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The advantage of digital advertising on small businesses

The advantage of digital advertising on small businesses

The Internet has been more and more accessible for everyone. There are 4.95 billion users daily scrolling endlessly on this digital platform. 

 

With so many people on the internet, it has never been this easy to utilize the platform for a marketing campaign. Digital marketing has gotten cheaper, approachable and targeting the right audience is much easier. 

 

This allows small/start up business owners to not be so worrisome about their budget on their next marketing plan. 

 

In this article we will break down the advantages of digital marketing over traditional marketing strategies. Why has virtually everyone switched to it? Is it really that effective? 

What is Digital Advertising?

A quick google search will give you this results: “Digital Marketing is the component of marketing that uses internet and online based technologies such as desktop computers, mobile phones and other digital media and platforms to promote their product and services”. 

 

This is contrary to traditional marketing, which uses platforms like Television, radio, news paper, billboard, etc. It costs a lot more than digital marketing and is far less effective. 

The Advantages of Digital Marketing

Cost effective

cost effective

Start-up business owners don’t have much cash to splash on a fancy billboard or hundreds to thousands of dollars just to get a shout out on a radio station or T.V, it’s just not financially appropriate, unnecessary and such a burden to think about! Instead they are going to look for a cheaper alternative whilst also staying effective. Digital advertisement does just that, It provides promising results at a low cost. 

 

Just a few dollars from your pocket change, you can list your business on your internet and get a better result than a traditional method would. You can see why plenty of start-ups are doing it. 

Real Time Analytics/Insights

You can virtually track anything about your marketing campaign. See how well it is doing! You can see impressions, clicks, page viewership, demography, conversion, sales and more.  With this type of information, it allows you to make better choices and decisions on your next marketing project. 

 

Spend less on what isn’t working and scale up on the ones with the highest ROI (return in investment).

Global/Local Reach

Global reach

The internet is endless, It has no boundary. Along with the right marketing skills your small business can expand to a bigger one. You can turn your little business into a global sensation. As mentioned above, the internet is massive, It is digitized, your ads can virtually reach any part of the world. 

 

This gives small start-ups a chance to gain a lot of exposure via global digitization. It helps you target the right consumer.

User Friendly (DIY-able)

It is to be advised that you should always hire a professional marketing team to handle this jobs. But if you are tight on budget, take your time, maybe a couple days to study on a specific platform or type of ads you want  to run. It isn’t that hard to run these campaigns by yourself but if your competitors are hiring a professional team to do it for them, you may consider doing so as well. 

 

Bottom line is that digital advertisement isn’t something complicated, you can always DIY it. 

Conversion Rates

Conversion rate

A conversion rate is a percentage of people that are recorded to complete the desired action. Conversion rates are crucial to compare and contrast the performance of your ads that were listed up. You can see how many percent of people that actually click on your ads. 

 

Furthermore, by allowing you to laser target your clients online, you will be able to attract more focused visitors to your website that are more likely to be interested in your products and services.

Do more with less

Do more with less Digital marketing

Another great advantage with digital marketing is that it doesn’t take much time to create a campaign. It takes little to less time. This allows you to focus on what’s more important. 

 

Moreover it does not take 

a full team to run the ads and it doesn’t require you to sit and manage it with a watchful eye, you’ve essentially created an automated lead and let it sit on auto pilot.

Flexibility

Digital marketing is very flexible. There is no limit. 

 

You can create as many marketing campaigns as you want, whether it is spending a lot on a single campaign or spending little on many campaigns, it is your decision. If it doesn’t work you can always stop the ad to further avoid more loss. 

 

There are different platforms, markets, websites and social media. Choose what’s best for you.

Acquire targeted customer

Acquire targeted

The main focus of any business is to accomplish their marketing goals, reach the right audience and generate more sales. And Digital advertising does just that, you can easily reach out to the right targeted audience. 

 

Especially in the fresh stage of your business, You can’t be wasting all your budget on the wrong market. Rather take your time and study about your audience and market.

 

Main Take Away 

Digital marketing has proven that it is the right method for small/start-up businesses. It has helped many to grow. More and more businesses have switched to the digital world to expand their business and generate more with their marketing campaign. 

 

It is recommended that you should take time to learn about it first before jumping into the world. It saves you money so you don’t have to hire an entire marketing agency and destroy your pocket.

How to develop a brand identity

How to develop a brand identity

 

Much like personal identity, a brand identity is what makes your brand unique. It’s what sets you apart from many other brands around the globe. It is an essence! The branding is much more than just a logo, furthermore it shows your identity, who you are, what value lies behind you and overall the personality of your business.

So What really is a brand identity? 

Brand identity is a visible element of a brand such as color, font, design and logo That makes the brand unique and distinguishes itself from others. The former refers to the purpose of branding and how a firm implements it—all in order to build a specific image in the minds of customers.

How to develop a brand identity? 

Know who you are

Before jumping into building an identity for your brand, you need to know who you are as a brand, get a rough idea of what you really stand for as a brand:

  

  • What is your mission?
  • Who is your targeted audience? 
  • What is your value of the company? 
  • Your brand personality
  • Your voice (what message do you want to send out there?)

