Zooms Design

How can merchandise help you with brand recognition?

How can merchandise help you with brand recognition?

From creating emotional bonds with potential clients to generating new leads, here are a few examples of how branded merchandise helps with brand recognition.

Go to any industry trade show, tech conference, or professional meetup event, and you will likely end up with bags of promotional materials. The usual business card, brochures, flyers, stationery have been replaced with more practical and polished items such as hoodies, reusable water bottle and phone gadgets. Still, their purpose remains the same: to promote a brand and reinforce  its recognition.  

Months or even years after a particular event passes, branded merchandise given to the visitors will continue to remind them about the specific brands silently. with cpi as low as $0.005 and recall rate as high as 85%, branded merchandise is by far the most efficient and cost-effective type of advertising. when an average keep rate of over a year, promotional product are the least discarded marketing materials.

Branded merchandise for advertising purpose is no longer for companies with big marketing budgets. From Coca-cola to the local gym, everyone uses different of merchandise to amplify and build brand identity.

What is brand merchandise?

Products that have a company logo, slogan, or any other element that is part of the brand identity and are used to promote the brand are called branded merchandise. The sole purpose of these products is to promote the brand, raise awareness about it and improve its recognition among the target audience. 

Branded merchandise today can be considered as a business card, only more fun. The majority of these promotional products are handed out at trade shows and conferences to new or potential customers, influencers, and journalists from trade publications. 

Their primary purpose is to spread the word about the company and remind them of your business.

Still, there are a lot of brands that shifted merchandising to a whole new level. using their brand identity elements for different types of product, they created lasting personal experiences and connections with their audience. they made an additional revenue stream by offering their customers branded products. an excellent example of this is Starbuck which offers attractively designed, seasonally themed drinkware and other types of merchandise.

why is brand merch important?

You might wonder if it is really that important to print your company logo on a tote bag or a t-shirt. you already have the company website, social media profiles, and print materials, so branded merchandise might seem like pushing your budget a little too far. Think about the last time you went to a conference, promotion, product launch, or trade show. you probably ended with more than a dozen business  cards, brochures, and pamphlets. the majority of those ended up at the bottom of your desk drawer or in the trash. 

However, you probably kept a good part of the promotional merchandise you received designed usb stick, a nice-looking bag for your laptop, or well-designed stationery likely found practical uses in your daily life.

According to asi (advertising speciality institute), the average time a consumer keeps a promotional product is about a year. this is why branded merchandise needs to be part of every marketing mix today. Promotional products have the lowest cost per impression (cpi) compared to any other advertising medium. with the cost as low as $0.005 per impression, merchandise is an excellent choice for small businesses and companies that lack large marketing budgets who want to work on increasing brand awareness.

what types of merchandise are the most important? 

The same study by asi shows that writing materials such as branded pens, pencils, notebooks, pads are at the top of this list. almost 9 in 10 americans, or 89%, own at least one such item. 88% have branded drinkware, 80% have t-shirt with a company logo or a slogan, and 73% have branded bags. next on this list are headwear, outerwear, and polo shirts which can be found in approximately 67% of american homes. 64% of americans have some branded desk accessory, 58% have at least one usb drive, and 33% have a mobile power bank that was given as a part of a promotional campaign. 

merch
notebooks-and-stationery-merch

And even though some studies show that millennials and younger generations prioritize experiences over stuff, the branded merchandise industry has had steady growth for the past five years. Today this industry is worth over $24 billion only in the United States.

how branded merchandise impacts brand recognition?

One of the goals of every marketing strategy is to build and improve brand recognition over time. Print materials, TV advertisements, radio jingles, website banners, and social media ads promote particular products or services and remind us of the company. That is why you can see campaigns that do not advertise anything but the brand from time to time.

Merchandise branded with company logo can be used daily and is usually kept much longer than other promotional materials. So as long as your customers use the products you gave them, they will see your company logo and brand message. But this is only just one of the reasons how promotional products improve brand recognition.

shinyoko-park

It help you introduce your business

If you are starting your business, branded merchandise can efficiently introduce it to your potential customers. products with your logo, such as tote bags, t-shirts, or anything that fits your business type and brand, will work much better than an ordinary business card. you can always print a qr code that leads to a specific landing page your website address, or other helpful information to make it easier for your potential customers to find you. 

Just make sure that the product is well designed and is visually connected to your branding. Putting your logo on a bag or a mug is not enough. You need to pay attention to the overall design of the product. You want your merchandise to stand out from your competitors and make it visually pleasing so your customers will want to keep and use the products.

It leaves an impression

According to Nielsen and OAAA (Outdoor Advertising Association of America) data, merchandise offers the best number of impressions for every dollar spent. While TV and magazine ads can cost you up to $1.8 per impression, the average CPM on social media is on the rise from $6.64 in 2017. 

Still, the cost of impression for promotional products can go as low as $0.005. outerwear generates around 6,100 impressions for every  dollar spent. t-shirt and headwear generate 3,400 impressions each, and bags on average generate some 3,300. People under 55 prefer promotion products or any other type of advertising. they also have 25 times more favorable opinions of promotional products than digital ads.

waterdrop

It has a tremendous life cycle

One of the biggest prejudices about promotional materials is that most of them end up in the trash. however, data from asi shows that the majority of promotional products are being kept and used. the determining factor to keep the merchandise for many people is quality and design. this it why more and more companies are paying attention when selecting products for potential customers. the better the quality and design, the longer the life cycle the product will have. People keep outerwear the longest, which is 16 months on average. Umbrellas and T-shirts are used for 14 months on average, while mobile power banks and drinkware are utilized on average for one year.

Still, this doesn’t mean the end for these products. In many cases, they are usually given away to someone else, so their life cycle extends. 68% of polo shirts, 65% of T-shirts, and 61% of bags are given to someone else.

it helps brands be more memorable

85% People remember the companies that gave them branded merchandise which doesn’t come as a surprise. take into account the average number of impressions and average life cycle of branded merchandise. you can quickly understand why merchandise boosts brand recognition. the ad impression study from 2019 conducted by asi identity that an average household in the u.s owns approximately 30 promotional products. gen x households had on average 34 promotional items, millennial households had 30, while baby boomers had on average 28 such things. 

These numbers might not sound that impressive at first. however, once you multiple those items with 120 million households in america, you get a number of over three billion logos and promotional slogans being seen every day repeatedly.

Final thought

The simple placement of your logo on merchandise is not enough. You need to get creative and look out for inspiration. If you plan to give away any apparel, then there are more than a few websites that can provide you with ideas.

Be environmentally friendly. Try to pick merchandise that is made out of recycled or natural materials and that is durable and lasting. Consumers are shifting towards eco-conscious brands that not only preach but practice as well.

Merchandise can improve your brand’s recognition over time. Just make sure you picked the products that your customers will enjoy using daily. And if you have trouble or doubts about creating designs that will make your promotional products stand out, feel free to contact us. We at Zooms design are always ready to help you with any creative work imaginable.

Why you should stick to design principles for market success?

Why you should stick to design principles for market success?

People often make way for creativity and experimentation in place of respecting principles and conventions. But this might not always be a smart strategy. Read why sticking to the basics in design can bring you greater market success. From simple social media graphics to complicated projects such as web design and experience design, clients working with design teams might have ideas and wishes that are brave, experimental and break common conventions when it comes to graphic design.

However, these guiding principles have been around for a long time, and though they may seem to constrain sometimes, they can help your design decisions, as well as assist you in getting the right actions from your target audience.  

Through using good principles in design, as well as doing market research, you will be able to design products and assets that will impress audience and as a result, have a good market and monetary success. 

Here are main reasons why sticking to principles is important. 

Ease the design process

By sticking to the ground rules, the process of designing your product or asset will go smoother and quicker. Call it simple deduction: by ruling out things that aren’t compatible with the principles and creating within what is allowed, you will be able to focus only on the variants that are most fitting.

Whether you are a team member that has no experience in design, or a project manager that needs to make the final decision, learning the design principles will also you recognize the most quality version of a design.  You’ll probably need to grasp the main design fundamentals to be able to provide helpful criticism. Rather than assessing by emotion or aesthetic taste, assess the most fundamental design principles and evaluate if a design job adheres to them.

A quicker design process or iteration will result in more effective preparation for putting your product on the market, which increase the chances of success.

Improve user experience design

UX/UI

Good UX design is incredibly important if you want your business to succeed. This is especially true for Software-as-a-Service businesses, as they don’t have a brick-and-mortar business where customers can be impressed. UX design influences the experience customers have when trying to discover the business, get informed about its products and services, make a purchase or stay in the know about all news related to it.

So, a website or app is a one-stop station for all these things. You need to employ good design principles to make sure that the look and feel of them serve the purpose and usability too. It’s not just about looking good, it needs to be easy to understand and use. the same goes for the design of products themselves: the final user needs to have a good experience with the product, and that is the utmost goal of their design.

Create an intuitive user interface

Similar to the ux design, ui also incredibly important and it can make or break a product on the basis of its intuitiveness. While ux concerns the phycological and experiential aspects of using a product, user interface relates more to the visual part of it.

How easy can a user navigate on a website? Is it easy to spot buttons in a particular shape and color? Are the transitions between screens in an app smooth, or disruptive? Does a landing page wireframe make sense for someone seeing it for the first time with no information about the business?

Through design principles like balance, proximity and white space, for example, a UI designer can focus the eye exactly where they want it, hence achieving the wanted result.

Improve the marketing materials

There’s no market success without good market presence. Marketing (and with it advertising) are the most important disciplines that can help a product be discovered and wanted. But, in order to produce marketing materials, whether they are social media ads, packaging or even business cards, graphic designers stick to good principles that help achieve the right result. 

