine the shimmer of disco balls, the stunt of platform shoes, and the time-honored dad dance: The Lawnmoer. Likewise, 70s style typefaces remain popular for all the festive vibes they convey.
Image via Aida Nazirova
Image via Polly
Image via Fahrenheit 32
The resurgence of disco fonts comes in the form of multicolored type, thick curves and psychedelic effects. These are typefaces which demand a double take, and they will be the font of choice for groovy themes in 2021.
Image Via ranletterz
Image via BINATANG
Image via Mateusz Witczak via Dribbble
Writers and typographers around the world have always known that words have a life of their own, but this is becoming a tangible reality through 2021’s trend of dynamic lettering. Dynamic letters create the illusion of movement using fluid shapes, textured shading, and action lines—like a mid-motion snapshot.
Image via sergiOne Ⓢ
Image via BINATANG
Image via Wintrygrey
This trend is an analogue compliment to last year’s kinetic type, reminding us technology was never a necessity for moving art. Dynamic lettering can not only transition well into real animation, it will trick you into thinking it already has. The tradeoff is that dynamic type is more difficult to read, but designers whose projects involve illustrative hand-lettering and large, singular words might easily find themselves swept along with the movement of this trend.
Image via Kristopher Navarro
Image via sanjar
Image via STUDIO AG
Ralph Waldo Emerson famously said, “Words are alive. Cut them and they bleed,” but nobody expected words to cut back. Many fonts in 2021, however, are being designed to accentuate their sharpest edges, proving the old adage that the pen is mightier than the sword.
Image via suntype
Image via detectype
Image via Arda
Aside from being notable for the easy attention their extreme angles invite, these are fonts with a literal edge. They feel rebellious and pair well with dark colors and devilish concepts. If your brand is bound for the dark side, you’ll want to make sure you bring something sharp.
Image via zahada
Image via digitalbotox
Image via gestalt
For better or worse, fonts are designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, fonts achieve this through a predictably uniform style, but in 2021, many designers are creating wordmarks with individual letters that stand out from the rest.
Image via Boja
Image via BlueBerriez
Image via RAHAJOE
Take for instance goopanic’s curly ‘z’ in the Razor Babes logo or the sneaky lowercase ‘I’ in BlueBerriez’s Fleur Skin logo. These letters manage to break the mold without breaking the reader’s attention. The approach can also be more pronounced for a more emphatic logo as in the ‘I’s abduction in RAHAJOE’s Alien. The end result is a visual focal point for the viewer and a renewed creative license for the designer.
Image via Mary Kate McDevitt
Image via Mky
For a thing you can’t touch, shadows have great power. Even the simplest shadow will launch a design into the third dimension, and this year the font designs of 2021 are lifting off with the aid of extra weighty shadows.
Image via nevergohungry
Image via Subeh
Image via casign
Image via MW Logoïst
These shadows are solid enough to embed their fonts in stone while their angular projection gives letters the appearance of flight. Bright colors contribute to the feeling of lightness and freedom. All in all, this is a style that comes across as undeniably positive, resembling more of a ray of light than a backdrop of darkness. Though it can be a useful accent to a logo design, we expect to see more solid, bright shadows on creative hand-lettering projects where optimism is the message.
Image via mar99d
Image via kriledins
For a font grounded in defunct technology, there is something special about the enduring appeal of typewriter font (Courier, for all the typeface nerds out there). Like the mistakes on typewritten manuscripts, you can’t get rid of this font so easily, and in 2021, designers are reinventing it for the digital age.
Image via arté digital graphics
Image via Dora Lazarevic
Although this typeface is made for machines, it is far less perfect than those made for computers. These imperfections are ideal for grungy textures, smears and blotches of ink, and faded, timeworn letters.
It was originally intended for body copy, but we are finding it featured more often on book covers, posters and even logos—where its thin, unassuming letters enhance a minimalist aesthetic or it is blown up to emphasize its texture. Despite the grittiness of this font, it paradoxically possesses a quaint, vintage appeal designers seem to be finding solace in amidst our increasingly digitized world.