These are the important elements to define your brand. Your logo plays a huge part in it. There are plenty of recognizable logos of giant brands out there like Apple, Amazon, Nike and Tesla just to name a few.  Their logos are distinctive, unique and immediately connect you with their brand. Other than that we can also use a cheesy slogan, just hearing “Just do it” reminds you of a certain brand does it?

Once you figure out who you are as a brand, it’s time to build up your identity that will bring it to life! 

Foundation of brand identity

Much like many other giant names out there that you may perhap own a few of their products. Your design is what will build up your brand identity. 

 

Keep in mind that this is how the world would perceive your brand. It’s almost like your company has its own personality.  Things like your logo, packaging, website, business card, social media post. 

 

Getting the right design is very important. Make sure to get the right element for your identity as it is notably key towards building a successful brand identity for your business.

Typography 

Image via  Polly

The typography that you will be using for your packaging logo is as crucial as your color and logo. Pick the right one! The style of writing is quite powerful. You could even think about getting a customized font just to fit the right element that you are looking for. Establish something that is unique for your brand. 

 

Play around with the font, contrast the various styles, it could impart a great vibe to your brand. Just make sure that it will all make sense at the end of the day whether you’re using it on your website, logo or packaging. 

Color palette

In general people have a psychological ties with colors. It evokes different emotions from each color, so choose wisely. You would want to pick the right color to connect with your audience. Consider the psychology behind it! Many studies have shown that linking different colors to people can draw out different emotions. Red tends to show excitement or empathetic passion. Blue is often calming, stable and trustworthy. Green is associated with dependability and reality. Yellow gives out a cheerful and happy vibe. Or if you want something simple go for black with it’s moderness and sophistication. 

 

Mix the color together, see what works and what doesn’t. You can use as many color combinations as possible, just make sure to not go overboard with it.

 Shapes

Much like color, shapes also have their own psychology behind it, this subtitle but yet effective touch can be used to reinforce the desired reaction from the customers. It is claimed that different shapes have their own unique way of influencing consumers.  It defines personality!


Round shapes are often seen as the shape with warmth and coziness, it can incorporate a feeling of unity, a community and love. Straight edgy shapes make people think of strength and efficiency. It can also give a feeling of  stability and trustworthiness. Straight line Horizontal lines imply peace and pleasant feelings, whereas vertical lines suggest masculinity and strength.

Logo 

It’s the carrying weight of your business. Your logo is what you stand for, make sure to give your full concept, explain what your brand is all about when working with a designer:

  • What does your brand stand for 

  • Gives clear communication to the designer

  • Is visually appealing 

  • Be classy 

  • Look at other companies that are in the same industry 

  • Be sure to make a lasting impression on your audience 

 

Make sure to ask your designer to deliver multiple formats in different colors, typography and shapes to ensure that what you need for the identity of the brand is lined up perfectly. 

Website

If you are running an online business then you should prioritize to make the best possible version for your website. Customers will undoubtedly visit your website before determining whether or not to do business with you. Your website is the place where your brand identity should shine brightly.

Packaging

Packaging Design

If you’re selling a physical item, the packaging you choose is crucial to attracting the right consumer. Don’t underestimate the power of smart design in boosting the consumer experience – and generating both loyalty and repeat purchases. Packaging is a fantastic way to showcase your work.

Email

A great way to engage with your customer is through email. Most people’s inboxes are overloaded so you must come up with the right strategy to set yourself apart from others. What is the purpose of your email? Are you trying to be educational? Are you promoting a new product? Well the format may vary, make sure it’s short, simple, readable or scannable with a few pictures to make it pop as most  people don’t have the time to sit through and read the entire email.

Conclusion

Your brand identity is what sets you apart from countless other businesses in the world.  And, if you want your brand to be seen positively, you must nail your brand identity and produce graphics that correctly convey who you are to your customer.

Branding for business success

Branding for business success

Whether we talk about a small local business or a big multinational corporation, branding can significantly influence their success in the market, from setting one company apart from its competitors to driving more loyal customers. Find out how branding can affect your business. Suppose someone asks you to name a fast-food chain, a brand of soda, or a smartphone manufacturer. In that case, the chances are that you at least thought of McDonald’s, Coca-Cola, and Apple. Of course, this comes as no surprise since these three brands epitome good branding.

Branding is equally important as the products or services the business offers. As combination of symbols, text, colors, and graphics, the branding and visual identity have the power to distinguish one company from its competitors significantly. Branding, in essence, determines business success.

Let’s take Coca-Cola as an example. Even though its main rival Pepsi turns more profits year after year, because of its diversified products portfolio, Coca-Cola still manages to outsell Pepsi on every global market. Yes, Coke’s annual marketing budget is double that of its main competitors. However, it’s the powerful branding that makes it stand out in the market for over a century.

Effective branding is not for just big player

Brand Identity By Zooms Design

Branding is not only for companies with large marketing budgets. If you look closely, you will see that every local business in your neighborhood has its brand identity. From your local pizzeria to the real-estate agency, they all play the branding game with more or less success.