Color theory, lines, shapes, textures, sizes, dimensions and movement are only some of the techniques that can give a visual product a purpose. The final audiences will easily notice and learn the marketing messages through the help of these principles. 

Helps attract the right audience with color theory

Spectrum of color theory on white background

The rights colors and their correct usage according to principles, could also help you attract the right audience. 

For example, blue is believed to give audience a sense of calmness and reliability. This is why many banks and brands in the automotive and technology industries use it ( samsung, BMW, IBM, etc) Red, on the other hand, makes them hungry. That is why it is one of the most widely used colors in the fast-food industry ( burger king, pizza hut, McDonald’s, KFC, etc). 

Other colors also have different effects on human psychology and combined with design principles you’ll be able to use the them sparingly or in abundance, as the focal point of the design or perhaps to add balance to the overall look, depending on what you want to achieve.

The important of good web design in digital marketing

The important of good web design in digital marketing

Wondering how web design can improve your digital marketing effort? Keep reading to learn why web design is important even to improve your overall marketing plan?

Wondering how to improve your digital marketing strategy even more? you might be looking too closely and missing the forest for the trees. Very often, companies have amazing marketing campaigns that go to wastes, because they lead to a website or landing page that is poorly designed or isn’t optimized. Good website design can do a lot for your overall marketing> From increasing conversions and helping you rank in search results, all the way to helping you nurture your brand image. so, needless to say, a good web design is more than necessary. here are some of the biggest reasons why. 

It reflects your brand online

Let’s assume that you have a great digital marketing campaign that is posted on different online channels. It probably leads to your website or landing page. And if they aren’t designed well, or are completely different from what viewers have been seen on.  Say, social media, it will seem inconsistent or strange. 

You need to use the same branding guide in your web design too, to make sure that you create a virtual space that seems known and related to your brand for audiences. This website or landing page needs to certain brand elements that reflect your company well. Here are some of them: 

Logo: The logo is an integral part of a brand image and story. It is the first element of branding, and the rest is built around it. When you see a good piece of graphic design that betters the overall digital marketing strategy. There is also a logo included. Since it is a symbol that will always be tied to your company story, you should make sure that it is included in the web design. 

Branding colors: Similar to the font, your brand’s colors should be integrated into every branding material of your company. Including the website. Make sure that the design of your website carries your brand’s colors palette too. 

Branding fonts: Sure, not everyone can have custom fonts for their website, and sometimes they can be expensive. But using one group of fonts for your branding or social media, and a completely different one on your website looks sloppy and inconsistent. Make sure to infuse the same fonts. at least in headers, hero images, and similar. 

Usage of photos, images and illustrations: When you hire a web design agency or design company, it is important to include your exact brand guideline in your brief. If you use stock photos on social media, content and email marketing, it will make sense to include these elements in your website too. However, if you are more prone to using illustrations, try to unify that look all across the brand.

It betters your search engine optimization

By optimizing your website and landing pages, you will rank better on search engines as well.

There are multiple textbook tricks that will help your website rank better with good web design, some of which are easier to achieve than others. Of course, most techniques for good SEO have more to do with copywriting, content, and backlinks, but web design can make a big difference too.

Here are some things to keep in mind when working with web design companies.

Ask for a design that you can use and update on your own

Chances are, you won’t get a new website every now and then. It is expensive and bad for brand building. So, when you ask for a website design, you should make sure that it is going to be intuitive for you too.

You should be able to add content, change CTAs and add time-relevant elements to the pages on your own. This refers to the functionality of a website too, and not just the web design. Still, first and foremost the look of it needs to be taken into consideration.

Supply them with good headlines, meta titles, tags, and descriptions

Web designers are in charge of designing, not in writing the client’s headlines and copy. So, make sure you include relevant keywords about your industry and location in your headlines, and add tags and meta descriptions for images and articles. This is a common practice of what is known as on-page SEO.

Avoid large files to assure quick loading

It is common to add images and videos in the best resolution and size possible, but this can be counterproductive. The reason for that is that large files take a long time to load, which then makes the search engine think that the website isn’t optimized and ranks it lower.

And it’s not a great experience for visitors either: no one likes waiting for minutes for a hero image to load on a website. 

Optimize for mobile devices

More and more people are searching for a business or making a purchase on the phone by the day. According to a report, up to 70 percent of web traffic happens on a mobile device. Furthermore, 80 percent of shoppers use smartphones during physical shopping, 70 percent of smartphone users have bought something in a store after using their phone to discover more information and 69 percent of smartphone users would buy from stores that have mobile sites which cover their questions or concerns.

So, it is pretty clear that people are using their smartphones to learn more about a business. That means that your website should be responsive to other devices too, not just computers. 

Make sure there are no broken links in calls to action and landing pages

There is no bigger red flag to search engines than broken links: they affect the website’s ranking and are generally a very bad experience for visitors. So, when your design is done, and the website is developed, click on all the CTAs and landing pages buttons during your big quality check to ensure every link that is active.

It helps your social media marketing

A good-looking and optimized website or landing page that is the final destination for your marketing campaign will bring a better result for many reasons. 

First and foremost, it will give social media engines a reason to believe that your website should be seen by the audiences you are trying to reach, and deliver to more people.

Secondly, when people land on a bad website that isn’t intuitive and doesn’t offer them a good experience, they are more likely to bounce, i.e. leave the website. This also influences the overall success of your marketing campaign.

Lastly, when the audience of your social media campaign lands on a website and finds exactly what they need, they will be likely to visit again. If they see something completely unrelated or a website where they can’t find what they are looking for, this will leave a wrong impression.

Its improve the user experience

Always keep users in while creating your website and developing your website. Make sure it’s intuitive, easy to navigate, and simple to use. Users will lose interest and quit if your website doesn’t have a simple interface. By making sure audience can quickly discover and click all of your website’s links, and that the site loads quickly, people will have a much better user experience while visiting. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria. This will significantly improve your marketing too. In its search results pages, Google now considers website loading times and mobile-friendliness as major ranking criteria.

Optimize your website for these characteristics if you want it to rank well on Google. Users prefer to access websites on their mobile devices and want them load quickly.

It boosts your conversion rate

Because of all the previous reasons, a good web design and an intuitive, branded website or landing page will have a much better chance of higher conversion rates. 

From good navigation to using color psychology to attract people into making a certain action, and of course, using the right wording to inspire them to make a purchase, each and every elements on your website can help you balance out the overall marketing success of your business.

Why consistent graphic design makes marketing effective

Why consistent graphic design makes marketing effective

Consistent graphic design is a keys to a successful marketing strategy. Learn how consistent graphics help you build a strong brand and market your business. 

You’ve probably guessed that good graphic design is necessary for marketing, but there’s more to it than that. When weighing their options of where to get graphic design work, many small business owners consider freelancers due to their flexibility, versatility and affordable hourly rates. However, working with several freelancers at the same time can make it quite difficult to keep the design consistent and unified. And why is it important to have consistent graphic design in marketing? Read on to find out.

Building brand image and awareness

Just in case you’re unsure about it, here’s a couple of terms you should be clear about before you start working on your marketing strategy: 

  • Brand identity: the term that encompasses the look of your brand (logo design and everything else), your mission, vision and values that you communicate to your target audience.
  • Brand image: the view other people have you, how they perceive your brand identity.
  • Brand awareness: the recall factor associated with a brand; what are the first things that come to mind when people think of your brand.

While you need to create a brand identity and a branding guide before you start, the other two are highly dependent on your marketing efforts—you need to get people to hear about your product or service in some way, right?

There are many technical aspects that can increase your brand recognition (how many people know about your brand), such as search engine optimization for your website or detailed targeting on social media. But once you get people’s attention you need visuals that will help them form an impression about your brand. 

If you Google McDonald’s ads, you’ll see plenty of different and creative designs, sometimes with very clever copy. But the basic idea is always the same: you’ll always find their iconic product in the center and the signature.

Creating loyalty and trust with your customers

It’s 5 times more expensive to acquire new customers than to retain existing ones. That means you’re much better off nurturing existing relationship that constantly coursing new ones. 

One way to do this is through consistent marketing design. People who’ve purchased from you previously will respond well to the same design elements that may have prompted them to make the initial purchase. It shows them that what they see is indeed what they get, and if it worked once, chances are they will remain loyal customers.

Of course, don’t mistake consistency for lack of creativity. A great example is Coke’s famous, Share a Coke campaign. The iconic packaging that so many people recognize and love was given a simple twist by adding names to personalize the experience of drinking and sharing a Coke. The brand design was still intact with the red color and the signature logo design, but this little element did a lot: this campaign is credited with an impressive 11% rise in sales in the US!

share a coke

Providing a better user experience

One of the key elements of a positive user experience (UX) in product and website design is consistency. Consistency allows people to feel in control while using a  service or product and makes the outcomes of their actions easier to predict. That’s why brand consistency is especially critical in designing websites. Not only does it enforce your brand identity and help build awareness, but the importance of graphic design here lies in the actual way users interact with the website. We’re going to use example from our own experience to illustrate the point. In our content marketing efforts, we’ve created several in-depth guides on topics that are relevant to our target audiences. Previously we had a separate lead capture landing page for this, where people could download the guides in exchange for their email addresses. We wanted to improve our lead generation system so we creed guide forms placed in the blog with the specific guides relevant to the article at hand.

Naturally, we made sure that the design is in line with our brand so that the forms don’t disrupt the overall reading experience and provide a simple call to action. This is an example of bad UX. The different font and image sizes completely disrupt the readability of the blog and make it hard for the user to skim through the key information. 

bad ux good ux

source by careerfoundry

A brand guide save money and time

A brand guide or brand book is the final step in the brand creation process. This document contains all the design elements used in branding and digital marketing, such as colors, fonts, usage of logo and photos. It’s an extremely useful asset to have if you plan on outsourcing design projects to agencies or freelancers since it provides them with the guidelines on how to design for your brand. 