Image via Julié9
Image via guppyfish
Image via ERosner
In prose, big blocks of text tend to feel daunting—more like a chore to read than a pleasure. But ever up for a challenge, the font designers of 2021 are pursuing an aggressively blocky look for wordmarks and titles.
Image via GREAT.
Image via MOONWORK
Image via khieriek
Specifically, we are seeing an increase in thick sans serif fonts that look as immovable as stone but contain rounded corners for a softened, retro look—reminiscent of classic curvilinear fonts like ITC Bauhaus. As a staple of digital design, rounded corners also convey an immediately modern, hi-tech aesthetic. And when paired with thick letters, the result is fonts that make their subjects feel bold and approachable at the same time.
Image via ERosner
Image via kostis Pavlou
With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.
Small business owners are known for wearing for different hats, they sell, market, manage customer service, make coffee and write blogs post for fun. Exercising skill-sets in a variety of tasks often viewed as a benefit of owning a small business, or being self-employed, but can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.
In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specialize in that particular field.
This is especially true of creative work, like good graphic design. As much as we would all like to think our creative minds are capable of creating effective designs for small business, professional designers have years of education, experience, and industry know-how that simply can’t be beat.
Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.
Image via rawpixel
The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.
In the other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral.
Professional graphic designers understand that good design is built to last, and by spending more money upfronts with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small exchanges to old materials, or duplicate existing design elements.
Professional graphic designers wont take short cuts, and they understand that giving you complete files, various formats, and more control over graphic elements is the key to ensuring longevity in your design.
Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.
By spending a little more money upfront, you’ll save money in the long run.
Image via ayunannas
While it might be hard to justify thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work.
if small owners are known for wearing multiples hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.
The specialize knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good, it’s about understanding how design elements work most effectively for consumers.
Professional graphic designers are first and foremost researcher and diligent note- takers, they’re listening to your needs, as well as researching the industry for best use practices, consumers expectation, and comparing the competition.
In addition to research contributions, a professional graphic designers is fully immersed in the design industry, the most current on design trends, statics, what other industry professionals are talking about.
while this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.
Image via vectorjuice
Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place.
The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy, and that’s okay for that. With a good design in place, and a detailed content marketing strategy , you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics, However, none of that matters if you make a bad first impression.
In additional to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiples channels. You need things in line in order to preserve the critical first impression you make on consumers. If they like want they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.
Image via inspiring
If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.
Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.
Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.
Unfortunately, creatively doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business-it’s what you’re paying them to do.
Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers.
We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. your small business simply can’t afford low quality graphic design. you’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will be increase, you’ll make a better first impression with potential customers, and your company’s creatively will help you stand above the competition.
Human beings are visual creatures – this is simply a fact of nature. When we see images, our brains store the details in two ways (one verbal, one visual), increasing our chances of remembering the information.
There’s a catch to this trend, though. People don’t recall decorative or arbitrary images well. Pictures with meaning, that illustrate facts or provide instructions, are much more easily committed to memory. It probably doesn’t take much proof to tell you that people process information better when there’s visual aid. Chances are, it was the colorful graphic at the top of this article that got your attention in the first place (kudos to Alissa Herman, the brilliant designer who created it).
So, how does the graphic design fit into your marketing strategy, exactly? That all depends on what types of tactics you’re employing.
Let’s take a look at some of the most important marketing channel you’re likely using, and what role visuals play in them:
Before you build out your marketing strategy, start with the basics: your brand guidelines. your style guide should be a starting point for creating every piece of marketing collateral that follows. Without it, it’s all too easy for your brand image and the of your communications to become inconsistent, making it much harder for your target audience to recognize your organization.
It’s never too late or too long early to make a brand guide. if you’re already established, it can be helpful to create some rules to keep your communications aligned. if you’re just starting out, having brand guidelines from the get-go can reduce complications and inconsistencies down the line.
Brand guidelines are incredibly helpful to your graphic designer, whether you have an in-house professional or are working with an external agency. when first launching your business, work closely with the graphic designer to create a logo, choose colors, fonts and more.
A graphic designer will have a good understanding of color theory to help you choose hues that don’t clash and also reflect the values of your industry. The same goes for typography, your graphic designer can help you choose fonts and typefaces that support your messaging. Thought they may seem like small details, colors and fonts can have a large impact on how your brand is viewed.