You might believe that great branding is usually associated with excellent service or products. Nonetheless, you can find a plethora of similar businesses in your area that provide the same level of service, with one being more popular than the other.

Today it isn’t hard to develop a good company name, logo, website, and promotional materials. There are plenty of free options if you are a creative type and know your way with words and design. If not, you can always find a design service that fits your budgets and help you set up your brand without paying an arm and a leg.

Is branding really that important to business?

The simple answer is yes. Branding most certainly affects every business. Do it right, and you will quickly become a community staple. Do it poorly, and you will have to increase your marketing budget to attract customers to keep your light on. 

Good branding can change the way perceive your company. By becoming more recognizable, you can drive new business, increase brand recognition and get more loyal customers. 

Making your brand more recognizable

One thing that all successful brands have in common, no matter the size of the business, is brand recognition. Good branding helps you stand out from the number of similar companies. It gives your potential initial expectations about your service and helps them easily identify you in the future.

The visual elements play a vital role here. your logo and brand colors need to be aligned well with your brand identity. Your company slogan needs to be memorable and easy to understand, without any room for interpretation.

Establishes credibility and loyalty

No matter the type of business you have, your clients will always pick you if you look professional and polished. Branding helps you create a particular image you want your potential clients to see. It will help you inspire and credibility in your potential clients and convince them to pick your business over competitors.

when you create brand recognition and credibilit. You also gain loyal customers. There is a reason with people frequently shop at H&M. why they purchase only apple products, drink only coke, or go to a particular restaurant every Sunday. It’s familiarity and trust with the brand. They know what they are getting and the quality they can expect.  

It helps you to get customer

Good branding helps you get more new customer in a few ways. First, it helps the word about your business spread quickly. When the brand resonates well among its target audience, word of month about it spread quickly. This is in part due to buyer’s self-concept. 

Every person has a specific image of themselves. That image is usually projected on the things they buy share with others on social media. This is why every brand needs to spend time identifying its buyer personas and all the riches interests they might have. 

Few tips about branding

Good brands are never created by accident. They always involve careful planning and execution. However, this doesn’t mean that you will make it right from the start. Just like thing marketing, branding also takes a lot of trail and error until you refine your brand and find right voice and identity for it. 

Keep in mind that good research and planning will save you a lot of time and money. They will help you set the proper foundation for your future work. We have extensively covered the topic of building your brand, but here are some key points that will help you lay the groundwork for your brand.

Make diligent research of your competitors. See what they are doing, which platforms they use to address their customers and the promotional materials they utilize. Good research is half work done. It will help you see your strength and weaknesses and help you find an angle to differentiate yourself from the competitors. 

Branding is all about your customers, not your business. See what the pain points of your customers are and offer them a solution. Provide them with visuals and a voice that is specifically tailored to their persona. Make them feel empowered and allow them to “Live their truth”.

Do not be afraid to be unique. Researching your competitors will help you see what everyone else is doing. However, this doesn’t mean that you have to do the same. Instead, identity your target audience, create your buyer personas and try to think outside the box. If you have many competitors in your industry, thinking outside the box will help you stand out.

Creating and nurturing a brand is a never-ending a job. It requires research, measuring key performance indicators, and adjusting thing on the go. If something doesn’t give results, try something different. Follow the trends in your business sector and trends among your target audience. Don’t be afraid to try new approaches for old problems. 

Creating a good brand is all about dedication to your business and your clients. We at Zooms Design do the best job for to matching our clients with some of the best designers in the industry to create astonishing things. From social media campaigns to branding strategies, our designers will help you make your brand stand out. You can always book a demo session and see how we may help you.

Xiaomi Unveils New “Alive” branding identity

Xiaomi Unveils New “Alive” branding identity

Global technology leader Xiaomi today announced a refreshed new corporate with visual identity, fusing oriental philosophy with the design concept of “Alive”. The new branding aims of further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audience through its new dynamic logo. 

Design by Kenya HARA

Xiaomi’s brand new logo was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA. Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography, the new logo is now more aesthetically pleasing. Corporate  color remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications. So, if you are feeling dead inside considering the many dollars of labor that went into circling the square of Xiaomi’s logo: That’s disrespectful to its brand identity. 

Kenya HARA

Kenya HARA used the “superellipse”  mathematical formula when designing the logo of Xiaomi. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of “Alive”, resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness and its will to move forward.

About Xiaomi

Xiaomi ranked 3rd globally in terms of smartphone shipments within the fourth quarter of 2020. The Brand has established the world’s leading customer AIOT platform, with approximately 324.8 Million gadgets connected to the said platform, even without including smartphones and laptops.

Xiaomi products are present in additional than 100 countries and regions around the world. The brand made it to the Fortune Global 500 list for the second time in August 2020, with 422nd rank, improving its place by at least 46 ranks when compared to the 2019 list. It also ranked 7th among internet companies.

Graphic Design: Should you outsource or hire in-house

Graphic Design: Should you outsource or hire in-house

Many times when we need to make hiring decisions , we’re confronted with a dilemma: Should we outsource or insource?  