With this in mind, it’s clear to see how consistent graphic design can also save you time and money. Instead of a lot of back and forth with your designated graphic design service, you can just provide the guidelines and wait for the final result to be delivered. Similarly, and especially if you’re working with freelancers who charge extra for revisions, you can minimize the number of revisions needed by giving them an established framework to operate in and create the necessary marketing assets.

consistency in social media graphics

Social media is one of, if not the most important marketing channels for contemporary businesses to use. Creating graphics in this field, however, can be tricky for a number of reasons. Firstly, you usually have to adhere to a predetermined size quality and format guidelines.

Next, as social media user are experience a visual  overload, it can be a tricky to get your business to stand out.

Making your content and visuals consistent with your brand will. Create a unique look and experience that people will appreciate. It doesn’t have to be the most complex and fancy graphic. Being unique is what really matters.

Take a look at these great ads from Slack. It perfectly captures everything the brand is about. You see people in professional clothes, which suggests Slack is built for professional teams. However, it’s also modern and fun to use which the humor of the ad also captures. To top it off, the ad is created with Slack’s signature colors (purple, yellow, pink) which ensures a powerful brand image is formed in the audiences’ minds.

slack display ad
slack social media ads

Source by Cooler nation

Images communicate faster than text

Did you know that people remember only 20% of what they read and 80% of what they see? In other words, if you want people to remember your brand, you’ll need to communicate visually.

Moreover, visual communication is often a way to bridge language barriers if you’re marketing to a global audience. No matter where you come from, or what kind of local knockoff you used to drink as a kid, everyone has a similar response to a “sweating” bottle of Coke on a hot day!

Absolute vodka had one of the most successful and longest-running campaigns in history. From iconic city landmark to a nod to Andy Warhol’s art, these ads were created to sell the same product to different target audiences. Thanks to one simple trick in consistent design (using the distinct shape of the vodka bottle in different ways), this campaign had huge success and helped Absolute become the market leader in the US.

absolut vodka
absolut vodka
Everything you need to know about outsourcing web design

Everything you need to know about outsourcing web design

You can really outsource anything these days: from customer service and sales teams to marketing and design. However, It services (including web design) remain the most commonly outsourced business service. There are several reasons for this. While any small business owner can at least attempt to tackle graphic design or marketing (even without a basic knowledge), when it comes to web development there’s only so much you can do. Next, it’s quite clear that websites have become a necessary requirement for any business: 70-80% of potential customers could be lost to a business without a website.  

Of course, you might already know that this is something you can attempt to yourself. There are several website builders, including WordPress, Shopify and Wix, which allow you to create a useful website with sometimes quite extensive customization options. 

But if you’re looking create something from scratch. or perhaps design a mobile app, then you’ll have to hire a web design and development team.

In this guide you will learn: 

  • What is web design
  • Why outsource web design
  • Where can you outsource web design

What is web design

Web design incorporates two things: web design and web development.

Web design relates to the way a website or app looks. But getting it to actually work is the responsibility of web development teams. 

If you’re looking to outsource, you may want to consider outsourcing one or the other or both. If you’re a design company and have a skilled UI/UX designer on hand, you might just need a developer to help you bring your vision to life.

Web design

While creating the look of a website is essentially a graphic design task, it requires a particular set of skills (for example design software like Sketch or Adobe XD) and an understanding of what this type of design needs to achieve. 

A well-designed website or application includes a great user interface (the look of the app) and user experience (e.g. making it clear how a website or app should be used). 

Web design & development

Web development

If you’ve ever seen funny stock photos of people sitting in a dark room surrounded by mysterious lines of code: this is the representation of a web developer.

Web development refers to building the backend of the site: you must know how to use coding languages such as HTML or CSS. It’s not something you can easily pick up from a YouTube tutorial. Rather, you might have to take courses or acquire formal training in order to provide web development services. Still, since this is a more practical job. web developer are generally paid less than UI/UX designers who have to have the relevant technical design skills, but also a much broader knowledge and practical experience in designing for this type of use. 

Web development, programmer engineering website

Why outsource web design?

Outsourcing is not a sign of bad management or taking on more than you can handle. It’s a popular practice even with giants like Apple, that outsource the production of their hardware, which are then sold under that Apple brand (this is called white label outsourcing). This allows the company to focus on design, branding and marketing, which allows Apple to retain the full ownership of their brand without the “hassle” of simple production tasks. 

Deloitte’s 2020 outsourcing survey suggests that the key reasons for outsourcing remained the same, even in a year as unpredictable as that. Most companies outsource to: 

  • Reduce cost 70% 
  • Reach the market more quickly 20% 
  • Achieve more flexibility 40%

When it comes to website design, these benefit becomes even more apparent. Let’s take a closer look.  

Reducing cost

The average salary of a UX/UI designer is $85k annually, while web developers make around $75k per year.  On the other hand, UI/UX design services on freelancing platforms like Fiverr and Upwork stands at around $20-$75 per hour, while web developers make an average of $25 per hour, In the case of website design, however, clients usually pay on a per-project basis, and the average cost of a website setup is around $6k.

Of course, on top of that, you’ll need to add the expenses of hosting the website (which are usually quite small) and web maintenance (regularly updating the content), but we’re assuming you have a content or marketing team taking care of that. And naturally, the more complex the project, the higher the price tag will be.

More flexibility

Outsourcing web design means two things in terms of greater flexibility: you can focus on top-tier tasks (like Apple’s example) and you can diversify your service. 

This might mean creating a mobile application to reach more users or even adjusting features on your website to acquire more leads and ultimately more sales. Knowing that your ideas can actually be realized means that you scale better.

Reaching market quickly

A survey from Kinvey shows that an MVP (minimum viable product) for an iOS or Android application takes around 4.5 months to complete.

The time your in-house web design team might spend on creating an, for example, web application, has to be rationed between performing necessary daily tasks (e.g. maintaining your existing website). An outsourcing service has the benefit of tunnel vision, focusing only on the task at hand and producing results more quickly. 

Finally, one of the biggest advantages of outsourcing is access to a hug talent pool. You are able to choose the people with the absolute best qualifications for the job, which means the work often gets done faster.

Branding for business success

Branding for business success

Whether we talk about a small local business or a big multinational corporation, branding can significantly influence their success in the market, from setting one company apart from its competitors to driving more loyal customers. Find out how branding can affect your business. Suppose someone asks you to name a fast-food chain, a brand of soda, or a smartphone manufacturer. In that case, the chances are that you at least thought of McDonald’s, Coca-Cola, and Apple. Of course, this comes as no surprise since these three brands epitome good branding.

Branding is equally important as the products or services the business offers. As combination of symbols, text, colors, and graphics, the branding and visual identity have the power to distinguish one company from its competitors significantly. Branding, in essence, determines business success.

Let’s take Coca-Cola as an example. Even though its main rival Pepsi turns more profits year after year, because of its diversified products portfolio, Coca-Cola still manages to outsell Pepsi on every global market. Yes, Coke’s annual marketing budget is double that of its main competitors. However, it’s the powerful branding that makes it stand out in the market for over a century.

Effective branding is not for just big player

Brand Identity By Zooms Design

Branding is not only for companies with large marketing budgets. If you look closely, you will see that every local business in your neighborhood has its brand identity. From your local pizzeria to the real-estate agency, they all play the branding game with more or less success.

You might believe that great branding is usually associated with excellent service or products. Nonetheless, you can find a plethora of similar businesses in your area that provide the same level of service, with one being more popular than the other.

Today it isn’t hard to develop a good company name, logo, website, and promotional materials. There are plenty of free options if you are a creative type and know your way with words and design. If not, you can always find a design service that fits your budgets and help you set up your brand without paying an arm and a leg.

Is branding really that important to business?

The simple answer is yes. Branding most certainly affects every business. Do it right, and you will quickly become a community staple. Do it poorly, and you will have to increase your marketing budget to attract customers to keep your light on. 

Good branding can change the way perceive your company. By becoming more recognizable, you can drive new business, increase brand recognition and get more loyal customers. 

Making your brand more recognizable

One thing that all successful brands have in common, no matter the size of the business, is brand recognition. Good branding helps you stand out from the number of similar companies. It gives your potential initial expectations about your service and helps them easily identify you in the future.

The visual elements play a vital role here. your logo and brand colors need to be aligned well with your brand identity. Your company slogan needs to be memorable and easy to understand, without any room for interpretation.

Establishes credibility and loyalty

No matter the type of business you have, your clients will always pick you if you look professional and polished. Branding helps you create a particular image you want your potential clients to see. It will help you inspire and credibility in your potential clients and convince them to pick your business over competitors.

when you create brand recognition and credibilit. You also gain loyal customers. There is a reason with people frequently shop at H&M. why they purchase only apple products, drink only coke, or go to a particular restaurant every Sunday. It’s familiarity and trust with the brand. They know what they are getting and the quality they can expect.  

It helps you to get customer

Good branding helps you get more new customer in a few ways. First, it helps the word about your business spread quickly. When the brand resonates well among its target audience, word of month about it spread quickly. This is in part due to buyer’s self-concept. 

Every person has a specific image of themselves. That image is usually projected on the things they buy share with others on social media. This is why every brand needs to spend time identifying its buyer personas and all the riches interests they might have. 

Few tips about branding

Good brands are never created by accident. They always involve careful planning and execution. However, this doesn’t mean that you will make it right from the start. Just like thing marketing, branding also takes a lot of trail and error until you refine your brand and find right voice and identity for it. 

Keep in mind that good research and planning will save you a lot of time and money. They will help you set the proper foundation for your future work. We have extensively covered the topic of building your brand, but here are some key points that will help you lay the groundwork for your brand.

