zooms design

Coffee packaging

Why good coffee packaging matters

with so many people naming coffee as their stimulant of choice, it’s no wonder its consumption reached more than 160 million of 60kg bags in the last year alone. with that comes lots of competition and standing apart from the rest can be a challenge. your coffee packaging should catch your customer’s attention and tell a compelling brand story, all while keeping your coffee of good quality. in this guide, we’ll break down the anatomy of good coffee packaging, share tips on good designs and share some trends to look out for in coffee packaging.

why good coffee packaging matters

great packaging design helps you raise brand awareness and lets you stand out from the crowd so you can attract new and retain existing customers.

but the most effective coffee packaging achieves much more than just attracting customers. it should protect your coffee on its journey from the roasting warehouse to your customer’s hand and keep the beans fresh and in good quality as long as possible. and when these are achieved, then good coffee packaging does its ultimate job: it successfully gives customers a product they love and can rely on.

on top of that, you’ll want to achieve these goals in a sustainable and attractive, yet informative way. no pressure!

so let’s have a look at the important considerations and elements in a great coffee packaging design.

key considerations for coffee packaging

there are a few things to consider before you start designing your coffee packaging. ask yourself about how the materials of the packaging will protect your coffee and whether you will use eco-friendly materials in your packaging. only then can you choose the perfect packaging that works best for you.

packaging types

there are several packaging formats to choose from, and knowing each of them will help you decide which one would work best for your coffee.

side-fold pouches

quad-seal bags are quite similar to side-fold pouches. they are generally sealed on all sides, which gives them more pronounced edges and looks more rectangular than their side-fold counterparts.

quad-seal bags

quad-seal bags are quite similar to side-fold pouches. they are generally sealed on all sides, which gives them more pronounced edges and looks more rectangular than their side-fold counterparts.

flat-bottom bags

just like what the name says, flat-bottom bags have a flat base so they can stand on their own. it’s a great way to display your coffee, especially when it’s competing for attention wit other coffee brands in the shops. for resealing, option could vary, most commonly seen are a resealable zipper or a fold with a tin tie. 


also commonly known as a stand-up pouch, this packaging type allows it to stand on its own. while it may sound similar to flat-bottom bags, doypacks tend to have 2-3 sides to the packaging, whereas flat-bottom bags typically have 4-5 sides. with that said, doypacks are more cost-effective to produce than flat-bottom bags, but they are less sturdy and have less room to communicate your brand message on.

keeping coffee fresh

there are several ways to keep your coffee fresh:

  • one-way degassing valves—these valves release carbon dioxide emitted by freshly-roasted coffee while keeping oxygen from going into the packaging. this keeps your coffee in its best quality for longer.
  • modified-atmosphere packaging—this technology actively delays your coffee from going stale. this is done by either plugging in a mix of controlled gases into the coffee packaging to slow down the coffee’s oxidation process or by using certain packaging materials that inhibit certain gases from spoiling the coffee.
  • resealable tops—whether it’s a foldable top with a metal strip or zipper tapes, having resealable packaging is important to keep your coffee fresh for longer.


designing coffee packaging that leaves a minimal carbon footprint is always a good idea. lucky for us, we now live in a world where it becomes easier to source sustainable material_ many packaging manufacturers now offer the option to use eco-friendly materials such as recycled plastic and compostable husks for your coffee packaging. or some brands go down the route of reusable packaging, where customers can bring the bag, tin or container into the coffee shop to fill up with more fresh coffee.

once you decide to go down this route, consider how it will affect your design process. would you choose a different ink type for the compostable packaging? will you need to redesign some parts because you’re no longer using plastic? these may be additional steps in your design process, but they’re worth it for the positive environmental impact you’re making.

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