While some entrepreneurs rave about the benefits or outsourcing design work, others have given up due to unpleasant experiences. Well, learn in my friend. 

We’re about to tell you everything you need to know about both hiring options, so next time you have to make staffing decision, you know exactly what to do.

Why your business needs a graphic designer?

Okay, so we’re not in the ’80s anymore.

In the current age of social media and all-pervasive digital presence,  the important of visual strategies to boost brand awareness and attract new customers is greater than ever before. Image are processed 60,000 times faster than next and people tend to spend 10% more times on website images than next. These stats alone are enough to tell you why good design matters when it comes to scaling and leveling up your game. and businesses need the  help of talented graphic- designers to do this. A skilled designer knows how and where to hit the audience with their designer to achieved the desired result. 

So here’s rule number one: don’t cut corners by asking a friend or doing it yourself. 

There are two main reasons companies hire graphic designers: 

  1. To establish brand look and create initial brand assets.
  2. To continuously create branded material for advertising and internal purposes. 

But while doing so, companies can face myriad challenges: 

  • Design work being very time-consuming.
  • Different brands and different projects requiring a wade variety of style and skills.
  •  Keeping up with the ever-changing trends in customers design preference can be overwhelming. 

On top of that, the questions of the where to find the talent? How to gauge the talent? To in-source or outsource? 

Outsource your graphic designer

Entrepreneur.com defines outsourcing as, “The practice of having certain job functions done outside  a company instead of having an in-house department or employee handle them: functions can be outsourced to either a company or an individual”.

Meanwhile, Deloittle’s 2016 Global Outsourcing Survey shows the top reasons companies outsource: 

  • 59%- reduce or control costs 
  • 57%- Focus or core functions 
  • 47%- solve capacity issues 
  • 31%- improve service 
  • 28%- Gain access to expert talent and knowledge 
  • 17%- Manage the business environment 
  • 17%- Accelerate organizational transformation 

These are all reasons a company might want to outsource their graphic design, but that doesn’t mean it’s without its flaws. 

Let’s examine the advantages and disadvantages of outsourcing designers to see if it’s the right move for you. 

The pros of outsourcing graphic design

1. Lower Costs

From a financial point of view, outsourcing graphic design is usually cheaper than hiring an in-house employee. When you outsource you have the flexibility to decide how much you spend on each task or project as each on will likely have a different scope or even a different person fulfilling it.  You can set your own fixed budget on the importance and complexity of the project at hand.

In contrast, payments for in-house designers do not have any direct correlation to the amount and complexity of the projects they complete. 

2. Flexibility

This flexibility extends to other things as well. 

The beauty of outsourcing graphic design is that you can always scale your team depending on your work volume. If it’s a busy month, hire more freelancers. If it’s a slow period, counting on only one designer should be fine. (And once again, scaling down at your whim helps you save money. You can’t do that with someone staff). 

3. Talent diversity

You can also always outsource work that requires skills your team is lacking. Suppose you have three in-house graphic designers. 

You have a new campaign that requires some custom animation, but no one on your team has experience in creating them. You can outsource this Or let’s say you’re an agency and you get a client who needs great visuals for marketing their yoga studio online, but your designers are only experienced in the fields of media, tech, and real estate. 

What should you do? 

If outsourcing is an option, you can find a designer who has experience creating this type of content. This way, you can satisfy and retain clients from across all  types of industries, even those that aren’t normally a focus of your company.

4. Fresh Ideas

Outsourcing is an interesting way to spice up your designs as well. By hiring someone from outside the company, you are exposed to new perspectives, opinions, and style. This can offer some exciting new visuals to attract a new audience or even re-engage some existing customers. 

Long terms, this can even inspire the rest of your team and boost creativity.

The cons of outsourcing design

1. Divided focus

One of the disadvantages of outsourcing graphic designer is that you never really know how many projects the freelancer may be working on. In most instances, you probably won’t have a freelancers undivided attention.  

This can result in poor or faulty design outcomes which could mean more revisions, wasted time, and more budget. If you are running on a tight deadline, this can ultimately hamper your whole project. So, you to be careful while outsourcing designers. it is a good practice to select pre-vetted or reputed designers with a proven track record.

2. Difficult to find a good fit

Every hiring manager who has outsourced knows it can be a bit tricky to find the right fit for the job.  Entrepreneur.com also highlighted the importance of making sure the freelancer you hire can really do the job. 

You need to get and check references. “ Ask former or current clients about their satisfaction…. Find out what industries and what type of workload the firm or individual is accustomed to handling.” But finding and verifying all this information is not always easy, so the possibility of hiring the wrong person does exist.  Another aspect that could cause concern is time differences, as outsourced designers can come from all over the world. 

Hubstaff point out that “Working across continents can mean business hours might not line up. Make sure you discuss what regular work hours are if you’re working with professionals in the other locations. “

3. Management and reliability

Another downside of outsourcing graphic designers is ultimately your lack of control. Unlike someone on your team, you can’t really control their business stability or their ability to meet deadlines. There’s a constant fear that they may go AWOL or end up providing sub-par designs. What will you do then? 