Make diligent research of your competitors. See what they are doing, which platforms they use to address their customers and the promotional materials they utilize. Good research is half work done. It will help you see your strength and weaknesses and help you find an angle to differentiate yourself from the competitors. 

Branding is all about your customers, not your business. See what the pain points of your customers are and offer them a solution. Provide them with visuals and a voice that is specifically tailored to their persona. Make them feel empowered and allow them to “Live their truth”.

Do not be afraid to be unique. Researching your competitors will help you see what everyone else is doing. However, this doesn’t mean that you have to do the same. Instead, identity your target audience, create your buyer personas and try to think outside the box. If you have many competitors in your industry, thinking outside the box will help you stand out.

Creating and nurturing a brand is a never-ending a job. It requires research, measuring key performance indicators, and adjusting thing on the go. If something doesn’t give results, try something different. Follow the trends in your business sector and trends among your target audience. Don’t be afraid to try new approaches for old problems. 

Creating a good brand is all about dedication to your business and your clients. We at Zooms Design do the best job for to matching our clients with some of the best designers in the industry to create astonishing things. From social media campaigns to branding strategies, our designers will help you make your brand stand out. You can always book a demo session and see how we may help you.

Xiaomi Unveils New “Alive” branding identity

Xiaomi Unveils New “Alive” branding identity

Global technology leader Xiaomi today announced a refreshed new corporate with visual identity, fusing oriental philosophy with the design concept of “Alive”. The new branding aims of further strengthen Xiaomi’s foothold in the premium market, while raising brand awareness with its audience through its new dynamic logo. 

Design by Kenya HARA

Xiaomi’s brand new logo was designed by a world-renowned designer, professor of Musashino Art University and the President of the Nippon Design Center (NDC), Kenya HARA. Adopting a softer, rounder contour on the corners of the previously squared logo, along with redesigned “MI” typography, the new logo is now more aesthetically pleasing. Corporate  color remains orange to continue to convey the liveliness and youthfulness of Xiaomi. Black and silver will also be used as supplemental colors to accommodate high-end product line applications. So, if you are feeling dead inside considering the many dollars of labor that went into circling the square of Xiaomi’s logo: That’s disrespectful to its brand identity. 

Kenya HARA

Kenya HARA used the “superellipse”  mathematical formula when designing the logo of Xiaomi. While there are infinite options between a square and a perfect circle, the designer achieved a visually optimal dynamic balance by adjusting the variables in the formula. Using n=3 struck the perfect balance between a square and a circle, epitomizing the core aspect of “Alive”, resulting in the brand new Xiaomi logo we see now. Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness and its will to move forward.

About Xiaomi

Xiaomi ranked 3rd globally in terms of smartphone shipments within the fourth quarter of 2020. The Brand has established the world’s leading customer AIOT platform, with approximately 324.8 Million gadgets connected to the said platform, even without including smartphones and laptops.

Xiaomi products are present in additional than 100 countries and regions around the world. The brand made it to the Fortune Global 500 list for the second time in August 2020, with 422nd rank, improving its place by at least 46 ranks when compared to the 2019 list. It also ranked 7th among internet companies.

Create Your Graphic Design Strategy in 5 Steps

Create Your Graphic Design Strategy in 5 Steps

Learn why it’s important and how to create a graphic design strategy for your business in these simple steps.

Wait, graphic design strategy? Does that mean you shouldn’t just get whatever you need to be designed then and now?

This is a common misconception among small business owners that ends up costing them a lot of money. Whether it’s a failed marketing campaign or a brand design that fails to create a buzz and impress customers, creating a design strategy early on is a very smart thing to do, since. design and business are inseparable.

Here’s how to create a graphic design strategy in your business

why do you need a design strategy?​

Design thinking is a business approach of using  (user experience)design to help customers solve real problems. For example, instead of focusing on how an app looks, design thinking will make sure that it also has a practical use for which a target market has a real need. Or, instead of just creating a nice-looking graphic for social media this approach can ensure that people get real value from it (whether it’s in the form of information or guiding them to your website that can help solve a particular problem).

Here are some eye-opening stats about design-focused companies. 

So, instead of using design just as a tools propel your marketing goals,  make sure that it’s an integral part of your brand and marketing strategy. Instead of creating a design for the sake of it, think about how this design impacts your brand image and what value it brings to your target audience.

Create a memorable logo

good-logo-qualities

when you think about the huge corporation like coca-cola, mcdonald’s or nike the first thing that comes to mind isn’t their well-known product, but rather their logo. you’ve seen these logos so many times that it’s impossible separate them from the things you actually purchase (there are many very similar drink to coke, but when we crave coca-cola, we all actually go straight for the iconic red and white packaging and logo).

logo is important for your business or several reason:

  • it makes your brand memorable: otherwise, you’re likely selling just another similar product on the market.
  • it makes you stand out from the competition: think of coca cola and pepsi; the two rival drinks are very similar in taste, but you’d never mistake one company’s logo for the other.
  • it shows professionalism and builds trust: although it does happen that a sloppy logo stands for a great product, this is usually not the case. the companies that are willing to pay for a professional logo design probably show the same level of care and dedication to creating their products and services.

there are many type of logos to choose from, and logo design is probably the area of graphic design where you shouldn’t  be too focused on current trends. favor simplicity over intricate designs as this will help you ensure your logo can stay relevant longer. think of what makes sense for your brand and adequately represents your values, offering and your customers.

Build a brand identity

a logo is the foundation of your brand identity: the way your brand looks. creating a graphic design strategy includes choosing some basic design elements (compiled in the brand guide) that you will use in creating different visuals for your brand. these elements are:

  • colors
  • typography
  • graphical elements: illustrations and icons
  • photos: what kind of aesthetic you use

choosing a color scheme is one of the most important design decisions you’ll have to make. color theory and color psychology study the way colors are mixed and perceived by us, so you’ll definitely need a professional designer on board to help you choose a combination of colors that makes sense for your brand (a simple “i like it” probably won’t help you relay the right type of message to your perfect customer).

typography comes in so many styles and variations that the decision can be quite overwhelming at first. this also means that often many different types of fonts will fit a certain design, but remember that you need consistency to build brand awareness. for example, since facebook started out as a fun college social media, you might think that a youthful script font would work just fine. but if you consider the issue of legibility, and how this font will pair with others used on the actual platform, you can see that the crisp and modern sans serif makes a much better choice. 

a detailed brand guide will also include the type of graphic elements used by your brand. you may not opt against using illustrator if you want to present yourself as very professional and corporate-looking. and instead use simple vector icons. or, if you use stock images, you can choose to use them in the altered way to clarify your brand so that you can still retain a strong sense of brand identity.

Create a great website

Graphic-table-infographic

For startups, websites replace physical storefronts, so when it comes to website design there’s really no room for mistakes. Moreover, with the ever-increasing growth of ecommerce and more people browsing businesses online, it’s critical to have a high-quality website.

Here are some website design statistics to note

In the other words, a poorly designed website means won’t be interested in learning about your company or purchasing your products. So it’s far to say that a bad website equals less profit. Effective website design consistency of two things a good user interface (UI) and a positive user experience (UX).

The first refers to the look and feel of a website that inspires trust and helps guide customers in a way that’s easy to understand. The latter refers to a broader concern of helping customers solve a particular problem through good design (e.g. if you’re using a site to purchase an item, good user experience means an integrated payment gateway, interactive tools that allow you to explore a product and prompt feedback on actions taken, such as completed purchases).

Your design strategy will help you define what kind of a website you need (Blog, ecommerce, etc) and what is your web design budget. Luckily, these days there are plenty of routes you can take to get a custom website: from big web design companies to easy and affordable website builders.

Set your goals

Measuring the effectiveness of design is never easy and without strategic goals, it may even be an impossible task: when creating a marketing or brand strategy make sure to set goals that are smart, or: 

  • Specific: it goes without saying, but to achieve goals you first have to have goals. When implementing a new design strategy, make sure you set specific weekly/monthly/quarterly/annual goals that will help you stay on track.
  • Measurable: whether it’s the number of likes on social media or a number of new signups, make sure you include quantifiable metrics (even if, of course, these metrics don’t relate exclusively to design but also other things such as market research, position and so on).
  • Attainable: being ambitious is great, but keep your goals within reason, based on your previous experience and performance. That way you’ll be able to assess more accurately whether your design strategy is working or not.
  • Relevant: if you’re at the early stages of your business, you can’t expect to double your profits overnight; focus first on the relevant tasks, for example building brand awareness and nurturing relationships with a handful of early adopters.
  • Time-based: give yourself a deadline to achieve a specific goal, rather than have a design strategy in place that predicts results “in the unforeseeable future”.

Once you have this framework in place, it will be easier to determine whether or not your design strategy is working. For example, if you’re not sure about brand identity design, consider creating a focus group and ask people about their opinions and impressions of your designs.

Set yourself apart from your competitor

slack-quote

necessary step in creating a design strategy for your business is researching the competition. You need to know what kind of visual styles your target audience is expecting in order to create something that’s both appropriate and original.

The second reason why slack became so successful was high-quality design. From the vibrant, colorful interface that sets it apart from rigid, old email tools, to a great user experience that allow for simple integration with a number of other tools, slack gave clients something no one else was offering. But what’s truly remarkable about it that in its essence the idea is almost unbelievably simple: it’s a chat tool. but great design helped make it a one-of-a kind product.

16 Beautiful Free Fonts For Your Next Design Project

16 Beautiful Free Fonts For Your Next Design Project

Fonts are a premium resource that can make your projects look more appealing. The use of beautiful fonts can create an instantly recognizable impression that your work is more professional. However, the proper selection of fonts can be overwhelming especially when choosing from more than a few available.  Getting a great font for your next project can make or break your design.

TrueType fonts, on the other hand, are a simpler and preferable way to choose a font. TrueType fonts can be easier to read and understand even for less tech-savvy users.