Consider a small legal firm. Clients walking into the legal firm seek sound advice. They need to know that the professionals at the firm are trustworthy and proficient at their jobs. If the firm’s logo is hot pink and neon green, written in bubbly, whimsical letters, those clients may second-guess the professionalism of the attorneys who practice there. Are they at their lawyer’s office or a beach party?
Image via marketingdonut
Instead, serene blue and gray tones will put forward an air of strategy, intelligence and seriousness. The typeface should be fairly traditional and easy to read.
Your website is the virtual fronts door to your business. when visitors arrive, you want them to know that you’re the real deal, that you know what you’re talking about and that you’re trustworthy.
Many things contribute to a good design look of a site. If it’s confusing to navigate, contains irrelevant information or the tone of the content doesn’t match the organization’s goals, these factors will detract from its credibility.
Image play a major role in a site’s look as well, but it’s critical to consider the purpose of each picture and graphic. People don’t like filler photos, and they don’t pay them much attention, either. Nielsen Normal Group eye-tracking studies found that people generally ignore pictures that serve no purpose, such as stock photos.
When businesses first started using stock photography because they couldn’t afford real photography, it was a big deal,” Brafton Design Director Ken Boostrom explained. “But now people look at stock photography like it’s a plague.
Your blog is a component of your website, but it’s used to in a distinctly different way. This may be the entrance to your website for many users who find your company through a google search. Also unlike the rest of your website, which has static, information pages, your blog is (or, at least, should be) regularly updated with new information that captives reader’s attention.
As we know, great visuals are an effectively way to do just that.
After reviewing more than 1 million articles, BuzzSumo found that adding a visual every 100 words or so makes your content twice as likely to be shared. But, there’s one important rule: The image must be relevant. Luckily there are plenty of resource of curating appropriate pictures and graphics. you could add a GIF to illustrate your point (and entertain readers).
Image via FreePik
A quick GIF may be enough to break up the text and bring a visual appeal to your article. But you can also use these moving images to illustrate a point or give instruction. As far as your blog goes, your graphic designer can create a moving image to highlight an important point, making it much more memorable and shareable.
There are others impactful types of visuals to includes. Nielsen normal Group pointed out that information-loaded images do well, and data from QuickSprout backs up that claim. In an analysis of seven types of images, chat and graphic turned out to be the fourth-most sharable , after animated graphics, hand-drawn images and infographics.
Blog posts with chats and graphs also had the most trackbacks -258 percent more than any others type of image, on average. People love data, especially when it’s broken down into one or two details at a time and decorated with attractive design elements. which brings us to another valuable form of visual content: infographics
Creating infographics can also be a boon to your blog. They have the potential to increase your site traffic 12 percent. A powerful infographics can take many forms, and what’s right for your audience depends on what you want to tell them and how you want them to respond. Flow charts, timesline, comparisons- the possibilities are limitless.
Facebook posts that include a graphic get 2.3 times more engagement according to BuzzSumo. This is particularly important, considering 88 percent of respondents to Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends- North America report said Facebook was the most effective platform for helping them reach specific goals. but, again, there’s one simple rule to seeing this kind of benefit: relevance is key. Choosing any old stock image is not the way to win followers.
Short videos also perform well on social, and they don’t have to be particularly fancy to generate interest. In fact, the majority of Facebook videos are played with the sound off, meaning the audience is much more interested in watching the show than hearing it (provided there’s text to give the video context). Similarly, those informational GIFs that help boost your blog can also make great social posts.
Image via FreePik
Pinterest also a great platform for ecommerce ads. Online users today can typically spot an ad right away, and this is true for avid pinners, too. Even though they recognize an ad for what it is, they don’t seem to mind. if they’re like it they’ll pin it just like anything else (and may even buy the item in the photo later on, too).
If there’s one thing every organization has in common, it’s a need for effective graphic design to propel their marketing and communications efforts. Beginning with strategic brand guidelines and following through into your website, blog, social media strategy and beyond, consistent and strategic graphics can support your messages and make your company more memorable.
you’ve heard that a picture is worth a thousand words, but how many impressions, engagements or leads can come from great graphic design?
We think it’s worth it to find out.