Furthermore, regardless of the length of the relationship, you will need someone to manage your freelancers as well as deal with recruitment, legal issues, payments, and to create trusting relationships.

These tasks can take a lot of time, especially if you are outsourcing directly to a designer and not through an agency or third-party business. (Note: Many of these issues fortunately can fade away if you have a long-term relationship with a designer or agency.) 

Keeping these drawbacks in mind, how can we utilize graphic design outsourcing to its fullest potential? 

Well, the trick lies in knowing when to outsource design and how to do it the right way. If you do it right, there’s a lot to gain. 

Working with in-house designers

The alternative to outsourcing talent is hire in-house designers, also called insourcing. 

This often involves strenuous hiring and training timelines, but there are plenty of advantages. For example, as your in-house designers grow in experience and skill, they can apply what they learn to future work with your company. 

Let’s dive into some of the specific pros and cons.

The pros of insourcing designers

1. Cohesion

When it comes to creating and sustaining a brand image, you want a consistent aura or vibe throughout your materials. this is exactly where a closer and long-term familiarly between the designer and the brand becomes crucial.

In-house designers tend to be more cohesive to your brand and company than freelancers as they live and work in it every day. They are more familiar with the company culture and niche. However, if you develop a long-term relationship with a talented freelancer, you can also get the same benefits. 

2. Sense of ownership

An in-house designer, as a member of your team, will likely feel a greater sense of ownership and accountability in the final product.

They likely will have a greater drive to achieve the company’s goals, which motivates them to put their best foot forward and can make their work feel more authentic. Unlike an outsourced designer who may be working with many brands, they are likely to be more invested in your project and success. 

The cons of insourcing designers

1. Hiring process

Working with in-house designers is a long-term commitment and therefore can involve more money, time, and effort than outsourcing. After all, you don’t just get an in-house team, you build one. You need to put the word out, wait for applications to pour in, sift through the applications to get to the ones that matter, and then finally start the interview process. 

So, we are talking about at least a month-long process to hire a single designer. This is a lot of time and effort. But there are situations when you simply have to devote the time and effort to hiring an in-house designer. 

2. Cost

According to Glassdoor, the average salary of a full time graphic designer in 2019 is $49,000. Unlike the flexibility that comes with outsourcing, the salary you’re paying an in-house designer is a constant. 

So before you hire someone in-house, make sure you look at your budget from an annual perspective to decide if it make sense financially and from a productivity standpoint.

Blurring the line

Ready to make a move? wait, there might be more options!

With the rapid rise of the gig economy, the lines between outsourcing and insourcing are also fading away. Many companies are adopting a dynamic mix of both to get the most out of a global talent pool and accomplish their goals.. 

As the lines blur even more between outsourcing and insourcing, one thing is clear: the end of the “classic” outsourcing model is close. The market is teeming with new, inventive sourcing models. 

For example, you can insource design work by integrating a third-party platform with your team’s workflow- or even with your own, like Zooms Design.  

At Zooms Design, we are committed to providing professional graphic designers, at a flat-rate, who are ready when you need them to seamlessly integrate with you and your workforce.

IKEA launched a campaign in Egypt with clever ads

IKEA launched a campaign in Egypt with clever ads

IKEA // Egypt Launch Campaign

Was thrilled to have been told that IKEA, the legendary Swedish home retailer, was opening soon in Egypt. The brief from MI7 Cairo creative director at the time André Segone was straight forward; give IKEA a great launch visual that matches the significance of the even! 

Following an in depth creative brainstorming and research into IKEA’s brand core and how to connect this the big Egypt’s launch, a few ideas were generated that addressed the brief from various angels. the master campaign visual presented in this case was the final selected and approval concept. The concept aimed at capturing and highlight on one core aspect of the IKEA’s brand, that is Modularity and connected that with various Egyptian “Significant”  artifacts to match the excitement of the message.

The three ad series features the Throne of Tutankhamun, the Qasr Elnil Lion, and the Sphinx in dismantled forms with step-by-step instruction on how to assemble them.

The campaign’s visual shouted “IKEA IS COMING TO EGPYT” followed by the IKEA logo. Check the ads below

Throne of Tutankhamun

Throne of Tutankhamun

Qasr El nil Lion

Qasr Elnil Lion

Sphinx

Witty idea and art direction give a fresh perspective on the campaign IKEA launched in Egypt.

Pepsi’s launch new ads campaign with clever and creative

Pepsi’s launch new ads campaign with clever and creative

Pepsi: #betterwithpepsi

Over the past month, Pepsi has been making itself very clear: its fizzy drink goes better with burgers than rival coca-cola. Like burger king, the challenger brand always has more fun. 

Pepsi has commemorated #Nationalburgerday on Friday (28 May)  with a simple but effective execution using packaging from fast food joint Burgerking, Wendy’s, Mcdonal’s and circling where the Pepsi logo coincidentally appears. all to illustrate that its drink naturally goes with burger.

Teasing:  ” even when we’re not on the menu, we’re on the picture” the ads is a part of competition to win a Pepsi to accompany your burger, to encourage more consumers to make the switch from coca-cola. All they need to do is share a photo of themselves with a Pepsi and any burger on social media with the hashtag, and it will provide a rebate for the price cost.