1. Parker

Beautiful Free Fonts
Beautiful Free Fonts
Parker

2. Atami

Beautiful Free Fonts
Beautiful Free Fonts

3. Elianto

Elianto
Beautiful Free Fonts

4. The woodlands

The Woodlands

5. London

London
Beautiful Free Fonts
Beautiful Free Fonts

6. one day

beautiful free fonts

7. Beautiful bloom

Beautiful Free Fonts
Beautiful Free Fonts
Beautiful Bloom

8. Butler

Beautiful Free Fonts
Beautiful Free Fonts
Beautiful Free Fonts
Beautiful Free Fonts

9. Canter

Beautiful Free Fonts
Beautiful Free Fonts

10. Frontage

Beautiful Free Fonts
Beautiful Free Fonts

11. Alcubierre

Beautiful Free Fonts
Beautiful Free Fonts
Beautiful Free Fonts

12. Vagtur

Beautiful Free Fonts
Vagtur

13. Kano

Beautiful Free Fonts
Beautiful Free Fonts
Beautiful Free Fonts

14. Arciform

Beautiful Free Fonts
Beautiful Free Fonts

15. Berlin

Beautiful Free Fonts
Beautiful Free Fonts

16. portico

Beautiful Free Fonts
Web Design Trends 2021

Web Design Trends 2021

Each year’s web design trends promise to beam us into the scifi future of our dreams, given that they are based in technology. But the 2021 predictions we received from our community of web designers from around the world suggest the opposite.

2021’s web design trends appear to share a common theme: rather than aspiring to hi-tech fantasy, web designers are seeking new heights of realism. They are blending the digital and the ordinary like never before, and it reflects just how much a part of everyday life websites have become. In this way, the following 9 web design trends for 2021 are literally breathing life into the digital world.

Parallax Animation

by Permadi Satria Dewanto via Dribbble

From micro interactions to particle backgrounds, we’ve witnessed the rising popularity of web-based animation trends year after year. 2021’s web animations are getting even more complex through the separation of page elements into foreground and background extremes, creating a parallax effect.

Source by Minh Pham via Dribbble

Source by Wesley van ‘t Hart via Dribbble

Parallax is the optical illusion that happens when objects near to the viewer appear to move faster than objects farther away. Although we see this in everyday life—when viewing passing scenery while driving, for instance—the effect on web pages comes across as equal parts real and surreal.

Source by  Slava Kornilov via Dribbble

Source by UI8 via Dribbble

Neumorphism

Neumorphism has been gaining incredible traction this past year, and in 2021 it promises to usher us into the paradoxical age of minimalist realism. The style is a successor to skeuomophism—a design approach that incorporates renderings of familiar, outdated materials into current designs, and it had its heyday on app icons everywhere in the early 2010s. This trend was largely supplanted by flat design, which simplified icons and colors in a way that was less realistic but more uniform and easily identifiable.

4c55fad5996284c38ea148634476b984

Source by  Alina Shchebetun via Dribbble

Screenshot 2021-07-01 163542

Source by Emy Lascan via Dribbble

Neomorphism represents a merging of both trends, with design that mimic physically through selective drop shadows while being overlaid with semi-flat colors. Most commonly, the effect resembles digital embossing or debossing. It allows designers to reclaim the tactile experience that was lost in the flat design era, and this in turn heightens the user’s connection to the design he is interacting with. Expect to see this stylized realism on the buttons, search bars and text boxes all across the digital designs of 2021.

Screenshot 2021-07-01 164916

Source by  Samson Vowles via Dribbble

Source by  Samson Vowles via Dribbble

Abstract art compositions

Abstract shapes, especially those consisting of geometric primitives like squares and circles, can come across as simple, minimalist and restrictive. However in 2021, web designers are incorporating them into complex, sprawling compositions that exude freedom.

miles-agency-web-design-e1605886479113

Source by   andrei2709 via Dribbble

ceb80b312a238dd0dfb59781ec5acf3f

Source by  Karolina Marques via Dribbble

Source by indicius.com via Dribbble

Comfortable colors

Given the increasingly digital nature of the job market these day, most people spend the majority of their time on computers. Because of this, it is not uncommon for users to experience eye strain after staring at screens for long periods of time. web designers have been taking this info account with color schemes that are focused on being easier on the eyes.

164d3e9947fd3f05362767f2d9bcd9bf-e1605724660369

Source by  Davina Spriggs via Dribbble

a9744a7f-82ca-4a17-ac76-eb57e96fa34f-scaled-e1605724643107

Source by Davina Spriggs via Dribbble

Screenshot-247-e1605725166421

Source by  Viola  via Dribbble

Web Design for causes

With the covid-19 pandemic and the various shelter-in place order that followed, the internet has become a refuge. Not only have virtual conference become the norm for social gatherings and entertainment, many brick-and- brands have turned to websites to keep their business afloat. and web designers were up to the task, creating meaningful and impactful designs.

attachment_117838579-e1605725534516

Source by Design Excellent  via Dribbble

Source by Arthur mineev  via Dribbble

thebridge2

Source by  Lance Barrera  via Dribbble

Scrolling Information

When users scroll, they are doing more the navigating the page: they’re interacting. The physical actions they perform in real life—flicking their fingers over the mouse—cause a response on the screen. Interaction is a form of participation, and when users are involved in things that are happening, they are more likely to be interested and engaged.

Source by Hiroshy via Dribbble

Source by JP Dribbble

Source by  Slava Kornilov  Dribbble

Source by Vilius Vaicius Dribbble

Scrolling is the one of the most subtle from of interaction, and as such, 2021’s web designers are ramping up the visual feedback users get when they scroll. This can range from full color scheme changes to complex animated transition to wholesale shifts in the layout. All in all, web designers are taking the time making each scroll feel like a new page- sometimes even a new website.

Source by  outer Dribbble

Source by Manon Jouet  Dribbble

Digital interpretation of physical products

product are often at the heart of website, and 2021’s pages have their hearts on their sleeve. Specially, products are inspiring literal design elements through creative, digital interpretations of physical media.

jps-design-scaled-e1606139723697

Source by  JPSDesign

This might come in the form of color smeared across the page like nail polish or images are cropped in rounded rectangles like smart phones.

attachment_119146932-e1605731130311

Source by  Abay (bay)

Captivating questionnaires

The onboarding process- the window of time in which a user visit a landing page- is perhaps the most critical moment of a user’s journey. They stand on a knife’s edge between intrigue and apathy, and the quality of his experience here will send them topping firmly to one side.

Source by Christian Werther via Dribbble

Rather than having the user read product descriptions make decisions on their own, more and more brands are using questionnaires to foster an interactive experience. These quizzes ask personable multiple-choice questions that are focused on the visitor’s likes and dislikes in order to subtly cater products to them.

Source by Florian Pollet via Dribbble

Screenshot-250-e1605731821966

Source by Alena Sokolova  via Dribbble

From a design standpoint, this means landing pages that are more like a series of cards with animated transitions in between them than standard web pages. This also makes them much more interactive than the survey fields commonly included in the headers of landing pages.

Given how effectively these get-to-know-you quizzes make the prospective buyer feel like they are already a part of the service before they’ve even signed up, we expect to see onboarding questionnaires become a standard feature of web design in 2021.

Three Dimensional Colors

Colors schemes in web design have been trending towards gradients for a while now, and this year’s trend feels like the next evolution, with color transitions becoming more lifelike than ever. Taking their cue from Apple’s Big Sur OS.

hDFu363Yip3kjBDUBGSFhB

Source by Sur OS via Apple

Screenshot-253-e1605740182732

Source by  Mert Arslan via Dribbble

This trend is accomplish  through fine shading that gives a rounded feel to the flat icons of yesteryear. While we do anticipate it to appearmost commonly on app icons, web designers are also abandoning the neat transitions of gradients for background blended colors that come across as more imperfect and natural. Two colors side by side might abruptly smear together or they may retain the shadows and depth of painted objects. All in all, this trend suggests that the web design colors of 2021 are aspiring to higher realms of realism.

Ready for the biggest 2021 web design trends?

At the end of the day, the top 2021 web design trends look less like design out of a sci-fi movie and more like actual design we would encounter in everyday life. It goes to show how increasingly common websites are as a part of our life, and the designers of 2021 are bringing them down to earth. How do you imagine the future of web design trends? Let us know your predictions in the comments below.

19 Brilliant Logos Design with hidden meaning

19 Brilliant Logos Design with hidden meaning

Those logos portray some of the most brilliant designs to inspire your branding and marketing, using tactics ranging from hidden meanings to intentional symbolism.

WHAT MAKES THEM UNIQUE

1. SPARTAN GOLF CLUB

image via logopond

This logo has hidden symbolism that’s both clever and effective. The golf club’s swing creates the spartan helmet, and the golfer’s body forms the spartan’s face. Designed by Richard Fonteneau, the creative double-meaning is what makes Golf Spartan remarkable.

2. FORMULA 1

Image via logos-download

This engaging design uses negative space to include the initials of Formula 1. The addition of the red spikes on the right side of the logo denotes speed and power, fundamental qualities of the Formula 1 car racing company.

Creating by Carter Wong, F1 used this logo from 1993 through 2018.

3. MARTINI HOUSE

Image via logopond 

The martini house logo shines in its relative simplicity. Its double meaning is almost immediately apparent to the eyes, as the martini glasses form a small house with a door.

Designer Eddie Brown created this innovation logo for Martini House.

4. LE TOUR DE FRANCE

Image via creativebloq

This logo for Le Tour de France is another example of a hidden message: if you look closely, you’ll see that the letter “r” in Tour doubles as a cyclist. The cyclist isn’t immediately obvious, making the hidden symbol discovery exciting for the viewer.

Joel Guenoun is the creator behind this inventive logo.

