zooms design

Marketing and promotional campaign. Brand awareness building. Branded workshop. workshop organized by brand, useful marketing event concept. Bright vibrant violet vector isolated illustration

How to develop a brand identity


Much like personal identity, a brand identity is what makes your brand unique. It’s what sets you apart from many other brands around the globe. It is an essence! The branding is much more than just a logo, furthermore it shows your identity, who you are, what value lies behind you and overall the personality of your business.

So What really is a brand identity? 

Brand identity is a visible element of a brand such as color, font, design and logo That makes the brand unique and distinguishes itself from others. The former refers to the purpose of branding and how a firm implements it—all in order to build a specific image in the minds of customers.

How to develop a brand identity? 

Know who you are

Before jumping into building an identity for your brand, you need to know who you are as a brand, get a rough idea of what you really stand for as a brand:


  • What is your mission?
  • Who is your targeted audience? 
  • What is your value of the company? 
  • Your brand personality
  • Your voice (what message do you want to send out there?)

These are the important elements to define your brand. Your logo plays a huge part in it. There are plenty of recognizable logos of giant brands out there like Apple, Amazon, Nike and Tesla just to name a few.  Their logos are distinctive, unique and immediately connect you with their brand. Other than that we can also use a cheesy slogan, just hearing “Just do it” reminds you of a certain brand does it?

Once you figure out who you are as a brand, it’s time to build up your identity that will bring it to life! 

Foundation of brand identity

Much like many other giant names out there that you may perhap own a few of their products. Your design is what will build up your brand identity. 


Keep in mind that this is how the world would perceive your brand. It’s almost like your company has its own personality.  Things like your logo, packaging, website, business card, social media post. 


Getting the right design is very important. Make sure to get the right element for your identity as it is notably key towards building a successful brand identity for your business.


Image via  Polly

The typography that you will be using for your packaging logo is as crucial as your color and logo. Pick the right one! The style of writing is quite powerful. You could even think about getting a customized font just to fit the right element that you are looking for. Establish something that is unique for your brand. 


Play around with the font, contrast the various styles, it could impart a great vibe to your brand. Just make sure that it will all make sense at the end of the day whether you’re using it on your website, logo or packaging. 

Color palette

In general people have a psychological ties with colors. It evokes different emotions from each color, so choose wisely. You would want to pick the right color to connect with your audience. Consider the psychology behind it! Many studies have shown that linking different colors to people can draw out different emotions. Red tends to show excitement or empathetic passion. Blue is often calming, stable and trustworthy. Green is associated with dependability and reality. Yellow gives out a cheerful and happy vibe. Or if you want something simple go for black with it’s moderness and sophistication. 


Mix the color together, see what works and what doesn’t. You can use as many color combinations as possible, just make sure to not go overboard with it.


Much like color, shapes also have their own psychology behind it, this subtitle but yet effective touch can be used to reinforce the desired reaction from the customers. It is claimed that different shapes have their own unique way of influencing consumers.  It defines personality!

Round shapes are often seen as the shape with warmth and coziness, it can incorporate a feeling of unity, a community and love. Straight edgy shapes make people think of strength and efficiency. It can also give a feeling of  stability and trustworthiness. Straight line Horizontal lines imply peace and pleasant feelings, whereas vertical lines suggest masculinity and strength.


It’s the carrying weight of your business. Your logo is what you stand for, make sure to give your full concept, explain what your brand is all about when working with a designer:

  • What does your brand stand for 

  • Gives clear communication to the designer

  • Is visually appealing 

  • Be classy 

  • Look at other companies that are in the same industry 

  • Be sure to make a lasting impression on your audience 


Make sure to ask your designer to deliver multiple formats in different colors, typography and shapes to ensure that what you need for the identity of the brand is lined up perfectly. 


If you are running an online business then you should prioritize to make the best possible version for your website. Customers will undoubtedly visit your website before determining whether or not to do business with you. Your website is the place where your brand identity should shine brightly.


Packaging Design

If you’re selling a physical item, the packaging you choose is crucial to attracting the right consumer. Don’t underestimate the power of smart design in boosting the consumer experience – and generating both loyalty and repeat purchases. Packaging is a fantastic way to showcase your work.


A great way to engage with your customer is through email. Most people’s inboxes are overloaded so you must come up with the right strategy to set yourself apart from others. What is the purpose of your email? Are you trying to be educational? Are you promoting a new product? Well the format may vary, make sure it’s short, simple, readable or scannable with a few pictures to make it pop as most  people don’t have the time to sit through and read the entire email.


Your brand identity is what sets you apart from countless other businesses in the world.  And, if you want your brand to be seen positively, you must nail your brand identity and produce graphics that correctly convey who you are to your customer.

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