The ad campaign is part of wider #BetterWithPepsi push it started earlier in May. After Pepsi commissioned a third-party blind taste test and consumer survey to discover how burgers with signature offering from the top three burger chains paired with different beverage 60% of participants preferred their Big mac, whopper and Dave’s single with Pepsi over coke.

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“part of being a challenger brand is having the confidence to call out unarticulated cultural truths…especially when they are at odds with a fundamental truth about your product. we have a lay known that burger go better with Pepsi_ yet for over 30+ years, the top three burger chains have denied US consumer the opportunity to enjoy the optimal taste combination they truly deserve a burger with an ice-cold refreshing Pepsi. and upon learning 60% of participants preferred Pepsi over coke with their Big Mac, whoppers, and dave’s singles, we knew it was time to act. 

This is why this Friday – on National Hamburger Day – we will enable consumers with the opportunity to try any burgers of their choice with Pepsi- even if the burger is from a restaurant that doesn’t serve our products and we will pay for the Pepsi….because after all, Burger go #BetterWithPepsi!”

Todd Kaplan

Vice President of Marketing Colas/ Pepsi TM 

PEPSICO

Credit Source: Pepsi

Benefits of Social Media for All Businesses

Benefits of Social Media for All Businesses

No doubt most of you reading this are fully immersed in social media. We live and breathe it. Most of our job is focused around it. But shockingly, to those of us that ride or die with our friends on social channels, there are still businesses on the fence about utilizing the medium, and there are still marketers writing proposals to their superiors trying to convince them of the need to start a social media marketing program.

The truth is, people are using social media to engage with brands more than ever. With over three billion people using social media around the world, if you’re not taking advantage of it, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

Why is social media important for business?

Social media is important for businesses because it brings an organization’s marketing, communication, and advertising strategies into the 21st century. 

A business social media gives your company access to this unprecedented connectivity, exposure, and influence. 

With just a few clicks you gain access to vast networks of millions of potential customers. 

You’ve most likely noticed. both as a consumer and business owner, how the landscape of traditional business-customer interaction is changing drastically. 

The internet and other forms of technology are the primary drivers behind this rapid change. 

Social media is the tool your business can use to harness the power of internet connectivity. 

Increase Traffic website

Image via infographicworld

Social media allows your brand to reach new audiences and attract new potential customers. With a strong call to action stated throughout your social media updates, you can direct your viewers to go just about anywhere.

Christina Newberry at Hootsuite says that sharing quality content from your blog or website to your social channels is a great way to increase your readers as soon as you publish a new post. Offer them value in the chat, rather than being too promotional. At Three Girls Media we call this the 80/20 rule. The idea is that 20 percent of what you post is directly promotional and the remaining 80 percent provides non-promotional content of value, giving followers continued incentive to follow your brand.

Make sure your website address is included in all your social media profile so that users who want to learn more about you can do so with one easy click. Even better, use a pinned post to highlight a landing page on your website that’s relevant to the page.

Faster, Easier Communication

Customers can contact a customer service representative faster and easier now than ever before thanks to social media.

Businesses can also receive, review, and respond to customers’ grievances faster and easier than ever before.

Depending on the industry and the grievance, challenges may still remain, but the line of communication that once was somewhat challenging to establish is no longer nearly as difficult to do so.

It’s faster now than ever before to contact the right people — and oftentimes without having to even pick up a phone — and it’s only becoming easier as more people and brands use social media platforms to keep in contact with the people that matter most to their business.

Customers can now communicate real feedback in real time like never before, something businesses have strived to achieve for a long time.

Networking & Partnerships

In addition to the simplified lines of communication, there’s the aspect of general availability.

Let’s face it: there is a small part of the world’s population that it would be nearly impossible for most average humans to ever directly communicate with without the right kind of help (publicist, agent, etc.).

Social media helps connect us easier than ever before.

Heck, even politicians and policymakers have been incredibly available — and often faced with backlash — thanks to social media platforms like Twitter and Facebook. Backlinks, shoutouts, increased referral visits, and increased branding are just some of those ways. Building quality relationships becomes a lot easier with the streamlined communication we get from social media, and building relationships with key influencers earns a lot of value for your brand.

Boost organic visibility

There’s so much potential value to be unlocked through social media, aside from the networking and partnership-produced backlinks.

In addition to the SEO value gained from adding quality backlinks to your brand’s website (by way of social media relationships, as well as the ways social media help accumulate a variety of link types to comprise a healthy backlink profile), social media also sends relevancy signals and other signals to search engines like Google to ensure popular content is easily visible and shareable.

Customer feedback

Image via Freepik

In the world of business, sales, and profits, regardless of what your industry is and who you are marketing and selling to, the focus has to truly be on the customer.

And success, both digitally and traditionally, is achieved by understanding — and delivering — the best quality customer service possible, and doing everything in your power to ensure your customer and potential customers have the best possible experience with your company.