5. ROME SYMPHONY ORCHESTRA

Image via romega

What makes this Rome Symphony Orchestra logo creative is the dual meaning portrayed within a straightforward design. While it’s not much more than two unfinished circles, it could represent either a conductor with their hands in the air or an audience member applauding. Its meaning is left open to the observer, which makes this logo smart yet uncomplicated.

6. TIMEANDDATE.COM

Image via timeanddate

TimeandDate.com’s logo is simple, colorful, and packed with hidden symbols. The different colored blocks could represent the five weekdays, and the clock hands also form a checkmark, which is significant because the site allows users to check the time and date. Each block is also conveniently in the shape of a smartphone, which could be a nod to the website’s mobile app.

7. TRIP ADVISOR

Image via designweek

The Trip Advisor design illuminates themes critical to their mission: the owl (nicknamed “Ollie”) signifies wisdom and knowledge. Along with the wise owl connotation, the large eyes double as binoculars, which brings to mind travel and adventure. This brilliant logo was updated in 2020 by Mother Design, simplifying its colors to black and green as part of its rebranding campaign.

8. MOZILLA FIREFOX

Image via cnet

While many companies design their logos to hide double meanings, Mozilla’s Firefox logo is excellent because it’s downright obvious: it’s a fox with a fiery tail, wrapped around a globe. This logo is instantly recognizable, and its bold colors denote power and confidence. The logo has evolved to minimize the fox and increase the flames, but the color ]palette and overall design have remained the same since Jon Hicks created the logo in 2004.

9. RAFAEL NADAL

Image via pinterest

For people not familiar with Spanish tennis star Rafael Nadal, his logo might seem perplexing. However, this logo cleverly represents Nadal’s nickname: Raging Bull. On the court, Nadal is a force to be reckoned with, often grunting with intensity as he plays. This logo both depicts the bull’s head and also contains two mirrored lightning bolts to signify power.

10. HUMAN RIGHTS CAMPAIGN

Image via wikipedia

The Human Rights Campaign’s logo is an excellent example of simplicity and precise meaning. The foundation works to promote equality for all, and the equals sign in the logo perfectly portrays that message without being overly complicated. Stone Yamashita designed this clever logo for the HRC in 1995.

11. MAILCHIMP

Image via amocrm

Sometimes the best logos have almost no hidden meaning at all: Mailchimp is the perfect example of this, opting instead to use an image that’s fun and recognizable-Freddie the chimp-rather than packing a new design with symbolism. The company recently went through a brand redesign, working with COLLINS to create a new logo with eye-catching colors and cleaner lines.

12. JONES SNOWBOARDS

Image via seeklogo

The Jones Snowboards logo idenotes founder Jeremy Jones’ ultimate playground: the mountains. The bold, sharp lines help portray power and adventure, and the overall shape of the logo is triangular, which in itself is indicative of a mountain peak.

13. UNSPLASH

Image via Pinterest

Image database Unsplash has a smart logo that turned its original camera design into a pixelated version of a camera. Not only does the logo feature a “u” shape for Unsplash, but it also appears to be two puzzle pieces to help convey the idea that you can find the perfect image you need in their database. Mackey Saturday is the design company behind this clever logo design.

14. BASKIN ROBBINS

Image via wikipedia

The Baskin Robbins logo is an excellent example of hidden symbol: the ”b” and ”’r” form a ”31” for the ice cream company’s famous 31 flavors-a new taste for every day of the month. The pink-and-blue color scheme is playful and childlike, and the pink is a nod to the company’s iconic pink spoons that allow customers to sample any flavor.

15. Google

Image via theverge

While the foundation of Google’s logo is rooted in primary colors blue, red, and yellow, there’s an intentional aberration in the standalone green “L” of the brand name. Designed by Ruth Kedar, the green expresses the brand’s trailblazing legacy and resistance to following the rules.

If these logos show us anything, it’s that we shouldn’t overlook the importance of a good logo. the best logo designs help brands quickly create memorable connections with the people they serve.

Graphic Design Trends 2021

Graphic Design Trends 2021

Graphic Design Trends 2021

The graphic design trends for 2021 are rich and varied, adapting to technology and societal changes quicker and better than ever before. Cutting edge web design is creating a ripple effect in all areas of design. We are seeing both trends towards depth and realty but also fun and simplicity and an interesting rise in cool chaotic, illusion design. Be inspired in 2021.

3d Design

2021 will be the year of 3D in all kinds of ways. Combining 3D objects with photo images, illustrations and 2D designs. Adding depth and a touch of reality with innovative, imaginative techniques. 

Image via dribbble.com

Image via dribbble.com

Emoji Design

Time to show your emotional side with the rise of custom emojis. Fun and playful emojis for all occasions from animated websites to store fronts. Grabbing attention and raising a smile.

Image via Woop by behance

Image via behance.net

Nature Inspired Design

Nature inspired motifs, leaves, trees and flowers, natural color palette.  These calm, beautiful, sensitive designs are pushing into 2021 to remind you what you are missing when you are forced to stay home.

Image via behance.net

Image via behance.net

Optical Illusion Design

Break through the boundaries with optical illusion design in 2021. Coming out of nowhere this uber-trendy style will blow you away as well hypnotically pull you in.

Image via behance.net

Image via behance.net

3d Typography Design

3D typography is going to be big, big in 2021. Jumping out of the pages and very definitely taking the front seat. Tangible typography that takes no prisoners is the way forward.

Image via behance.net

Image via behance.net

Cartoon Illustration

Cartoon Illustrations keep hitting the trends charts and why not? Massively flexible, multiuse, multipurpose and wildly stylish, what’s not to like? Custom cartoon illustrations work for everyday in everyday in every possible way. 

Image via behance.net

Image via behance.net

Gold Design

Gold, 3d, highlights, textures, scratched, shiny, metallic- you name it, in 2021 it will be used. Oozing luxury and quality, Gold has that star presence that never ever fails.

Image via behance.net

Image via behance.net

Voxel Art

Simple blocks formed together to create something much, much bigger. A sum of all the parts, it’s a combination of retro look and video game and it’s ultimately awe inspiringly cool.

Image via behance.net

Image via behance.net

Monochrome & Duotone

Simple palette, simple design but super strong presence. Creative and confident, drawing a line in the sand for 2021. Choose the tones that presence what you stand for. 

Image via behance.net

Image via behance.net

Image via behance.net

Geometric Shapes

Take the simplest forms, add a touch of imaginative flair and get creative genius. 2021 takes us back to basics but all the time moving forward with these stunning designs. 3D geometric block shapes building layer upon layer and pulling you deeper and deeper in.

Image via behance.net

Image via behance.net

Typography Chaos

As if there wasn’t already enough chaos floating around your world, sit back and enjoy. Chaos design will take 2021 by storm. The only rules are the ones that are to be broken, any way you choose. 

Image via behance.net

Image via behance.net

Image via behance.net

Color Less Design

In 2021’s search for simplicity, calm and solid ground, let’s the color seep out of design. Take back control, hide behind nothing and strive forth with these this no-nonsense approach. 

Image via behance.net

Image via behance.net

These top graphic design trends 2021 will certainly get you taking, give you the spark to computer and inspiration to go with or push against the flow.

More competition leads to more creativity and 2021 will see designers not just pushing boundaries but breaking them down and getting deeper and wilder, so let’s go forward into a strange new world.

Top Typography Design Trends for 2021

Top Typography Design Trends for 2021

The typography trends for 2021 are fast approaching, in more ways than one. This year’s trends-as identified by our community of designers from around the would-appear to share a general theme: movement. Whether it’s though dynamic action lines, fluid shapes, or alternating sizes, these fonts are stretching their limbs in preparation for the new year. While there is great variety overall in this year’s trends, it’s looking like 2021 might just be the year fonts come alive.

The Top Typography Design Trends

1. Alternating baselines

Image via  Rocío Martín Osuna

Image via  machus4u

All caps text is useful for more than just shouting matches on the internet. In crucial contexts such as titles and brand names, it is often necessary. It makes words feel more important and grownup, but all caps lettering also comes with a price.

 Image via rohmankind®

Image via  deer203A

From a design perspective, capitalized words tend to form a boxy shape, which can read as less visually interesting than the height variation provided by lowercase forms. But by taking advantages of uneven sizing, font designers are writing outside the box in 2021.

Image via  Wintrygrey

Image via arté digital graphics

This trend alternates the cap height and baselines of capitalized letters in order to create variety. Designers can also intensify this by changing the thickness between letters and even tilting their axes. The result is letterforms that are full of surprises while maintaining the uniform emphasis of capitalization.

2. Disco revival

Image Via  Fahrenheit 32

Image via  :-DiegoGuirao

Image via kseniasoldatenkova

If we see the past through rose colored lenses, we see the 70s through rainbow colored ones. The 70s in our collective memory feels like a decade-long party. We imagine the shimmer of disco balls, the stunt of platform shoes, and the time-honored dad dance: The Lawnmoer. Likewise, 70s style typefaces remain popular for all the festive vibes they convey.

Image via Aida Nazirova

Image via  Polly

Image via  Fahrenheit 32

The resurgence of disco fonts comes in the form of multicolored type, thick curves and psychedelic effects. These are typefaces which demand a double take, and they will be the font of choice for groovy themes in 2021.

3. Dynamic lettering

Image Via  ranletterz

Image via BINATANG 

Image via  Mateusz Witczak via Dribbble

Writers and typographers around the world have always known that words have a life of their own, but this is becoming a tangible reality through 2021’s trend of dynamic lettering. Dynamic letters create the illusion of movement using fluid shapes, textured shading, and action lines—like a mid-motion snapshot.

