Make a memorable first impression with a great-looking logo. By taking inspiration from the latest design trends, your personal or business branding will always be in fashion.
Image via sentavio
What Is Logo Design?
Broadly speaking, there are three distinct kinds of logo: image-based, text-based and combination. So before you even embark on your logo design journey, you need to understand their differences and think about which would resonate most with your brand and your audience.
Image-based logos feature a symbol and might be abstract (Pepsi, Microsoft) or literal (Shell, Apple). Text-based logos feature a company name (Google), a monogram (HP) or an initial (McDonald’s). Not surprisingly, a combination logo incorporates both a symbol and text into their design (Lacoste, Firefox)
Image via Sentavio
Proof that it’s actually better to fade away, designers are adding depth and dimension to logos through the use of 3D gradients. Whether that means taking in the whole rainbow, transitioning between two colors or simply fading to black (or white). This fully editable alphabet by Sentavio twists and folds over itself like a ribbon, while pastel color progressions add to the dynamic look and feel.
Image via 3ab2ou
Image via 3ab2ou
Say so much (with so little) thanks to a punchy image-based logo that prioritizes shapes and symbols over words and letters. With just a few simple circles that merge and mingle, this abstract Technology Logo screams science, medicine and engineering, without actually representing anything specific.
Image via ilhamtaro
Once the domain of dodgy bathrobes, many of today’s big brands have opted for the monogram approach. Think YSL, GE, H&M… even tennis pro Roger Federer has gotten in on the initials-only act. This logo trend lets the letters do the talking, while offering plenty of scope for creative combinations and overlapping elements. Like this logo template by ilhamtaro, which brings a high-end serif style to the trend.
Image via Jumsoft
Scalable symbols are a great way to add memorable elements to your visual identity, which can then be carried across a range of marketing collateral and digital platforms to boost brand recognition. Learn from those who have harnessed the eye-catching appeal of some of our favorite mathematical shapes – from HSBC’s triangles to the trefoil-inspired Adidas leaves – and try them out for yourself with the recurring hexagons featured in this honeycomb logo template. It’s perfect for generating, er, buzz.
Hand Drawn Logos
Image via AgataCreate
In an age when brands want to demonstrate their authenticity and down-to-earth approach, handwriting seems like the obvious choice. In fact, it’s one of the most popular organic graphic design trends we are witnessing right now. Featuring 18 logo designs, the delicate blooms and berries included in this wildflower image and text template are fully customisable, while 13 watercolor elements add an extra touch of whimsy.
Image via JeksonJS
This traditionally analogue artform continues to reach new heights thanks to the cutting-edge tools and technology that are available to today’s graphic designers, and we’ve been watching the latest illustration styles with interest. The trend for bright and bold imagery works brilliantly when it comes to logo design, like this collection of line-drawn real estate icons that can be used in color or monochrome design to convey a sense of place.
Image via telllu
Similar to hand drawn and illustration logo trends, line drawing is all about straight-to-the-point simplicity and clean, uncomplicated imagery. Comprising 10 pre-made logos and a range of free fonts, this set by telllu quite literally communicates a human touch through a series of hands holding leafy sprigs and sparking starbursts. Perfect for wellness brands, blogs and channels, use this monochrome or single-color template to send a message of holistic healing.
Image via Blankids
Step back in time with this logo trend that celebrates a Mad Men-era look and feel, and is all about carefully crafted lettering, old-school images and retro design styles that replicate traditional printing methods. Appealing to the well-groomed gent about town, this barber shop logo template replicates a copper-plate engraving effect and features editable colors and text.
Image via unrealstock
Our trip down memory lanes continues with a round-up of retro graphic design trends, which includes a loving look at the neon colors, futuristic fonts and angular patterns that defined the unforgettable style of the 80s. Tap into the era that brought us Optimus Prime, R2D2 and The Terminator with this retro robot logo template.