Social media helps us maintain that reputation by giving us platforms to directly interact with our customers like we never have before. That also means we are receiving real customer feedback directly from the source, faster than ever before (and usually much more raw, too).

Businesses should be using this amazing opportunity to build their brand as a true, consumer-first operation, eventually building the brand’s reputation into one that can never be mistaken and is relied on for many years by an ever-growing customer base.

Impress Potential Customers

Keeping in line with maintaining your brand’s respected reputation is the opportunity to impress potential customers with how you’ve handled other, typically unrelated customer interactions. People often turn to – even rely on social media and online-review sites to get a good idea of just who a company truly is. Just like marketers, consumers are using social media as a tool to help them make better purchases and decisions in general.

On average, people take into account 10 reviews of a local business before making a purchasing decision. This gives potential customers the chance to see that businesses truly care about their customers even after they’ve made the sale that is so important to them and their business’s success.

Branding

Image via freepik

While branding essentially involves each numbered entry listed in this column, it’s important to stress it as one of (if not the) most valuable capabilities of social media.

You may not see as high of a conversion rate via social media (depending on the business and sales structure) as you do other marketing mediums (paid search, organic search, etc.), but the impression a brand gives off and the reputation it built can be greatly enhanced and showcased through social media. Messaging across social platforms allows us to talk about what’s most important to our customers, and lets us train them to keep our brands at the top of their mind when those important buying decisions need to happen.

Each platform is different in terms of what it does well, the demographics of the audience using it, and the kind of content (and timing of its publishing) you see posted regularly. Each brand’s messaging should be tailored as such. And while your business’s conversion rate is likely going to be lower on social media than it is via email marketing or paid search, your business goal is always going to be conversions, so maximizing them on all available channels is really the name of the game.

User-Generated Content & Crowdsourcing of Ideas

User-generated and crowdsourced content isn’t just free and unique; it can also be awesome.

The larger the audience, the more potential the content has to really impact a brand and its messaging. Brands will receive and be able to (usually) use this sometimes-quality content- videos, images, infographics, memes, etc. with proper permission, of course.

Social media allows us to ask for this user-generated content, then receive it directly, but there is quite a bit going in between all of that, too.

Track your Competitor

Image via nmgtechnologies

Social media channels also allow us to keep our finger on the pulse of not just other marketing tactics and practices, but also with the tactics used by direct competitors.

You can learn a lot from our competition.

No one is perfect, you and can all learn something. the ultimate goal is having the customer understand us and depend on us for authoritative approach within niche over your competition. 

Your competitor are aiming to do the same thing as you (establish and protect brand reputation and ultimately sell its products/services), so it’s worth us monitoring and finding out ways your business can do better to educate and entertain users, as well as the things our brand does well, and ways you can get better across the board.

Getting the most out of social media

Each business has different goals and ways it measures success.

Social media can help achieve those goals, but it’s important to stick to the basics and use them in ways that help your brand succeed. Every brand is different. Let yours shine on social media.

Why Does Graphic Design Help Your Small Business

Why Does Graphic Design Help Your Small Business

Small business owners are known for wearing for different hats, they sell, market, manage customer service, make coffee and write blogs post for fun. Exercising skill-sets in a variety of tasks often viewed as a benefit of owning a small business, or being self-employed, but can also put you at a disadvantage. For many, understanding why good graphic design will make their small business better is just not as high on the priorities list.

In addition to managing the above-mentioned responsibilities, small business owners are typically looking to save some money, so they cut corners, think outside the box, and burden themselves with work that could be delegated to someone else, or handed over to a freelance professional who specialize in that particular field.

This is especially true of creative work, like good graphic design. As much as we would all like to think our creative minds are capable of creating effective designs for small business, professional designers have years of education, experience, and industry know-how that simply can’t be beat.

Let’s take a closer look at why good graphic design will help your small business and why you should consider hiring a professional for your various graphic design needs.

Spend Now, Save Later

Image via rawpixel

The more experience a designer brings to the table, the more money it’s going to cost you for his or her services. As the saying goes, you get what you pay for.

In the other words, if you save money by letting a marketing assistant create your website and marketing collateral, it’s going to look like your marketing assistant made your website and marketing collateral. 

Professional graphic designers understand that good design is built to last, and by spending more money upfronts with a professional, you’re going to save down the road when you want to expand your marketing efforts, make small exchanges to old materials, or duplicate existing design elements.  

Professional graphic designers wont take short cuts, and they understand that giving you complete files, various formats, and more control over graphic elements is the key to ensuring longevity in your design. 

Plus, working with a professional means getting it right the first time, and not having to settle for mediocre work from your assistant when he or she runs out of time and ideas.

By spending a little more money upfront, you’ll save money in the long run

Professional Design Convert Better

Image via ayunannas

While it might be hard to justify thousands of dollars on professional graphic designers, there’s no arguing how much more effective they are at creating design elements that actually work. 

if small owners are known for wearing multiples hats, professional graphic designers are particularly important to your business because they’re known for wearing only one.

The specialize knowledge a graphic designer will bring to your table isn’t just about making things on a webpage look good, it’s about understanding how design elements work most effectively for consumers.