Image via  sergiOne Ⓢ

Image via  BINATANG

Image via  Wintrygrey

This trend is an analogue compliment to last year’s kinetic type, reminding us technology was never a necessity for moving art. Dynamic lettering can not only transition well into real animation, it will trick you into thinking it already has. The tradeoff is that dynamic type is more difficult to read, but designers whose projects involve illustrative hand-lettering and large, singular words might easily find themselves swept along with the movement of this trend.

4. Extra sharp angles

Image via  Kristopher Navarro

Image via  sanjar

Image via  STUDIO AG

Ralph Waldo Emerson famously said, “Words are alive. Cut them and they bleed,” but nobody expected words to cut back. Many fonts in 2021, however, are being designed to accentuate their sharpest edges, proving the old adage that the pen is mightier than the sword.

Image via  suntype

Image via detectype

Image via Arda

Aside from being notable for the easy attention their extreme angles invite, these are fonts with a literal edge. They feel rebellious and pair well with dark colors and devilish concepts. If your brand is bound for the dark side, you’ll want to make sure you bring something sharp.

5. Standout letters

Image via  zahada

Image via  digitalbotox

Image via  gestalt

For better or worse, fonts are designed to fade to the background. While this may come across as dull, it’s what allows letters to read well, putting the meaning of the words ahead of the designer’s ego. Typically, fonts achieve this through a predictably uniform style, but in 2021, many designers are creating wordmarks with individual letters that stand out from the rest.

Image via  Boja

Image via  BlueBerriez

Image via RAHAJOE

Take for instance goopanic’s curly ‘z’ in the Razor Babes logo or the sneaky lowercase ‘I’ in BlueBerriez’s Fleur Skin logo. These letters manage to break the mold without breaking the reader’s attention. The approach can also be more pronounced for a more emphatic logo as in the ‘I’s abduction in RAHAJOE’s Alien. The end result is a visual focal point for the viewer and a renewed creative license for the designer.

6. Solid shadows

Image via  Mary Kate McDevitt

Image via  Mky

For a thing you can’t touch, shadows have great power. Even the simplest shadow will launch a design into the third dimension, and this year the font designs of 2021 are lifting off with the aid of extra weighty shadows.

Image via  nevergohungry

Image via  Subeh

Image via casign

Image via  MW Logoïst

These shadows are solid enough to embed their fonts in stone while their angular projection gives letters the appearance of flight. Bright colors contribute to the feeling of lightness and freedom. All in all, this is a style that comes across as undeniably positive, resembling more of a ray of light than a backdrop of darkness. Though it can be a useful accent to a logo design, we expect to see more solid, bright shadows on creative hand-lettering projects where optimism is the message.

7. Typewriter font reimagined

Image via mar99d

Image via  kriledins

For a font grounded in defunct technology, there is something special about the enduring appeal of typewriter font (Courier, for all the typeface nerds out there). Like the mistakes on typewritten manuscripts, you can’t get rid of this font so easily, and in 2021, designers are reinventing it for the digital age.

Image via arté digital graphics

Image via  Dora Lazarevic

Although this typeface is made for machines, it is far less perfect than those made for computers. These imperfections are ideal for grungy textures, smears and blotches of ink, and faded, timeworn letters.

It was originally intended for body copy, but we are finding it featured more often on book covers, posters and even logos—where its thin, unassuming letters enhance a minimalist aesthetic or it is blown up to emphasize its texture. Despite the grittiness of this font, it paradoxically possesses a quaint, vintage appeal designers seem to be finding solace in amidst our increasingly digitized world.

8. Rounded block fonts

Image via Julié9

Image via  guppyfish

Image via ERosner

In prose, big blocks of text tend to feel daunting—more like a chore to read than a pleasure. But ever up for a challenge, the font designers of 2021 are pursuing an aggressively blocky look for wordmarks and titles.

Image via GREAT.

Image via  MOONWORK

Image via  khieriek

Specifically, we are seeing an increase in thick sans serif fonts that look as immovable as stone but contain rounded corners for a softened, retro look—reminiscent of classic curvilinear fonts like ITC Bauhaus. As a staple of digital design, rounded corners also convey an immediately modern, hi-tech aesthetic. And when paired with thick letters, the result is fonts that make their subjects feel bold and approachable at the same time.

Image via ERosner

Image via  kostis Pavlou

Ready for the biggest typography trends 2021?

With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.With the new year nearly upon us, the font trends of 2021 are already spelling out a new destiny for the young decade. Fortunately for us, that destiny appears to be a positive one, as these trends emphasize bright colors, the thrill of disco, and extra special letter variations. With these bright and moving trends, we expect to see fonts take center stage in 2021.

Best Logo Design Trends for 2021

Best Logo Design Trends for 2021

Make a memorable first impression with a great-looking logo. By taking inspiration from the latest design trends, your personal or business branding will always be in fashion.

Whether you are a designer working on client projects or a small business owner who’s keen to take control of your company’s visual identity and logo design, we can help you find a logo template to kickstart your creativity.

Embrace up-to-the-minute design trends and user-friendly templates to come up with a logo that communicates what your company stands for and sets it apart from the competition.

Image via sentavio

What Is Logo Design?

Broadly speaking, there are three distinct kinds of logo: image-based, text-based and combination. So before you even embark on your logo design journey, you need to understand their differences and think about which would resonate most with your brand and your audience. 

Image-based logos feature a symbol and might be abstract (Pepsi, Microsoft) or literal (Shell, Apple). Text-based logos feature a company name (Google), a monogram (HP) or an initial (McDonald’s). Not surprisingly, a combination logo incorporates both a symbol and text into their design (Lacoste, Firefox)

3D Gradients

Image via Sentavio

Proof that it’s actually better to fade away, designers are adding depth and dimension to logos through the use of 3D gradients. Whether that means taking in the whole rainbow, transitioning between two colors or simply fading to black (or white). This fully editable alphabet by Sentavio twists and folds over itself like a ribbon, while pastel color progressions add to the dynamic look and feel.

Creative Lettering

Image via 3ab2ou

Symbols

Image via 3ab2ou 

Say so much (with so little) thanks to a punchy image-based logo that prioritizes shapes and symbols over words and letters. With just a few simple circles that merge and mingle, this abstract Technology Logo screams science, medicine and engineering, without actually representing anything specific.

Monogram Logos

 Image via  ilhamtaro

Once the domain of dodgy bathrobes, many of today’s big brands have opted for the monogram approach. Think YSL, GE, H&M… even tennis pro Roger Federer has gotten in on the initials-only act. This logo trend lets the letters do the talking, while offering plenty of scope for creative combinations and overlapping elements. Like this logo template by ilhamtaro, which brings a high-end serif style to the trend.

Geometric Logos

Image via  Jumsoft

Scalable symbols are a great way to add memorable elements to your visual identity, which can then be carried across a range of marketing collateral and digital platforms to boost brand recognition. Learn from those who have harnessed the eye-catching appeal of some of our favorite mathematical shapes – from HSBC’s triangles to the trefoil-inspired Adidas leaves – and try them out for yourself with the recurring hexagons featured in this honeycomb logo template. It’s perfect for generating, er, buzz.

Hand Drawn Logos

Image via  AgataCreate

In an age when brands want to demonstrate their authenticity and down-to-earth approach, handwriting seems like the obvious choice. In fact, it’s one of the most popular organic graphic design trends we are witnessing right now. Featuring 18 logo designs, the delicate blooms and berries included in this wildflower image and text template are fully customisable, while 13 watercolor elements add an extra touch of whimsy.

Illustrated Logos

Image via JeksonJS

This traditionally analogue artform continues to reach new heights thanks to the cutting-edge tools and technology that are available to today’s graphic designers, and we’ve been watching the latest illustration styles with interest. The trend for bright and bold imagery works brilliantly when it comes to logo design, like this collection of line-drawn real estate icons that can be used in color or monochrome design to convey a sense of place.

Line Drawing

Image via telllu

Similar to hand drawn and illustration logo trends, line drawing is all about straight-to-the-point simplicity and clean, uncomplicated imagery. Comprising 10 pre-made logos and a range of free fonts, this set by telllu quite literally communicates a human touch through a series of hands holding leafy sprigs and sparking starbursts. Perfect for wellness brands, blogs and channels, use this monochrome or single-color template to send a message of holistic healing.

Vintage Logos

Image via Blankids

Step back in time with this logo trend that celebrates a Mad Men-era look and feel, and is all about carefully crafted lettering, old-school images and retro design styles that replicate traditional printing methods. Appealing to the well-groomed gent about town, this barber shop logo template replicates a copper-plate engraving effect and features editable colors and text.

80s Logos/Mascots

Image via  unrealstock

Our trip down memory lanes continues with a round-up of retro graphic design trends, which includes a loving look at the neon colors, futuristic fonts and angular patterns that defined the unforgettable style of the 80s. Tap into the era that brought us Optimus Prime, R2D2 and The Terminator with this retro robot logo template.

Inspiring Graphic design Trends for 2021

Inspiring Graphic design Trends for 2021

Last year was a wild one. No matter where you live, a lot of things have probably changed for you. The way that people interact with each other on a day to day basis is changing, and it’s likely that we’ve only just begun to see the way that design is going to change in response to the past year.

The sudden popularity of the simple social game Among Us that took the internet by storm last year seems to be a microcosm of the current trend: In the absence of our normal social activities, we’re looking for new ways to connect with each other.

what are the design trends for 2021?​

So what are the upcoming graphic design trends for 2021?

retro-futrism

This year, we’re going to keep seeing the evolution of a trend that has been growing in popularity during the past year: the idea of Retro-Futurism.

While various “retro” or “vintage” styles have been cycling back around for years now, the most recent trend has seen designers take visual elements or inspiration from vintage sources and update them to embody a more modern design sensibility.

Image via Nathan Holthus

This has been especially prominent with typography. Many designers are using big, bold letters reminiscent of retro poster graphic design, but updating the fonts to be cleaner and more straightforward.