Professional graphic designers are first and foremost researcher and diligent note- takers, they’re listening to your needs, as well as researching the industry for best use practices, consumers expectation, and comparing the competition. 

In addition to research contributions, a professional graphic designers is fully immersed in the design industry, the most current on design trends, statics, what other industry professionals are talking about

while this might seem inconsequential to you and your small business, there’s no better way to show people how serious you are about what you do than by providing them with a polished appearance and effective design.

First Impressions are Important

Image via vectorjuice

Effective design improves conversion rates, but it’s a good first impression that makes the conversion possible in the first place. 

The first time consumers come to your website, or interact with your content online, they’re typically not going to be ready to buy, and that’s okay for that. With a good design in place, and a detailed content marketing strategy , you’re prepared for this, and you’ve got plans to bring them back into the fold through various online marketing tactics, However, none of that matters if you make a bad first impression. 

In additional to pleasing aesthetics, good design also takes into account fundamentals like effective navigation, ease of use, and continuity. Without these things, consumers will have a hard time getting the information they want, buying your products, or recognizing your brand on multiples channels. You need things in line in order to preserve the critical first impression you make on consumers. If they like want they see, they’re more likely to come back. If they don’t, it’s back to the drawing board.

Creativity Is often Rewarded

Image via inspiring

If there’s one unyielding argument for why you should hire a graphic designer, it’s this: doing so will differentiate your small business from the rest.

Markets are competitive; finding a way to leap ahead of the pack is important, and in this case, creativity is often greatly rewarded.

Professional graphic designers can help you and your marketers discover new ways to tell your story, concentrate ideas into visual context, and build a real brand around your company. But this all starts at the drawing board, where creativity bounces around and gets poked and tweaked along the way.

Unfortunately, creatively doesn’t grow on trees, nor does it wait patiently for you to summon it when it’s most convenient. Instead, the creative process is slow and methodical, but graphic designers have no problem dedicating the necessary time to your small business-it’s what you’re paying them to do.

Embrace the creative process of professional graphic designers, and you’ll be amazed with what they come up with, and so too will your customers. 

We’ve covered a lot of ground here, but hopefully the case has been made crystal clear. your small business simply can’t afford low quality graphic design. you’ll save time and money with good designs built to last. Those designs will be more effective and conversion rates will be increase, you’ll make a better first impression with potential customers, and your company’s creatively will help you stand above the competition.

Build your business on Instagram

Build your business on Instagram

Instagram is one of the great platform for business. it has over 1 billion monthly users. many brands are finding ways to interact with the instagram community. it bring you customers who are really related to your product.

Why do we need to build it ?

1. booting brand visibility:  it is helpful creative content, you can easily increase the number of brand mentions and make more people notice your brand.

2. great engagement: you know instagram is the king of social engagement.

3. visual marketing: with the right content you can easily put your brand ahead of the pack by making it easier for your target audience to share.

4. seo: it is search engine optimization is at the core of any marketing campaign.

How to use instagram for business

>> firstyou have to customize your business profile. it includes profile photo, website, bio, account name, username.  you can’t do much on instagram until you properly fill out your profile.

>> Secondyou have to adopt a mentality tribe. there are so many users and photos floating around on instagram. to be standing out might seem like an uphill battle. instead of worrying about boasting big numbers, it’s best to approach instagram for business with a sort of “tribe” mentality. start small, establish relationships and engage with others one-on-one. hashtags is an essentially act as a search function for instagram to find relevant followers and brands.

>> thirdlyyou have to plan public goal-driven content. there are so much diversity in terms of what you can post. instagram is about so much more than random selfies and snapshots. posts like this one from gopro are shining examples of goal-driven content in action.

on the top of that, you also have to craft your brand’s narratives. it is better way to captivate followers. the common sense of big brands on instagram is some sort of narrative. through imagery, they’re able to speak to the interests and desires of their audience.

Moreover, you have to show off your products by promoting whatever you have to sell. creativity counts on instagram unlike any other platform. diversifying your content strategy while also promoting your products. video content is popular on instagram right now. user-generated content in the form of customer photos can be some of your strongest marketing power. there’s a reason why even some of the biggest brands on instagram regularly regram photos from their followers’ feeds. last but not least, you have to tap to the power instagram ads. it’s much easier to get in front of people organically from instagram. although not a must do by any means, consider how instagram is continuously prompting new features for business.

you can utilize instagram ads for your business such as stories ads, collection ads, photo ads, ads in explore feed, video ads, and carousel ads.

>> stories ads

complement your feed content with ads on instagram stories. connect with over 500 million accounts using stories daily. learn more about stories ads and specs.

>> photo ads

tell your story through a clean, simple and beautiful creative canvas. photos can be in square or landscape format.

>> video ads

get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. and now, you can share videos up to 120 seconds long in landscape or square format. 

>> Carousel ads

Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.

 >> Collection ads

you can use collection to visually inspire and help your audience discover, browse and purchase products. tell an integrated story with a product or lifestyle focus, through video, images or both.

>> Ads in explore

reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. learn more here, or get started straight away by creating your own ad.

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