Another unique trend has been designers reimagining current pop culture topics with a vintage design aesthetic, like this crossover between current musical artist Phoebe Bridgers and famous horror author Stephen King’s 1980’s novel covers.

glassmorphism

If you’ve seen any other articles talking about design trends, you were probably expecting this one. It seems like a lot of people these days are moving their UI design towards this trend known as “glassmorphism”.

Image via Monika Mosur

Glassmorphism is a popular design aesthetic that most often found in UI design, where background frames or buttons are made to look like “glass”; blurring the elements behind them but still allowing some elements of shape, light, and color to show through.

If used well, these elements can create a very sleek, modern look. It helps the UI to blend into the background, and can give a sense of depth and immersion to the user. This style was popularized by the iOS7 design system, but has seen a recent resurgence since last year.

However, if used excessively or without careful consideration, they can make a UI design much more confusing; making everything transparent, blurry, and out of context. So just be careful not to overuse this technique.

Hand-Drawn Illustration

The use of hand-drawn illustrations to create a sense of familiarity, softness, and authenticity is a time-honored tradition. But over the last year we’ve seen more and more brands moving in this direction. Illustration has the capacity to communicate a great deal about a brand in terms of feeling and story. It can create a sense of mood and place that isn’t possible with other forms of graphic design.

Image via @nickvector

Many of our Vectornator users rely on our platform for creating content like this. Our precision interface allow for unparalleled control over your lines, and our platform supports third-party pencils and tablets, like the Wacom Intuos Pro.

Black & White Design

We’re seeing more and more companies moving towards adopting a dark palette. Most apps have the option to switch to a dark mode color scheme as a preference in their settings, but many apps these days are defaulting to a dark palette, with some even simplifying even further to a pure black and white scheme.

Image via @SeamusLloyd

There are a lot of reasons for this, but one of the main ones is that dark color palettes are much less harsh on the eyes. Especially since we’ve started spending so much more time on our devices this year, there is a huge need to minimize the eye strain that can be caused by too much exposure to blue light. A design schema with a dark background helps the text pop without causing too much strain on the eyes.

As we said last year, we think that dark mode will start to become the default setting for more and more apps and websites in the future

Natural Inspiration

One of the biggest sources of inspiration we’re seeing in the graphic design world is the natural environment. More brands are adopting design elements in their logos and graphics that evoke or outright mimic elements of the natural world, such as plants, mountains, rivers, and more.

Additionally, there’s also a current design trend that incorporates texture into various elements, especially things like film grain and other, more tactile examples.

Image via @sandra.staub

We’re also seeing more use of muted design palettes; color schemes that use earth tones and soft pastels. This is related in part to the rise of vintage modern design aesthetics.

Maybe the fact that we’ve all been spending a lot more time inside has something to do with this fascination with natural elements integrated into design.

Tactile Design

On the topic of natural design elements and vintage designs being modernized, there’s another graphic design trend that has begun to gain more traction in the past year: Tactile Design.

Image via Natalia Kuzmina

This design sensibility has to do with UI and graphic design that you can almost feel. From Google’s paper-mimicking “Material Design” style, to the sleekness of glassmorphism, and to textured surfaces we’re seeing from designs inspired by natural materials, the digital world is becoming less ethereal and more hands-on.

There’s also a recent trend of 3D art becoming popular in design, whether digitally created or photographed artwork made from physical media.

This feeling of tactility, no doubt inspired in part by the growing number of digital natives in the tech industry, shares some design elements with the handmade guerilla zine culture brought about by the first commercially available copy machines in the United States in the early 1950’s.

The Best graphic design software of 2021

The Best graphic design software of 2021

Graphic design is all about the software. Sure, a talented designer can make something beautiful out of Microsoft Paint. But the intuitive controls and flexibility of a good program can make all the difference. So, which graphic design software is right for you?

For designers, software becomes an extension of the artistic abilities. They memorize keyboard shortcuts, become familiar with layouts and generally treat their favorite software as a second language. Having an intuitive and flexible program is important.

Don’t fret. We’ve reached out to some of our favorite designers to get their opinions on the best graphics design software of 2021. Here’s what we found. 

BEst pain graphic design programs

1. Adobe photoshop

Image via Engadget

Adobe photoshop is a easily the most recognizable of the graphic design software. From basic cropping that your grandmother could figure out to more complex raster design, when it comes to image mainpulation Photoshop can do it all. Photoshop is known as classis features like the pen tool, layers, masks. but the most recent version adds some cool tricks such as a Frame tool for easy masking and a new Content-Aware Fill workspace. With a potentially limitless skill ceiling, Photoshop is a great graphic design skill to start learning.

2. Sketch

Image Via magicsketch

A vector-based tool only available on Mac, Sketch is a program focused mainly on web, app and interface design. It’s recently put a dent in the graphic design competition, with some developers  preferring Sketch files from designers rather than layers Photoshop files. Though Sketch is not meant for photos editing or print work, it’s great for designing icons and interfaces that you’ll see on websites and mobile apps. Designers can also create live comps that developers can preview by tapping or swiping through to see what they’ll look like once published.

3. Adobe Illustrator

Image via digitalartsonline

Photoshop and Illustrator share some similar tools and functions, but Adobe Illustrator is centered around vector around vector design. Put together beautiful logos, typography, icons and sketches with illustrator’s mesh tool, pen tool, swatches and colors, or shape and pathfinder tools. Though it’ll take some extra time to learn, the nearly limitless potential for creating vector designs is worth the effort.

4. Affinity designer

Image via Affinity

In terms of function and style, Affinity Designer is an impressive, low- budget alternative to Adobe illustrator. Affinity Designer even gets praise for being easier to use and faster that illustrator, especially when working with layers. it’s suitable for beginners to use as a leaning tool but sufficiently powerful for freelance graphic design artists on a budget.

Affinity also recently got a big upgrade with new features and performance improvements. This software is a great option for anyone who  doesn’t want to splurge on the Adobe offering, but needs something that performs on a high level. 

5. Adobe Indesign

Image via creativebloq

A must-have for the publishing community, Adobe InDesign has been used for laying magazines and new papers since 1999. Put together stunning magazines, info sheets and brochures and easily export them to PDF or HTML. Though it’s kind of a one-trick pony, InDesign has a low learning curve and is great for newbies learning how to combine text and graphics.

6. GIMP

Image via faceofthedeep

Perhaps the most popular open-source, free raster graphics editor GIMP( GNU Image Manipulation Program) has many of the same features that paid-for programs have. Though its layout is not as sexy as, say, Photoshop, you still get the advanced photo retouching, drawing and cropping capabilities of the better-known programs.

7. Gravit Designer

Image via blenderartists

Gravit Designer is a free vector design application that’s great for logo making, photo manipulation, illustrations and animations. You can use gravit online with their cloud-based software- though some reviews claim that it runs a bit slower that the locally-installed version. The layout is sleek and fully customized.

8. Inkscape

There’s something beautiful about a good community Inkscape’s user base is passionate and helpful, with this cross-platform software bringing out the best of open-source design. users can put together good-looking graphics and designs with the breath of learning resource available. However, a steep learning curve, clunky interface and less-than-stellar Mac version keep Inkscpae from being a perfect program.

9. Vectr

Image via apps4trainer

Accessed through your web browser or its standalone app, Vectr is great for designing (you guessed it) vector images. For high-end designers, Vectr likely doesn’t have all of the features you’ll want. But casuals and amateurs alike will find the low learning curve attractive. Plus, there are dozens of tutorials available on their website for newbies.

10. Canva

Image via Canva

Canva is stating point for anyone with no prior design knowledge at all, looking to create something quickly and easily. It offers a wide selection of templates, fonts and images, some of which are free to use, others need to be purchased. Choose from existing templates or create your own from scratch, then use Canva’s drag-and-drop editor. Sure, it’s wont offer the customization potential of Photoshop, but it’s a great alternative for absolute beginners. Canva uses the freemium business model, meaning you’ll need to upgrade to the pro version to get all the bells and whistles.

Getting serious about your artwork with the perfect graphic design software

Choosing the “best” graphic design software is always tricky, as it’s really a matter of opinion and depends on what exactly you want to create. Every designer needs to decide for themselves what software works best for their design style, needs, medium and, of course, client. But there’s always new design software to discover. Stay on top of all the options out there and give them a shot! Maybe you’ll find a new favorite design program that’s perfect for you and your art.

Everyone has a Creative Type. What’s yours?

Everyone has a Creative Type. What’s yours?

the creative types test is an exploration of the many faces of the creative personality by adobe create. based in psychology research, the test assesses your basic habits and tendencies. it evaluate on how you think, how you act, how you see the world. it help you better understand who you are as a creative.

these personality types aren’t black-and-white labels. think of them more as signposts pointing you toward your full creative potential. while there’s probably one core type that best describes you, you may change types at different points in your life and career, or even at different stages of the creative process. as a creative, you have a little bit of all eight types inside you. take the test now!

Google Auto Draw Turns Your Rough Scribbles Into Beautiful Icons For Free

Google Auto Draw Turns Your Rough Scribbles Into Beautiful Icons For Free

Auto-Draw is Google’s latest A.I. experiment is a web-based drawing tools. It converts your rough scribbles and doodles into beautiful, symmetrical icon/ clipart that you can download for free. It works on your phone, laptop, or tablet and use artificial intelligence to guess and suggest a more polished icon or symbol to replace your drawing.

21 Beautiful Negative Space Logos

21 Beautiful Negative Space Logos

In today’s post, we feature a series of beautiful negative space logo by polish designer jacek janiczak. these logos were created in adobe illustrator. we use a pure black-and-white palette that feels smoothing and gives them a nice minimalist touch. you can check it out below!

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

 

21.